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Manila, Philippines — November 27, 2024 — Overdoughs (a popular bakeshop known for its tasty treats) was proudly showcased on Kwento Co: an uplifting online platform that shares heartwarming stories worldwide. The feature aired on November 27, 2024, highlighting Overdough's mission of “Doing Good Through Good Food.” This bakeshop is dedicated to empowering the Deaf community (by providing jobs and opportunities); however, they also focus on inclusivity. Although many bakeshops sell products, Overdoughs strives to positively impact people's lives.
Not Your OD-nary Bakeshop
Overdoughs has set itself apart in the food industry with its two main goals: creating tasty baked goods and encouraging social change. Founded on the principle of inclusivity, the bakeshop's locations are mostly operated by Deaf people (often referred to as "Deaf and Awesome Individuals"). Overdoughs thinks it’s essential to showcase the skills and talents of the Deaf community, demonstrating that every person, regardless of their abilities, has something special to offer. In the Kwento Co feature, viewers got a peek into Overdoughs' daily activities and the incredible stories of its Deaf Partners. With heartwarming stories and behind-the-scenes moments, the feature emphasized how each purchase of Overdoughs' "goODies" helps support the lives of their Deaf employees, advancing the brand's mission for inclusion. However, some may question the difficulties these individuals face, but Overdoughs shows that inclusion is both achievable and advantageous. Although the journey isn’t always simple, this bakeshop keeps inspiring others in the industry.
"Thank You for Being Our Partner for Good"
The feature also showed Overdough’s appreciation for its customers (who are very important) in supporting its mission. “Just by buying our goODies, you help create jobs and chances for our Deaf Partners,” the brand stated. “We get to keep working on our mission of showcasing everyone’s talents and abilities, because of people like YOU!” This dedication to purpose is clear in the quality of Overdough’s products. From their top-selling cookies to the unique and yummy sourdough pizzas, every bite is proof of their commitment to excellence. “We never compromise on quality,” they confidently said. “You will taste the goOD.” However, some might wonder if the variety is enough. Although they focus on quality, the question remains: is there something for everyone? But the brand believes that its offerings cater to all tastes, which is why it keeps innovating (and changing things up).
A Journey of Purpose
Kwento Co's article looked into Overdoughs' journey of blending (culinary) innovation with advocacy. The brand started with a clear vision: to create a place where delicious food meets strong values. Since launching, Overdoughs has become a model for social entrepreneurship. It shows that businesses can succeed while also having a positive impact. Through partnerships with similar organizations and communities, Overdoughs has slowly expanded its reach (opening more branches all over the Philippines). Each store serves as proof of their belief in equality and opportunity, where Deaf Partners engage confidently with customers, creating a unique and meaningful dining experience. However, the journey hasn't always been smooth; but their commitment has truly made a difference. Although challenges came up, Overdoughs kept pushing ahead (because they believed in their mission). This dedication is what sets them apart in the culinary world.
Delicious Treats, Life-Changing Impact
Overdough's menu is as diverse as its mission. Their most popular cookies are a big hit—soft, chewy, and full of rich flavors. Customers can also enjoy their sourdough pizzas, which mix artisan skills with high-quality ingredients for a one-of-a-kind culinary experience. Other items on the menu (like brownies and donuts) are also made with the same commitment to quality. However, what truly sets Overdoughs apart is the understanding that every purchase supports a larger cause. Each cookie, pizza, and donut sold directly helps the livelihoods of Deaf individuals, empowering them to reach their full potential and inspiring others to notice their unique talents. This connection to a bigger purpose makes eating there meaningful, because it’s not just about food—it’s about making a difference in the community.
Continuing to Make an Impact
As Kwento Co's feature beautifully highlighted, Overdoughs isn't just a bakeshop—it’s a movement. Through its tireless advocacy, the brand is creating ripples of change in the food industry and beyond (this is very important), fostering a culture of acceptance, understanding, and appreciation for diversity. The Kwento Co spotlight has made Overdoughs' status even stronger, not just as a local favorite, but also as a beacon of hope and inspiration. For those who want to indulge in delicious treats (however), while supporting a meaningful cause, Overdoughs invites everyone to visit their branches and join them in their mission to "Do Good Through Good Food." Although challenges remain, their impact is undeniable, because they continue to inspire others.
About Overdoughs
Overdoughs is a Filipino bakeshop (that is) focused on providing high-quality baked goods. This is important because it also supports the Deaf community. With locations all around the Philippines, Overdoughs combines amazing food with a strong social mission. However, they also create job opportunities for Deaf individuals. Although some people might not see it, this showcases their talents and abilities.
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Ross is known as the Pambansang Blogger ng Pilipinas - An Information and Communication Technology (ICT) Professional by profession and a Social Media Evangelist by heart.
