Learn Korean with Duolingo and Netflix’s ‘Squid Game’ Collaboration

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As fans eagerly await the second season of Netflix’s global phenomenon Squid Game, the streaming giant has teamed up with popular language-learning platform Duolingo to offer an innovative way for viewers to learn Korean. This collaboration blends entertainment and education, allowing fans to immerse themselves further into the world of Squid Game while learning essential Korean phrases.

Interactive Learning Through Squid Game

The partnership introduces a unique feature: Duolingo has integrated over 40 key Korean words and phrases inspired by the series into its lessons. Fans can expect to encounter iconic phrases like:

“Dalgona” — the sugary treat that played a central role in one of the first season’s most intense games,

“Let’s play a game”,

“Trust no one”,

“You’ve been eliminated.”

This initiative aims to bridge the language gap, enabling fans to not only watch but understand the culture and language depicted in the show. According to Duolingo’s Chief Marketing Officer Manu Orssaud, the popularity of Squid Game has already sparked a 40% increase in Korean learners on Duolingo since its 2021 release.

The Rise of Korean Language Learning

Squid Game has played a pivotal role in introducing global audiences to Korean entertainment and culture. With over 330 million viewers and a jaw-dropping 2.8 billion hours watched since its debut, the series' impact on pop culture and interest in the Korean language has been unprecedented. Duolingo’s move to capitalize on this momentum reflects a broader trend: Korean has become one of the fastest-growing languages to learn worldwide, driven by the success of K-dramas, K-pop, and Korean cinema.

Gamifying the Experience with TikTok

Taking the collaboration a step further, Duolingo and Netflix have launched an exclusive TikTok filter inspired by the show’s chilling Red Light, Green Light game. This interactive filter challenges users to test their Korean pronunciation skills by saying phrases from the series. Just like the game, participants need to “eliminate” players using accurate pronunciation to proceed, all while being overseen by Duolingo’s owl mascot, Duo—donning the Squid Game pink guard costume.

This clever use of gamification ensures that fans not only engage with the show in a new way but also learn a new language through play.

Beyond the App: Squid Game Immersive Experiences

Netflix has pulled out all the stops to celebrate the upcoming second season. Fans in select cities, including New York, Madrid, Seoul, and Sydney, can participate in “Squid Game: The Experience”, a live event where they get to play reimagined versions of the show’s popular games.

Additionally, in Los Angeles, a special Squid Game race offers lucky winners the chance to attend the U.S. premiere alongside director Hwang Dong-hyuk and cast members like Lee Jung-jae (Seong Gi-hun).

For mobile gamers, Netflix Games will release “Squid Game: Unleashed” on December 17, bringing the show’s competitive thrills to an interactive mobile format.

Why This Collaboration Matters

The Duolingo-Netflix collaboration is more than just a marketing stunt; it represents a growing intersection between entertainment, education, and technology. As shows like Squid Game continue to break cultural barriers, language learning becomes a powerful tool for fostering deeper connections with global media.

For fans, learning Korean phrases directly tied to their favorite series not only enhances their viewing experience but also fosters an appreciation for the Korean language and culture. Duolingo’s playful and accessible format, combined with Netflix’s storytelling, transforms language learning into something fun and culturally relevant.

Conclusion

By combining education, entertainment, and interactivity, Netflix and Duolingo are setting a new standard for fan engagement. Whether you’re a casual viewer or a die-hard Squid Game enthusiast, this collaboration offers a unique opportunity to dive deeper into the show’s world while picking up a new language.

So, are you ready to play the game? Start your Korean language journey with Duolingo and prepare for Squid Game Season 2—because in this collaboration, learning truly is a win-win.

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Food Giants Kraft Heinz, Mondelez, Coca-Cola, and PepsiCo Sued for Marketing Ultra-Processed Foods to Children, Sparking a Major Health Crisis

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In a groundbreaking legal battle that could redefine accountability within the food industry, major corporations like Kraft Heinz, Mondelez, Coca-Cola, and PepsiCo are facing a lawsuit in the United States for allegedly targeting children with ultra-processed foods, leading to chronic health conditions. The case, filed in the Philadelphia Court of Common Pleas, has sparked widespread attention as it raises critical concerns over public health, corporate responsibility, and deceptive marketing practices.

The Lawsuit and its Claims

The lawsuit was initiated by Bryce Martinez, a Pennsylvania resident diagnosed at just 16 years old with type 2 diabetes and non-alcoholic fatty liver disease—conditions directly linked to his consumption of ultra-processed foods. Martinez's case accuses these companies of knowingly designing products that are addictive and unhealthy while aggressively marketing them to vulnerable children.

This is the first case of its kind, with other food giants named in the lawsuit, including General Mills, Nestle USA, Post Holdings, Mars, Kellanova, WK Kellogg, and Conagra. The legal claims include conspiracy, negligence, fraudulent misrepresentation, and unfair business practices, with Martinez seeking unspecified compensatory and punitive damages.

What Are Ultra-Processed Foods?

While the term "ultra-processed foods" has no universally agreed-upon scientific definition, it generally refers to products made using substances extracted from whole foods or chemically synthesized. These foods—think packaged snacks, sweets, soft drinks, and ready-to-eat meals—are often stripped of their natural nutrients and pumped with artificial additives, preservatives, and sugars.

Sarah Gallo, Senior Vice President of Product Policy at the Consumer Brands Association, pushed back against this classification, arguing that demonizing processed foods oversimplifies the issue and misleads consumers. "You cannot simply label foods as harmful without evaluating their full nutritional value," she stated.

However, mounting evidence paints a clear connection between ultra-processed foods and chronic diseases. Numerous studies have linked their consumption to obesity, heart disease, diabetes, and even addiction-like behaviors.

The Food Industry’s “Tobacco Moment”

The lawsuit draws stark parallels between the tactics of food corporations and those of Big Tobacco in previous decades. Much like tobacco companies intentionally made cigarettes addictive while downplaying health risks, this case alleges food companies have manipulated their products to maximize addictive properties and profits at the expense of public health.

Notably, Kraft Heinz and Mondelez trace their corporate roots back to tobacco giants Philip Morris and R.J. Reynolds—companies infamous for deceptive marketing practices that led to massive legal battles and regulatory reforms.

Mounting Pressure on the Food Industry

The U.S. Food and Drug Administration (FDA) has already sounded the alarm on ultra-processed foods. FDA Commissioner Robert Califf has suggested these foods could be as addictive as nicotine, adding to concerns that millions of children are being drawn into lifelong patterns of poor eating habits. Similarly, Robert F. Kennedy Jr., the incoming head of the Department of Health and Human Services, has criticized both the FDA and food corporations for their insufficient regulation and failure to prioritize public health.

The lawsuit also sheds light on broader societal issues. Critics argue that the aggressive marketing of ultra-processed foods exacerbates health disparities, particularly among low-income communities where access to fresh, whole foods is limited.

Implications for the Future

If successful, this lawsuit could mark a turning point in how food companies are held accountable for public health. The case highlights growing calls for transparency in marketing, stricter regulations on food composition, and greater corporate responsibility to protect children from harmful products.

Health advocates believe the outcome of this case could inspire additional legal challenges and regulatory changes worldwide, much like the legal battles that reshaped the tobacco industry. "The public is waking up to the fact that these products are not just unhealthy but intentionally designed to be addictive," said a representative for consumer rights.

The Bigger Picture

This lawsuit underscores an urgent need to address the systemic health crisis fueled by ultra-processed foods. With childhood obesity, diabetes, and liver disease reaching alarming rates, the conversation is shifting from personal responsibility to corporate accountability.

As the case unfolds, it could serve as a catalyst for change, forcing the food industry to prioritize public health over profits. For now, all eyes are on the Philadelphia Court of Common Pleas, where one teenager's fight for justice might spark a nationwide reckoning for food giants.

What’s Your Take?

Do you believe food corporations should be held accountable for the health impacts of their products? Share your thoughts below and join the conversation!

A Modern Guide to Investing in the Philippine Stock Exchange

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Breaking Into the Philippine Stock Exchange: A Comprehensive Guide for New Investors

The Philippine Stock Exchange (PSE) represents a vibrant gateway to financial growth in Southeast Asia's dynamic economy. For newcomers seeking to participate in this market, understanding the fundamentals is essential to building a successful investment strategy.

Understanding the Market Foundation

The PSE has emerged as a cornerstone of Philippine economic growth, offering both local and international investors opportunities to participate in the nation's development. The market operates with sophisticated trading systems, robust regulatory oversight, and increasing accessibility through digital platforms.

What sets the PSE apart is its blend of established blue-chip corporations and emerging growth companies, providing investors with diverse opportunities across multiple sectors. The market's trading hours, regulatory framework, and disclosure requirements align with international standards, making it an increasingly attractive destination for global capital.

Essential Knowledge for New Investors

Success in the PSE begins with building a strong educational foundation. Key areas of focus include:

Market Analysis Fundamentals

Understanding basic economic indicators is crucial for making informed investment decisions. Investors should familiarize themselves with:

GDP growth trends

Inflation rates

Interest rate movements

Corporate earnings reports

Market sentiment indicators

Research and Due Diligence

The PSE maintains strict disclosure requirements for listed companies. Investors can access comprehensive financial statements, annual reports, and corporate disclosures through the PSE EDGE portal. This transparency enables thorough research and analysis before making investment decisions.

Developing Your Investment Strategy

Creating a successful investment approach in the PSE requires careful consideration of several factors:

Risk Assessment and Portfolio Design

Every investor must determine their risk tolerance and investment timeline. This self-awareness helps in crafting an appropriate investment strategy. For beginners, financial experts often recommend starting with established companies that have demonstrated stable performance and regular dividend payments.

Diversification Principles

Market research has consistently shown that well-diversified portfolios tend to perform better over time. Spreading investments across different sectors and company sizes can help manage risk while maintaining exposure to growth opportunities.

Getting Started

To begin investing in the PSE, investors should:

Choose a licensed broker with a strong track record

Start with a manageable investment size

Focus on understanding market mechanics

Regular monitor investments and market movements

Participate in investor education programs

The Digital Advantage

Modern technology has transformed PSE trading through mobile apps and online platforms. These tools provide:

Real-time market data

Instant trade execution

Portfolio tracking

Research resources

Educational materials

Long-term Perspective

Successful investing in the PSE requires patience and a long-term outlook. Market volatility is natural, but historical data shows that disciplined, well-informed investors who maintain a steady approach often achieve their financial goals.

The Path Forward

The PSE continues to evolve, implementing new technologies and expanding its product offerings. For new investors, this presents an exciting opportunity to participate in the growth of Philippine businesses while building personal wealth.

Remember that investment success rarely follows a straight line. Markets will always experience ups and downs, but with proper research, disciplined strategy, and ongoing education, investors can navigate these challenges effectively.

The journey into PSE investing is both challenging and rewarding. By combining careful research, strategic planning, and continuous learning, investors can work toward building a strong financial future in one of Southeast Asia's most dynamic markets.