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Thursday, February 13, 2025

Philippine Airlines Dominates as the Best Travel Brand in the Philippines—But Is Cebu Pacific's Fleet Upgrade Enough to Compete?


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Philippine Airlines (PAL) has recently been recognized as the top travel brand in the Philippines and the second-best in Southeast Asia for 2024, achieving a brand score of 63.15%. This accolade highlights PAL's commitment to providing exceptional service quality to its passengers. 


In contrast, Cebu Pacific, the country's leading low-cost carrier, has been expanding its fleet with fuel-efficient aircraft. The airline operates 61 A320 Family aircraft on its extensive regional network and nine A330 widebodies on high-density routes in the region and to destinations in the Middle East. Following a recent order, Cebu Pacific's backlog with Airbus now stands at 94 A320neo Family aircraft and seven A330neo. 


However, some passengers have expressed concerns regarding Cebu Pacific's additional fees for services that are typically included in the base fare of other airlines. For instance, the airline utilizes its own airstairs to avoid airport tacking fees, which can pose challenges for mobility-impaired passengers.


As the aviation industry evolves, both Philippine Airlines and Cebu Pacific continue to adapt their strategies to meet passenger expectations and operational demands. While PAL focuses on enhancing service quality and customer satisfaction, Cebu Pacific emphasizes fleet modernization and cost-effective operations.

Historic Win? THINKaMuna Pilipinas Becomes First PH Finalist in Asia Design Prize 2025!


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In a landmark achievement for the Philippines, THINKaMuna Pilipinas has been named a finalist in the Communication category of the Asia Design Prize 2025. This recognition marks the first time a Philippine entry has reached this stage in the prestigious competition, standing out among 1,879 submissions from 22 countries. 


THINKaMuna Pilipinas is a Media and Information Literacy (MIL) advocacy initiative under the MediaQuest Group, developed in partnership with PLDT, Smart, and the Kapisanan ng mga Brodkaster ng Pilipinas (KBP). The program aims to advance MIL in the Philippines through creative use of media, promoting critical thinking to combat disinformation in the evolving digital landscape. 


MediaQuest President and CEO Jane Jimenez-Basas expressed gratitude for the international recognition, stating, "This nomination is a testament to the dedication of our team and validates our mission to uplift Filipinos through our work in media. We are grateful for the opportunity to showcase THINKaMuna Pilipinas on this international platform." 


The Asia Design Prize, launched in 2016 by Korea-based DESIGNSORI, honors outstanding design and innovation across the Asia-Pacific region. The competition is judged by a panel of internationally renowned design experts from various countries. Winners will be announced at the awards ceremony in Seoul, South Korea, on March 26, 2025. 


This recognition not only highlights the excellence of THINKaMuna Pilipinas but also underscores the growing importance of media literacy initiatives in combating disinformation. As the digital landscape continues to evolve, such programs play a crucial role in empowering individuals to critically assess information and make informed decisions.


The success of THINKaMuna Pilipinas serves as an inspiration for future projects aimed at promoting media literacy and critical thinking, reinforcing the Philippines' commitment to fostering an informed and discerning populace.

Campus Press Under Attack? Cagayan de Oro Student Journals Rally Against Camarines Sur Suppression!


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In a recent development highlighting the ongoing challenges to campus press freedom in the Philippines, student publications from Cagayan de Oro have expressed solidarity with their counterparts in Camarines Sur. The Crusader and The Liceo U Student Press have condemned the alleged suppression of The SPARK, the official student publication of Camarines Sur Polytechnic Colleges (CSPC). This incident underscores the vital role of campus newspapers in amplifying student voices and the persistent threats they face.


The controversy began when The SPARK conducted a mock poll, which drew criticism from Camarines Sur 2nd District Representative LRay Villafuerte. He accused the publication of partisanship and spreading misinformation. In response, The SPARK defended its actions, emphasizing its commitment to journalistic integrity and the importance of fostering democratic engagement within the academic community. 


In solidarity, The Crusader and The Liceo U Student Press issued statements denouncing the attacks on The SPARK. They highlighted the essential function of student publications in representing the youth and providing a platform for discourse on pertinent issues. These Cagayan de Oro-based publications stressed that any form of suppression against campus press not only undermines freedom of expression but also hampers the development of critical thinking among students. 


This incident is not isolated. Across the Philippines, campus publications have reported various forms of suppression, from administrative interference to outright censorship. These actions contravene Republic Act No. 7079, also known as the Campus Journalism Act of 1991, which upholds and protects press freedom at the campus level. The Act emphasizes the role of campus journalism in promoting ethical values, critical thinking, and the development of moral character among the youth. 


In 2019, recognizing the evolving challenges faced by campus journalists, the Philippine government declared July 25 of every year as National Campus Press Freedom Day. This move aims to promote the observance of press freedom in educational institutions and acknowledge the contributions of campus journalists to the nation's democratic fabric. 


Despite these legal frameworks, incidents like the one involving The SPARK highlight the need for continuous vigilance and advocacy. Student groups and press freedom advocates are calling for the passage of a more robust Campus Press Freedom Bill, which seeks to provide clearer guidelines and stronger protections for campus journalists. The proposed bill outlines penalties for violations against campus press freedom, including fines and imprisonment, aiming to deter potential suppressors. 


The situation at CSPC has garnered attention beyond the student community. The Faculty Association of CSPC expressed solidarity with The SPARK, condemning the attacks on campus journalists and emphasizing the importance of academic and press freedom. They asserted that educational institutions should remain neutral spaces, free from political influence, intimidation, and censorship. 


In response to the backlash, Representative Villafuerte has stated his commitment to press freedom, asserting that his criticisms were not intended to suppress journalistic expression but to call for responsible reporting. He emphasized the importance of accuracy and impartiality in campus journalism, noting that while freedom of the press is paramount, it comes with the responsibility of ensuring that information disseminated is truthful and fair. 


This incident serves as a reminder of the delicate balance between freedom and responsibility in journalism. It underscores the need for continuous dialogue, education, and advocacy to ensure that campus publications can operate without fear of suppression while upholding the highest standards of journalistic integrity.


As the situation develops, it is crucial for stakeholders in the education sector, government, and civil society to work collaboratively. By doing so, they can create an environment where student journalists are empowered to inform, challenge, and inspire, contributing to a more informed and engaged citizenry.


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