AIA Philippines expands Hope for the Breast program, offering free breast cancer screenings in various cities in Metro Manila

Wazzup Pilipinas!?

With over 27,000 women in the Philippines diagnosed with breast cancer in 2021 alone, the need for early detection and treatment has never been more urgent. AIA Philippines, formerly Philam Life and one of the country’s largest life insurance companies, is tackling this challenge head-on by recently bringing its free breast cancer screening program Hope for the Breast to Quezon City.

A key component of the Hope for the Breast program is Hope Mobi Clinic, a partnership between AIA Philippines and The Medical City, which offers free breast cancer screenings and comprehensive treatment support to Filipino women. Equipped with advanced mammography technology, this clinic-on-wheels travels to communities, eliminating barriers of cost and distance that often prevent women from accessing this vital healthcare service. Since its launch last year, Hope Mobi Clinic has become a crucial resource in the fight against breast cancer across the Philippines — with 1000 women in San Juan, Pasig, and recently Quezon City benefitting from these free screenings.

"It's inspiring to see how the Hope Mobi Clinic is empowering women to take charge of their health. By bringing these vital services directly to their communities, we're breaking down barriers and making early detection a reality for more Filipino women," said Melissa Henson, AIA Philippines Chief Marketing Officer. "We're dedicated to supporting them every step of the way, to help them feel secure and confident throughout their health journey."

Women diagnosed with breast cancer through Hope Mobi Clinic will also have access to The Medical City’s network of specialists and treatment facilities, ensuring they receive the best possible care. "Our partnership with AIA is unique because it combines their expertise in insurance and financial support with The Medical City's commitment to providing high-quality healthcare," said Dr. Beatrice Tiangco, Director of Augusto P. Sarmiento Cancer Institute, at The Medical City.

The impact of Hope Mobi Clinic is best illustrated through the story of Shirley, a senior citizen resident who called the program "a godsend." After receiving a malignant diagnosis, she shared, "I knew I had to fight for my health. The Hope Mobi Clinic provided financial assistance and incredible support throughout the entire process, allowing me to get the treatment I needed. Now, I'm on the road to recovery."

Shirley's key takeaway from her experience is the importance of prioritizing one's health and making informed decisions for oneself and one's family. Her message to other women is clear and powerful: "Please don't be afraid. As women, we have nothing to fear about breast screening. In fact, early screening is crucial in protecting our health."

Aligned with its mission to empower Filipino families and help them live healthier, longer, and better lives, AIA Philippines offers insurance solutions that provide innovative, affordable, and relevant health and life protection to address Filipinos’ most feared illnesses. AIA Breast Cancer Protect Life* offers a P50,000 payout upon diagnosis of breast cancer, alleviating financial burdens associated with treatment. The coverage also extends to loved ones, providing a financial cushion in the event of the insured's passing from breast cancer within the policy year. For as low as PHP 450 a year*, it can only be purchased online at https://www.aia.com.ph/content/ph-wise/en/buy-online/breast-cancer/index.html.

For more protection, AIA also offers AIA Critical Protect 100, a critical illness insurance plan that protects customers against 100 major and minor illnesses, including breast cancer, until age 100*.

Health education is also key, and AIA Philippines recognizes the vital role of barangay health workers in raising awareness about breast cancer within their communities. These dedicated individuals are instrumental in encouraging women to participate in the Hope Mobi Clinic screenings.

"At AIA Philippines, we're passionate about helping Filipinos live healthier, longer, better lives. And we know that starts with giving them the resources and support they need to prioritize their well-being," said Henson. "Together, we can combat breast cancer in the Philippines through early detection and accessible treatment, building a healthier future for all Filipinas.”

The Hope Mobi Clinic is set to continue its scheduled screenings in various partner LGUs, bringing hope and healing to communities across the Philippines, one screening at a time.

*Brief product description only. Terms and conditions apply.

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About AIA Philippines

AIA Philippines (AIA Philippines Life and General Insurance Company, Inc.) is one of the country’s largest life insurance companies. Originally established on 21 June 1947 as Philam Life (The Philippine American Life and General Insurance Company), AIA Philippines has earned the trust of customers for its financial strength, strong brand name, and ability to deliver on its promises. Today, AIA Philippines is a member of AIA Group Limited, the largest independent publicly listed pan-Asian life insurance group, which operates in 18 markets across the Asia-Pacific region.

AIA Philippines has PHP266.75 billion in total assets and PHP72.54 billion in net worth1 as of 31 December 2023 while serving nearly 1,200,000 individual policyholders and almost 1,000,000 insured group members.

Based on the Insurance Commission results as of 31 December 2023, the combined total premium income of AIA Philippines and BPI AIA was at PHP27.93 billion.

AIA Philippines understands the needs of its customers and provides holistic solutions that include life protection, health insurance, savings, education, retirement, investment, group, and credit life insurance. Its subsidiaries include BPI AIA Life Assurance Corporation (formerly BPI-Philam Life Assurance Corporation), its bancassurance arm; AIA Investment Management and Trust Corporation Philippines, its trust company managing its local funds; and MediCard Philippines, its wholly owned health maintenance organization (HMO) company.

About AIA

AIA Group Limited and its subsidiaries (collectively “AIA” or the “Group”) comprise the largest independent publicly listed pan-Asian life insurance group. It has a presence in 18 markets – wholly-owned branches and subsidiaries in Mainland China, Hong Kong SAR , Thailand, Singapore, Malaysia, Australia, Cambodia, Indonesia, Myanmar, New Zealand, the Philippines, South Korea, Sri Lanka, Taiwan (China), Vietnam, Brunei and Macau SAR , and a 49 per cent joint venture in India. In addition, AIA has a 24.99 per cent shareholding in China Post Life Insurance Co., Ltd.

The business that is now AIA was first established in Shanghai more than a century ago in 1919. It is a market leader in Asia (ex-Japan) based on life insurance premiums and holds leading positions across the majority of its markets. It had total assets of US$286 billion as of 31 December 2023.

AIA meets the long-term savings and protection needs of individuals by offering a range of products and services including life insurance, accident and health insurance and savings plans. The Group also provides employee benefits, credit life and pension services to corporate clients. Through an extensive network of agents, partners and employees across Asia, AIA serves the holders of more than 42 million individual policies and over 18 million participating members of group insurance schemes.

AIA Group Limited is listed on the Main Board of The Stock Exchange of Hong Kong Limited under the stock codes “1299” for HKD counter and “81299” for RMB counter with American Depositary Receipts (Level 1) traded on the over-the-counter market under the ticker symbol “AAGIY”.

About BPI AIA

BPI AIA LIFE ASSURANCE CORPORATION is a strategic alliance between two leading companies in the country – AIA Philippines and Bank of the Philippine Islands (BPI). AIA Philippines is the premier life insurance company in the country and the market leader for over 70 years. BPI is a leading universal bank with over 170 years of experience in the local banking industry and an extensive branch network of more than 700 branches and 2,000 ATMs and CAMs.

BPI AIA’s professional and expertly trained Sales Executives are assigned in BPI branches nationwide or work remotely using digital tools to render financial advisory services that address customers' financial and protection needs.

With the combined expertise and resources of the two trusted companies, BPI AIA policyholders are assured that their insurance is backed by financial strength and stability.

Liquidation in Crypto Futures, from Factors to How It Works

 Learn about liquidation in crypto futures trading, from what the contract is to how it works. This article discusses the factors that cause liquidation, the process, and the importance of risk management for traders to avoid financial losses. Discover strategies for success in the world of crypto futures!

A futures contract is an agreement to buy or sell an underlying asset at a specified price at a specified date in the future. This is a type of derivative contract. These contracts are important in financial markets as they provide traders with opportunities to hedge or speculate.

In this article, we will discuss this type of trading about crypto liquidations and try to understand why crypto liquidations are a valuable tool.

Understanding Crypto Liquidation in Futures Trading

Crypto liquidation in futures trading is about closing positions to balance the initial trade. If a trader has a long position, meaning they want to buy the asset, they must sell the contract to liquidate it. Conversely, if they have a short position, meaning they want to sell the asset, they must buy back the contract to complete the liquidation.

Crypto liquidations are common in futures trading, but traders should think carefully about the effects. This includes looking at how leverage can affect trading results.

Not knowing how crypto liquidation works can lead to major financial losses, especially for new traders who may not fully understand futures trading. In other words, traders who do not know when and how to manage their positions risk liquidation.

Basics of Crypto Liquidation in the Market

Crypto liquidation in futures trading depends on margin requirements. When you trade futures, you must deposit a percentage of the contract value as a margin. It serves as collateral to cover possible losses.

When the price of the underlying asset changes, margin requirements also change. If a trade goes against you and your margin account falls below a certain level, known as maintenance margin, you will receive a margin call.

How Crypto Liquidation Works in Futures Trading?

Liquidation in futures trading occurs for two main reasons:

1. The first reason is voluntary crypto liquidation. Here, a trader decides to close a position before the expiration date of the futures contract. They may do this to take profits, limit losses, or change their trading strategy based on market analysis or risk appetite.

2. The second reason is forced liquidation. This occurs when a trader's margin account falls below the required maintenance margin level. This usually happens because the price of the underlying asset has fallen. In this case, the brokerage firm can sell the trader's position, no matter what their investment plans or outlook.

Crypto Liquidation Process for Traders

The liquidation process for people trading in the futures market has several steps. When a trader wants to close their position or if they get a margin call, the first step is to place an order against their current position. For example, if a trader is long on a futures contract, they would need to enter a sell order for the same type and number of contracts.

Profits go to the trader's trading account, while losses reduce the margin account. Traders need to keep an eye on their margin levels, especially during difficult market conditions. This helps them avoid forced liquidation and major financial losses.

Factors Leading to Liquidation in Futures

Several things can cause the liquidation of a futures contract. This affects both long and short positions. One major factor is that large changes in the price of the underlying asset can lead to large losses and margin calls.

High liquidity in the futures market can exacerbate this. Even small price changes can cause large fluctuations.

Changes in interest rates can affect the costs associated with futures positions. This can affect how profitable the position is and may lead to liquidation. It is important to know that futures trading uses leverage. This means that profits and losses can be magnified.

Traders should think about market risk, interest rate changes, and their risk tolerance. This will help reduce possible liquidation risks.

Conclusion

Knowing about crypto liquidation in futures trading is the key to success. When you understand the basics, you can move through the markets better. You can use risk management techniques is important.

Understanding trading strategies will also help you to avoid unwanted liquidations. By focusing on timing, predicting trends, and taking advantage of market changes, traders can make better choices.

Bitrue can help you do research before trading crypto futures. You can study before buying futures Bitcoin, Ethereum, Solana, XRP, and other crypto tokens. Also, find out how to convert prices from Ethereum to USD and other tokens easily on the Bitrue website.

About Bitrue

Bitrue is a leading cryptocurrency exchange, offering a wide range of digital assets, innovative features, and user-focused services. Founded with the mission to empower the world’s crypto enthusiasts, Bitrue continues to expand its platform with new products, events, and opportunities for users worldwide.

 

This Press Release has also been published on VRITIMES

The Evolution of Media: What Makes Effective Communication Through Media?

The way we communicate has changed, over time due to the evolution of media. Its important to grasp what makes communication via media impactful. With the rise of platforms like social media and digital channels alongside traditional newspapers and television the rules for communication have adjusted to suit these formats. This article delves into the aspects that make communication through media effective and how they can be utilized to achieve desired results.

Clear and Concise Messaging

Effective communication via media begins with messaging. In a time when people are bombarded with information it’s important to share messages that are simple and easy to comprehend. Whether it’s through writing, visuals or audio clarity ensures that the audience understands the message without any confusion. To achieve communication it’s crucial to steer clear of jargon use language and structure content in a way. For example a news article should present information in an order while a social media post should deliver its message in a concise and captivating manner.

Audience Understanding and Targeting

Knowing who you’re talking to and what they like is key, for successful media communication. Each platform appeals to groups of people so it’s important to customize your content to suit their preferences and needs. By studying your audience you can discover what they enjoy how they behave and what they’re into. For instance if a brand wants to reach out to millennials they might use Instagram and TikTok for eye catching visuals and fun interactions. On the hand if they’re targeting professionals LinkedIn would be the go to platform with content. Tailoring your message to meet audience expectations boosts engagement and makes a lasting impression.

Engaging and Relevant Content

Content that grabs attention and is relatable is more likely to engage an audience and spark interaction. Captivating content often incorporates storytelling, eye catching visuals and interactive features that resonate with viewers. Relevance ensures that the content speaks to trends, topics or interests that matter to the audience. For instance a blog post on the latest advancements in technology should delve into emerging tech and their potential impact. Meanwhile a video tutorial should provide tips that can be easily implemented. When content is engaging and relevant it builds a bond, with the audience and fosters ongoing engagement.

Consistency Across Platforms

When a brand communicates consistently, through media channels it reinforces its message and solidifies its identity. Uniformity in tone, style and messaging creates a cohesive brand experience for the audience. This consistency fosters trust and dependability as people come to recognize and connect with the brands voice and values. For example a companys social media presence should match its website content and advertising materials to uphold a brand image. Consistent communication also guarantees that key messages are effectively communicated across platforms.

Effective Use of Visuals and Multimedia

Using visuals and multimedia is essential, for effective communication in media. Things like images, infographics and videos can improve understanding and memory by simplifying complex information. Adding elements can also make content more interesting and memorable. For instance a social media campaign that features attractive graphics and brief videos can grab attention better than just text. Incorporating quality visuals and multimedia aids in delivering messages in a way. That resonates with the audience.

Timely and Relevant Updates

In media communication being on time and relevant is crucial. Giving updates makes sure that the information is up to date and shows the latest news or trends. This is especially true for news outlets where reporting is key, to keeping the audience informed. In fields like marketing and public relations quick reactions to events or customer comments show that a brand is responsive and attentive. For instance a company may issue a statement or launch a campaign in response to an event or trend to stay connected and engaged with its audience.

Interactive and Two-Way Communication

The way we communicate through media is evolving, with a focus on engagement and two way communication. Today’s media platforms enable interaction where viewers can share their opinions, pose questions and join conversations. This interactive method cultivurs a sense of community and involvement making the communication process more lively and inclusive. By promoting audience interaction through comments, polls and live chats we can boost engagement and gain valuable insights into audience preferences and feelings.

Conclusion

The changing landscape of media has brought about new ways of communicating highlighting the need for messaging that is clear, captivating and relevant. It’s crucial to know your audience stay consistent use visuals and deliver information on time to communicate effectively through media. Incorporating elements and engaging in interactions can further improve communication strategies. As media progresses adjusting to these principles will aid in creating messages that connect with audiences and yield impactful outcomes.