Celebrating Creativity and Entrepreneurship: Likha ng Central Luzon Trade Fair 2024

Wazzup Pilipinas!?

This October, creativity, innovation, and entrepreneurial spirit will converge in one of the most anticipated annual events in the Philippines. From October 16 to 20, the Likha ng Central Luzon Trade Fair will take place at the Megatrade Hall of SM Megamall, offering a vibrant showcase of products made by talented artisans, MSMEs, and entrepreneurs from across Central Luzon.

Organized by the Department of Trade and Industry (DTI) Region 3, this trade fair serves as a vital platform for local businesses to exhibit their unique crafts and products. From finely handcrafted accessories and home décor to delectable regional delicacies and eco-friendly innovations, the fair promises an immersive experience into the rich culture and entrepreneurial drive that defines Central Luzon.

A Showcase of Innovation and Tradition

The Likha ng Central Luzon Trade Fair is more than just a marketplace; it’s a celebration of the region’s distinct blend of traditional craftsmanship and modern entrepreneurial innovation. Attendees will have the opportunity to explore a wide array of products, from intricately woven textiles and handmade jewelry to organic food products and eco-conscious creations. Each item tells the story of the local artisans and entrepreneurs who pour their passion, heritage, and creativity into their craft.

The fair also underscores the importance of supporting local MSMEs, many of whom have faced challenges in recent years due to the pandemic. By shopping at this event, consumers directly contribute to the growth of homegrown businesses and the promotion of sustainable livelihoods in Central Luzon.

Wazzup Pilipinas’ Role in Amplifying the Message

Wazzup Pilipinas, recognized as one of the leading platforms for promoting Philippine culture, news, and stories, has been formally invited by DTI Region 3 to take part in the event’s coverage. With its expansive reach and dynamic community of vloggers and influencers, Wazzup Pilipinas is in a unique position to amplify the message of supporting local businesses and showcasing the creativity of Central Luzon to a broader audience.

In a heartfelt invitation, DTI Region 3 OIC Regional Director Edna D. Dizon expressed her excitement to collaborate with Wazzup Pilipinas, saying:

"In addition to inviting you to the event, we would like to humbly request if Wazzup Pilipinas’ community of vloggers and influencers could also join us in covering the event and promoting the fair through your dynamic platform. Their participation would be instrumental in helping us reach a wider audience and amplifying the message of supporting local products and businesses."

This partnership between DTI Region 3 and Wazzup Pilipinas aims to harness the power of social media and influencer marketing to boost the visibility of the trade fair, giving exhibitors the exposure they deserve. The Director also emphasized the impact that authentic content created by vloggers could have in inspiring consumers to support local enterprises.

An Invitation to Discover Central Luzon’s Finest

Likha ng Central Luzon Trade Fair 2024 is not just an opportunity for shopping; it’s a chance to discover the heart and soul of Central Luzon through the creativity and entrepreneurial spirit of its people. Whether you’re looking for a unique gift, an artisanal product with a story, or a deeper connection to Philippine culture, this trade fair offers it all.

Mark your calendars for October 16 to 20 and head to the Megatrade Hall of SM Megamall for an unforgettable experience. Join us as we celebrate the richness of Central Luzon, support local businesses, and inspire a renewed appreciation for the incredible talent within our regions.

Don’t miss this opportunity to be part of a movement that champions local entrepreneurship and creativity.

Department of Trade and Industry (DTI) and the British Council proudly presents 2024 Creative Nation Summit

Wazzup Pilipinas!?



In celebration of Philippine Creative Industries Month (PCIM), the Department of Trade and Industry (DTI) proudly presents the 2024 Creative Nation Summit, scheduled for 30 September to 01 October 2024, at The Rizal Park Hotel in Manila, Philippines.

This two-day summit, hosted in partnership with the National Commission for Culture and the Arts (NCCA) and the British Council, aims to ignite a comprehensive and inclusive dialogue on the future of the creative economy in the Philippines. By bringing together industry leaders, policymakers, innovators, and creative professionals, the event will explore strategies to harness the full potential of the country’s creative industries.

The event will focus on creative technology, statistics, and creative placemaking to advance the Philippines' goal of becoming Southeast Asia's premier creative hub by 2030.

Wazzup Pilipinas was invited by the British Council which is the United Kingdom's international organisation for cultural relations and educational opportunities. They are inviting two UK experts to speak at the event.

Graham Hitchen, Director of the Loughborough University Policy Unit and co-director of the Creative Research and Innovation Centre, will deliver a keynote on The Future of Work and Play: Creativity and Technology in a Changing World on 30 September, 11:00 AM. Hitchen will delve into the transformative role of creative technology in shaping the future of industries and how the Philippines can harness this power to drive growth.

Tom Kihl, Managing Director of The Local Content Company (The Loco) and a cultural journalist for over two decades, will explore the role of Creative Placemaking in his talk on 1 October, 1:00 PM. Drawing on his work in the UK on projects like Hackney Wick's creative regeneration and the Queen Elizabeth Olympic Park, Kihl will discuss how placemaking can revitalise urban spaces and drive community engagement and economic development.

Both speakers will join the panel discussion on Challenges and Opportunities in CreaTech on 30 September at 3:45 PM, which will focus on how creative technologies can spark innovation and contribute to sustainable growth in the Philippine creative economy.

Discussion Pillars:

Creative Technology (CreateTech):

Highlighting the convergence of art and technology, this pillar will explore the latest advancements in digital tools and platforms, including VR, AR, AI, and other innovations driving the global creative economy. The discussions will equip Filipino creatives with cutting-edge skills to push the boundaries of content creation, productivity, and market reach.

Creative and Cultural Statistics: 

Accurate and comprehensive data is essential for measuring the impact of the creative economy. This pillar will focus on enhancing the collection and analysis of creative industry data, empowering policymakers and stakeholders to make informed decisions that support sustainable growth. Best practices in data-driven policy-making and investment strategies will be showcased.

Creative Placemaking: 

Involves integrating arts and culture into urban planning and community development. This pillar will highlight successful case studies and strategies that enhance public spaces and foster economic vitality, social cohesion, and cultural engagement. Participants will learn how creative placemaking can transform communities and contribute to the Philippines’ growth as a global creative hub.

British Council brings UK experts to the Creative Nation Summit 2024, driving the Philippines' creative economy vision

Wazzup Pilipinas!?

The British Council, in collaboration with the Department of Trade and Industry (DTI) and the National Commission for Culture and the Arts (NCCA), is proud to host the Creative Nation Summit 2024. The event, which will take place from 30 September to 1 October 2024 at the Rizal Park Hotel in Manila, will focus on creative technology, statistics, and creative placemaking to advance the Philippines' goal of becoming Southeast Asia's premier creative hub by 2030.

Through cross-sector collaboration between the private sector, artists, researchers, and policymakers, the event will explore innovative strategies to empower the creative industry as a leading economic driver. The summit will focus on creative technologies, placemaking, and statistics – all essential for fostering sustainable and vibrant communities. These themes emerged from the two UK missions, which brought Philippine-based policymakers and national government agency officials to learn from UK experts in the public and private sectors in cities like London, Bradford, Leeds, Edinburgh, and Dundee.

Andrei Nikolai Pamintuan, the British Council Philippines’ Head of Arts, emphasized the summit's importance. “The Creative Nation Summit is a critical platform for collaboration, bringing together innovative minds from various sectors. It’s an opportunity to showcase the Filipino talent and strategize ways in which the Philippines can leverage its creative economy for sustained growth,” he explained.

UK experts to lead key sessions at the Creative Nation Summit 2024

For this year's summit, the British Council is inviting two distinguished UK creative industry experts to speak at the event:

Graham Hitchen, Director of the Loughborough University Policy Unit and co-director of the Creative Research and Innovation Centre, will deliver a keynote on The Future of Work and Play: Creativity and Technology in a Changing World on 30 September, 11:00 AM. Hitchen will delve into the transformative role of creative technology in shaping the future of industries and how the Philippines can harness this power to drive growth.

Tom Kihl, Managing Director of The Local Content Company (The Loco) and a cultural journalist for over two decades, will explore the role of Creative Placemaking in his talk on 1 October, 1:00 PM. Drawing on his work in the UK on projects like Hackney Wick's creative regeneration and the Queen Elizabeth Olympic Park, Kihl will discuss how placemaking can revitalise urban spaces and drive community engagement and economic development.

Both speakers will join the panel discussion on Challenges and Opportunities in CreaTech on 30 September at 3:45 PM, which will focus on how creative technologies can spark innovation and contribute to sustainable growth in the Philippine creative economy.

Strengthening UK-Philippine Collaboration in the Creative Industries

The British Council continues to strengthen its ties with the DTI through initiatives supporting the Philippine Creative Industries Development Act (PCIDA) and the country's overall creative economy. The Creative Nation Summit directly results from the British Council and DTI's mission visits to the UK in 2023 as part of the organisations' three-year Memorandum of Understanding (MOU).

"Creative industries are recognised globally as a source of innovation, economic growth, personal well-being, and community cohesion. By building networks and supporting collaborations, we create long-term impact, mutual benefit, and greater international understanding between the UK and the Philippines. By working with DTI, we ensure that we actively contribute to the Philippines’ aspiration to become a creative hub in Southeast Asia," said Lotus Postrado, Country Director of British Council Philippines.

Join the Creative Nation Summit 2024

The Creative Nation Summit 2024 provides a unique opportunity to learn from global leaders in the creative industries, explore the role of creative technology, and gain insights into how collaborations can fuel the growth of the creative economy. Mark your calendars for 30 September to 1 October 2024, and be part of this significant event. Register here: https://events.dti.gov.ph/2024CNS