Vingroup's Customer-Centric Philosophy: The Core of Vietnam's Largest Private Conglomerate

Vingroup, Vietnam’s largest private conglomerate, has secured market leadership in various sectors by focusing heavily on customer satisfaction. Its operations, from real estate to technology and beyond, are deeply rooted in a customer-centric philosophy, which has played a key role in its success.

From the gleaming high-rises of Vinhomes to the futuristic VinFast electric cars zipping through traffic, Vingroup’s presence is ubiquitous across Vietnam's dynamic landscape. This sprawling conglomerate, the nation's largest private enterprise, has cemented its presence in sectors as diverse as real estate, technology, hospitality, healthcare, and education, etc.  Yet, Vingroup's ascent to dominance isn't solely attributed to ambitious expansion or diversified investments. Instead, it's a tale of unwavering commitment to a customer-centric philosophy, a mantra woven into the very DNA of the company.

The DNA of Vingroup
Vingroup's customer-centric philosophy is more than just a marketing slogan; it's deeply ingrained in the company's culture and guides every decision – from product development and customer service interactions to market expansion.

This dedication to the customer is not a recent development; it's been ingrained in Vingroup's DNA since its humble beginnings as Technocom in Ukraine in 1993. Their initial foray into the market with instant noodles presented a unique challenge: Ukrainian consumers were skeptical of the novel concept of a food product that could be ready to eat after mere minutes in boiling water.

Rather than resorting to traditional marketing tactics, founder Pham Nhat Vuong adopted a hands-on approach, directly engaging with potential customers to demonstrate the noodles' preparation and highlight their convenience. This direct interaction and customer education proved crucial, leading to widespread product acceptance.

This early experience cemented Vingroup's understanding that success lies in forging genuine connections with customers, going beyond simply selling a product to understanding and addressing their needs and concerns.

A poignant example of this is a letter Pham Nhat Vuong received from a Ukrainian veteran, expressing gratitude for how Technocom’s instant noodles had helped his family through tough times. The veteran's words, "Thank God, thanks to that, it's easier to swallow other food," underscored the profound impact the company could have on people's lives.

Customer-Centricity in Action
Before embarking on ambitious projects like the Vinpearl resort chain, Pham Nhat Vuong immersed himself in the world of hospitality through "field missions" to successful ventures in Thailand and Singapore. The firsthand insights gleaned from observing customer interactions and experiences proved invaluable in shaping Vinpearl's offerings, ensuring they catered to the unique desires and expectations of Vietnamese families and tourists.

Vingroup's attentiveness to evolving customer needs is evident in its strategic move into the electric vehicle space in Vietnam through VinFast. Recognizing the growing global demand for sustainable transportation and the specific preferences of Vietnamese consumers, the company has developed a range of electric vehicles that seamlessly blend cutting-edge technology with features tailored to the local market.

Customer satisfaction remains paramount, as demonstrated by VinFast's decision to enhance support for existing gasoline vehicle owners even after shifting its focus entirely to electric vehicles.

"With VinFast gasoline cars, we not only maintain our existing commitments but also enhance them with even more beneficial policies and services," affirmed Pham Nhat Vuong in a 2022 interview with VnExpress. "For instance, we've extended the warranty period to 10 years, which is two to three times the industry standard, and introduced a convenient Mobile Service option. We've also increased our spare parts inventory by 50% compared to usual practice.”

This dedication to after-sales support is fundamental to VinFast's identity. The company has enshrined "excellent after-sales service" as one of its three core values, alongside premium-quality cars and inclusive pricing. This customer-centric philosophy has proven instrumental in VinFast's expansion into North America and Europe and is now driving its entry into the Southeast Asian market.

In the Philippines, VinFast continues to adhere to this customer-centric philosophy by offering unique options like a flexible battery subscription program, designed to address concerns about battery ownership and cost.

Additionally, VinFast prioritizes customer peace of mind throughout the EV ownership journey by providing market-leading policies, such as a comprehensive 7-year/160,000 km warranty for the recently launched VF 5 and VF 3 models.

Vingroup's customer-centric approach has propelled the company to market leadership across multiple sectors in Vietnam. This dominance has not only translated into economic success but has also had a significant social impact, creating jobs and contributing to community initiatives.

The conglomerate’s success story underscores the transformative power of a customer-centric philosophy. By deeply understanding and prioritizing customer needs at the outset, Vingroup has built a diverse and thriving business empire. This approach positions it for sustained growth and influence.

Source: VinFast Global Communications

About VinFast

VinFast (NASDAQ: VFS), a subsidiary of Vingroup JSC, one of Vietnam’s largest conglomerates, is a pure-play electric vehicle (“EV”) manufacturer with the mission of making EVs accessible to everyone. VinFast’s product lineup today includes a wide range of electric SUVs, e-scooters, and e-buses. VinFast is currently embarking on its next growth phase through rapid expansion of its distribution and dealership network globally and increasing its manufacturing capacities with a focus on key markets across North America, Europe and Asia. Learn more at: https://vinfastauto.ph/

Gary Valenciano Shines at "Beyond Measure" Concert, Celebrating CBN Asia's 30th Anniversary

Wazzup Pilipinas!?

Impressive performance of Gary Valenciano, Mr. Pure Energy, regardless of his age, and of the other performers who voluntarily shared their singing prowess and other talents like hosting, dancing, and more.. at the Beyond Measure concert held at the Araneta Coliseum last September 24, 2024 and organized by CBN Asia in celebration of their 30th Anniversary. Ross Flores Del Rosario, founder of Wazzup Pilipinas, attended and enjoyed the concert of praise and worship to God almighty.



On the evening of September 24, 2024, the Araneta Coliseum was filled with an undeniable sense of excitement and praise as thousands gathered for "Beyond Measure," a concert celebrating the 30th anniversary of CBN Asia. The event was a spectacular showcase of talent, heartfelt worship, and an inspiring testament to God's goodness over the past three decades. As the founder of Wazzup Pilipinas, I was privileged to witness this awe-inspiring evening firsthand, and it was nothing short of extraordinary.

One of the most anticipated performances of the night was from none other than the legendary Gary Valenciano, affectionately known as Mr. Pure Energy. At 60 years old, Gary’s energy, passion, and unwavering commitment to his faith left everyone in awe. From the moment he stepped onto the stage, it was clear that his age was just a number. His electric performance was a reminder that when it comes to praising God, the heart knows no limits.

Gary ended his set with a powerful rendition of “Shout for Joy,” instantly energizing the crowd with his signature upbeat sound and infectious energy. His voice, still as strong and soulful as ever, soared across the Coliseum as he led the audience in a night of worship that transcended generations. Every movement, every note was delivered with the same intensity and fervor that he has become known for throughout his illustrious career. Watching him on stage, it was easy to forget the years that had passed since he first became a household name in the Philippines.

But Gary was not the only highlight of the evening. The "Beyond Measure" concert featured a stellar lineup of performers, like Dulce, Sam Concepcion, Morissette, Donny Pangilinan, Gab Valenciano, Reverb Worship PH and a lot more too many to mention all, each one offering their unique talents as an offering of praise. From powerful vocal performances to mesmerizing dance numbers, the night was a true celebration of God’s gift of creativity and artistry.

Standout performance came from everyone who went on stage, whose heartfelt songs of worship moved the audience to tears and appreciation. Their delicate, emotional delivery of heartfelt songs created an intimate moment amidst the grandeur of the night, reminding everyone of the personal and transformative nature of God's love. Their voices, both tender and powerful, were a reminder that worship can be as much a whisper of faith as it is a shout of praise.

Memorable moments came from the upbeat yet soulful performances of the other younger artists like those belonging to Reverb, whose powerful vocals filled the arena with an undeniable spirit of joy. Their electrifying renditions of their original songs left the crowd inspired and eager to join in worship.

The concert definitely featured a dynamic collaboration between top and rising singers, both young and not so young. Their vibrant, high-energy performances elevated the night to new heights, encouraging everyone in the audience to get up on their feet and dance in praise of God’s goodness. These moments of collective worship were nothing short of awe-inspiring, as thousands lifted their hands and voices in unison, filling the Coliseum with an overwhelming sense of unity and faith.

Special appearances from popular personalities and influencers further enriched the night. Each artist who graced the stage did so not for personal glory but to point hearts toward the ultimate purpose of the evening: glorifying God.

The audience even had some political personalities like 2nd District of Cavite Representative Lani Mercado Revilla and Senator Joel Villanueva.

As I watched the concert unfold, I was reminded of the immense power that music and performance have in drawing people closer to God. Every performer that night, from the most seasoned veterans like Gary Valenciano to the rising stars of today, embodied the heart of worship in their own unique ways. It was a beautiful representation of how God uses talent and creativity to impact lives and bring people together.

The "Beyond Measure" concert was more than just a night of music and celebration; it was a declaration of God’s faithfulness. CBN Asia’s 30 years of ministry have touched countless lives, and this concert was a fitting tribute to the organization’s mission of sharing God’s love and message of hope through media. Their commitment to the Filipino people, through shows like The 700 Club Asia, has been a beacon of light, especially during times of uncertainty and hardship.

As I left the Araneta Coliseum that night, my heart was full, not just from the incredible performances but from the overwhelming sense of God’s presence throughout the evening. The "Beyond Measure" concert was a reminder that no matter the challenges we face, we can always rely on God’s unmeasurable grace, mercy, and love to see us through. It was truly a night to remember, and I am deeply grateful to have been part of such a momentous celebration of faith and praise.

Thank you, CBN Asia, for 30 incredible years of service, and here’s to many more!

***Cover photo by Erwin Arceo

BACK-TO-BACK-TO-BACK: The third season of the Gawad Alunig x Dalumat

Wazzup Pilipinas!?

Get ready for an exciting comeback: Gawad Alunig x Dalumat Returns this November with more amazing and thrilling prizes!

November is just around the corner, and with it comes an electrifying opportunity for aspiring journalists and science enthusiasts! The Technology Application and Promotion Institute (TAPI) is thrilled to announce the launch of the third season of the highly acclaimed Gawad Alunig x Dalumat: Empowering Science Stories through Citizen Journalism.

Building on the momentum of previous years, this season aims to further the Department of Science and Technology- Technology Application and Promotion Institute’s (DOST- TAPI) mission of fostering innovation and technology promotion across the nation. Gawad Alunig x Dalumat provides a remarkable platform for individuals to showcase their storytelling talents while contributing to the greater good by highlighting the transformative impact of science and technology in our communities.

From a Newscast Segment to a National Competition Bethink from the first and special year of Gawad Alunig x Dalumat— the launching in the year 2022. It became part of the special segment of the Kalipunan Newscast and made the contest open nationwide. In that same year, the theme highlighted science communication and advocated a culture of inventiveness and ingenuity by featuring stories from the ground as communicated by citizen journalists

Its first year was a success, which shed light on an opportunity to conduct the second edition of Gawad Alunig x Dalumat in 2023. In its second year, DOST-TAPI once again called all talented participants to share their interesting science stories with the theme revolving around the 2023 Regional Invention Contest and Exhibit (by Cluster) or ClusteRICE.

Now on its third back-to-back accomplishment, DOST TAPI ensures its commitment in promoting the technologies while helping the innovators and entrepreneurial landscapes. This year's theme revolves around promoting technologies that mainly focus on Tech-Trans, small businesses, and Medium-sized Enterprises (MSMEs).

This will help to encourage citizens to promote the importance of technologies while raising awareness about the DOST-TAPI venture financing programs.

In line with this, it will make the journalistic standards better in communicating science and technology– which make more citizens involved and aware of the issues that are very relevant to nation-building, which is why it makes this season more exciting and something that you can look forward to—especially the inventors, communicators, researchers, journalists, and entrepreneurs.

About Gawad Alunig x Dalumat

The Gawad Alunig is mainly focused on delivering the real world of science through newscasting. The content may be introducing businesses with the help of technologies or how the technologies help their products to innovate and grow. Also, it can be how promoting technologies will be accessible and improved.

The Gawad Dalumat is all about the publication of science stories through magazines, online or printed newspapers, and technology stories with proof of publication.

Participants can look forward to an array of exciting and invaluable prizes, encouraging them to tap their innate creativity and commitment to science journalism. All Filipino inventors,

communicators, researchers, journalists, and entrepreneurs are encouraged to join Gawad Alunig x Dalumat wherever you are in the country for as long as you are fifteen (15) years to

thirty (30) years old. By joining this competition, you have a chance to win exciting prizes.

For the Gawad Alunig, there are four (4) awards that you can win:

● One (1) winner for Gawad Alunig: Best KALIPUNAN Science Correspondent with

₱50,000;

● One (1) Gawad Alunig 1st Runner up with ₱20,000

● Three (3) KALIPUNAN Science Correspondent Runners-up with ₱10,000 each winner

and;

● One (1) Gawad Alunig: People’s Choice Award with ₱10,000.

In Gawad Dalumat, there are six (6) awards that you can win;

● One (1) winner for the Gawad Dalumat: Best Science School Publication with ₱50,000;

● Two (2) winners for Gawad Dalumat Runner-ups with ₱10,000 each;

● Three (3) Gawad Dalumat: Top Science Stories ₱10,000 for each participant.

All the inventors and innovators who will be mentioned in the stories will have a chance to be beneficiaries of the other programs of assistance of DOST-TAPI for Filipino inventors and innovators.

As Atty. Marion Ivy Decena stated “This year's season is very unique and exciting because it is just like hitting two birds with one stone where we can help aspiring inventors, communicators,bresearchers, journalists, and entrepreneurs to introduce them to the world— to introduce their products and services that they are offering most, especially the MSMEs. By this, it helps to promote the importance of technologies that can help to innovate and enhance to create progress and changes to the world”

Join us in celebrating the return of Gawad Alunig x Dalumat, where the fusion of science and citizen journalism empowers voices and fosters an informed society. Stay tuned for more details on how to participate and be part of this remarkable journey.

The deadline for the submission of the entries will be on September 30, 2024, at 11:59 pm Philippine Time.

You can submit your Gawad Alunig entries at https://tinyurl.com/mw2n6nkd and your entries

for Gawad Dalumat at https://tinyurl.com/4ydhmrzh.

You may also visit and follow the i-INVENT Facebook page at

https://www.facebook.com/iINVENTPH/ and the official Facebook page DOST-TAPI at https://www.facebook.com/DOST.TAPI/ for more information and updates about the Gawad

Alunig x Dalumat Season 3

By Mikaela Mharis E. Tulalian and Chandler Lee T. Dela Cruz