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Wednesday, January 22, 2025

Sensory-friendly screening of "Firefly" shines a light on inclusion

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"Lights Up, Sounds Down" offers inclusive movie experience for autism community

In celebration of National Autism Consciousness Week, SM Cares, SM Cinema, Autism Society Philippines (ASP), and GMA Pictures partnered to host a successful sensory-friendly screening of the award-winning film "Firefly" on January 17, 2025. Over 2,000 participants across 10 SM malls, including children on the autism spectrum and their families, enjoyed a heartwarming and inclusive movie experience.

"Tuwing pumapasok kami sa mga SM malls, damang-dama namin acceptance, accomodation, and appreciation. It is the norm here," said Autism Society Philippines (ASP) Chair Emerita Dang Uy Koe. 

A child on the autism spectrum shares a smile with their loved one during the sensory-friendly screening of "Firefly" at SM Southmall.


SM Cares, SM Cinema, Autism Society Philippines, and GMA Pictures join forces to bring a sensory-friendly screening of "Firefly" to children on the autism spectrum and their families at SM North EDSA Cinema.


“Firefly” stars Alessandra De Rossi (right) and Euwenn Mikaell (left) grace the sensory-friendly screening at SM North EDSA Cinema.

Creating a welcoming space

The "Lights Up, Sounds Down" event went beyond entertainment. By adjusting lights and volume, creating a relaxed atmosphere, and allowing for movement and vocalizations, the screening catered to the specific needs of attendees on the autism spectrum. This empowered them to enjoy the movie at their own pace and comfort level.



Autism Society Philippines (ASP) National Spokesperson Mona Magno-Veluz shares a message in a video celebrating National Autism Consciousness Week.



A heartwarming moment captured at the sensory-friendly screening of 'Firefly' at SM City Olongapo Central, where families enjoyed a welcoming and inclusive movie experience.

"At SM Supermalls, we firmly believe that creating spaces where every individual feels valued, respected, and included is a responsibility we hold dearly.  This is a way of life here," said SM Cares Program Director for Disability Affairs Engr. Bien Mateo. 



The guests experience the magic of "Firefly" at the sensory-friendly screening in SM City Telabastagan, Pampanga.



An invited guest is captivated by the sensory-friendly screening at SM City Marikina.



A boy enjoys the special screening and shows respect and gratitude with a traditional 'mano po' at SM City Cebu.

Ongoing commitment

Positive feedback from families echoed the event's success. Many expressed appreciation for the inclusive environment, highlighting the joy and comfort it provided. This powerful experience underscores the importance of catering to the autism community's needs.

SM Cares: Championing inclusion

A commitment to inclusivity requires ongoing effort. SM demonstrates this by investing in employee training programs to better support individuals on the autism spectrum and their families. Additionally, SM Cinema prioritizes accessibility features within their theaters, creating a welcoming environment for all guests.

SM Cares is the Corporate Social Responsibility arm of SM Prime Holdings, with programs that support communities, promote social inclusion, and care for the environment. Aside from the program on Persons with Disabilities (PWDs), its advocacies include Programs for the Environment, Women and Breastfeeding Mothers, Children and Youth, Senior Citizens, and the SM Bike-friendly initiative.


To learn more, visit www.smsupermalls.com/smcares.


New Year, New Flavors: Lusso by Margarita Forés Arrives at SM Podium


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SM Podium elevates its sophisticated dining experience with the launch of Lusso by Margarita Forés—the first Margarita Signature restaurant, established by the celebrated chef and restaurateur Margarita Forés, to become part of SM’s prestigious portfolio. With the festive season in full swing, Lusso offers the perfect setting to celebrate life’s special moments, whether it’s a holiday gathering, a romantic dinner, or a quiet indulgence with loved ones.

Renowned for her world-class culinary artistry, recognized as Asia’s Best Female Chef in 2016 by Asia’s 50 Best Restaurants, Forés brings her signature touch of elegance and exceptional flavors to this exciting new addition. Lusso promises an extraordinary culinary journey that combines the finest ingredients, impeccable presentation, and flavors that linger long after the last bite. Known for her innovative approach to Italian cuisine and her dedication to celebrating Filipino flavors on the global stage, Forés brings unparalleled expertise and a passion for excellence to every dish. At Lusso, dining becomes more than just a meal—it’s an experience.




Lusso is the perfect setting for creating unforgettable memories. Whether you’re planning an intimate dinner with someone special, hosting a cozy family gathering, or celebrating milestones with your closest friends, the restaurant offers the perfect backdrop to celebrate the season in style.



Lusso is a natural inclusion in SM Podium, seamlessly aligning with its reputation as a haven for elevated experiences through its curated offerings, sophisticated ambiance, and dedication to world-class dining. Offering an exquisite menu designed to indulge the senses, the restaurant is an invitation to savor life’s finer moments.




Signature dishes like the Portobello Mushroom, Asparagus & Goat Cheese Mille-Feuille and the decadent Lobster Linguine highlight Lusso's commitment to culinary artistry. From sumptuous dishes crafted with precision to an ambiance that radiates understated luxury, Lusso transforms every visit into an unforgettable affair.



Visit Lusso at SM Podium and make this festive season truly special. Whether you're indulging in a celebratory feast or treating yourself to an unforgettable dining experience, Lusso offers more than just a meal—it’s a taste of refined luxury. Discover more reasons to celebrate, more moments to savor, and more for you at SM, where exceptional dining meets the spirit of togetherness.



SM Supermalls #HomeOfFirsts

At SM Supermalls, we take pride in being the Home of Firsts—bringing you the first-to-market brands, groundbreaking experiences, and culinary destinations you won’t find anywhere else. From world-class dining and retail exclusives to innovative spaces that inspire and connect communities, we’re redefining what it means to have it all. As we continue to grow, we remain committed to sustainability, community empowerment, and delivering memorable moments that make every visit more meaningful. There’s always something new and memorable waiting for you at SM.


Shining a Light on Sustainability: SM Prime’s Solar Power Revolution for a Greener Future


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Imagine a world powered by the sun, the ultimate source of life. As climate change worsens due to fossil fuel use, sustainable energy alternatives are more crucial than ever. The Philippines, with its abundant sunlight, is uniquely positioned to harness solar power and help combat climate change. In 2024, Manila experienced around 4,440 hours of daylight, which translates to a significant potential for solar energy production.


SM Prime recognized this potential early on. In 2014, SM North EDSA became the first commercial property in the Philippines to install solar photovoltaic (PV) panels on its roof, achieving the largest installation in Southeast Asia at the time. This move signaled the beginning of SM Prime’s commitment to renewable energy and energy efficiency.











SM Supermalls President Steven Tan explains, “SM’s environmental sustainability began with energy and water conservation. Revolutionizing our malls’ energy efficiency through renewable sources magnifies our responsibility to serving people and the planet.”


Today, SM Supermalls operates 44 malls with solar PV systems, generating a combined peak energy of 51.6 megawatts (MW). The largest installation is at SM City Santa Rosa. With a total of 96,000 solar panels across malls in Luzon and Visayas, SM Prime holds the Philippines’ largest solar energy portfolio, covering around 33 hectares. These efforts are a vital part of the company’s Net Zero by 2040 strategy, aimed at reducing its carbon footprint.


This 51.6 MW capacity significantly cuts carbon emissions, providing clean energy that powers thousands of homes or removes thousands of cars from the roads. It also reduces the need for coal, offering environmental benefits for both the planet and local communities.


The solar power generated directly fuels essential mall operations like lighting and escalators, reducing SM Supermalls' reliance on the national grid. This, in turn, helps stabilize the power supply, reducing the risk of outages and easing the burden on electricity providers. By tapping into clean, renewable energy, SM Prime is contributing to a more sustainable future for the Philippines.


SM Prime’s sustainability efforts extend beyond solar energy. The company also focuses on waste management, water conservation, and air quality initiatives, all designed to minimize environmental impact. Through these comprehensive measures, SM Prime strives to create a positive change while ensuring responsible, innovative operations.


In sum, SM Prime’s large-scale adoption of solar PV systems, combined with its broader environmental initiatives, exemplifies its dedication to creating a sustainable future for the Philippines. By leading in renewable energy and sustainability, SM Prime is helping pave the way for a cleaner, greener, and brighter tomorrow.


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