Local Brands Shine Bright: Sunscreen Market Sees an Impressive Growth in Q1 2024

Jakarta, July 24, 2024 - Skincare product sales have shown impressive growth compared to 2022, with a 20% increase projected to achieve USD 2.7 billion in 2024.

This aligns with the fact that 87.3% of consumers use sunscreen, a type of skincare product, daily. This has resulted in an increase of 2.8 million products sold compared to 2022. Online platforms like e-commerce have significantly contributed to this growth in sunscreen sales.

Sunscreen Market Performance Overview

According to research by Magpie E-commerce Intelligence, in the first quarter (January to March 2024), the sunscreen market achieved a gross merchandise value (GMV) of IDR 318.04 billion with a total of 6.3 million products sold on Shopee, Lazada, and Tokopedia. “The sunscreen products experienced a decrease of 14.2% compared to Q4 of 2023, which generated IDR 370.29 billion. However, the GMV generated during this period consistently increased month over month (MoM),” said Wilhendra Akmam, CEO of Magpie.

Market Share by E-commerce

Picture: E-commerce market share of Sunscreen category

For the e-commerce share, Shopee dominated the market from January to March 2024 with 74.9%, placing Lazada in second position with 16.2% and Tokopedia with 8.9%. “Interestingly, Lazada showed significant growth from Q4 2023 to Q1 2024 with a GMV increase of 90.3%. Meanwhile, Shopee experienced a decrease of 25.2%,” added Wilhendra.

Market Share by Brand

Picture: Brand market share of Sunscreen

The sunscreen market in e-commerce is dominated by local brands. Azarine leads the overall market with 14.3%, followed by Facetology in second place with 12.3%. Skin Aqua is third with 8.3% of overall market sales.

Top-Selling Sunscreen Products

Picture: Product market share of Sunscreen in Shopee

Picture: Product market share of Sunscreen in Lazada

Picture: Product market share of Sunscreen in Tokopedia

The popular local brand Azarine leads the best-selling products on Shopee with a GMV of IDR 22.14 billion and 438.9 thousand products sold in Q1 2024. Azarine also leads sales on Tokopedia with a GMV of IDR 1.81 billion and 30.7 thousand products sold. On Lazada, Madame Gie recorded the highest sales with 90.6 thousand products sold in Q1 2024. “These results show that skincare products from local brands are preferred over products from global brands,” stated Wilhendra.

Picture on Thumbnail by: Real Simple on Pinterest

About Magpie Ecommerce Intelligence

Magpie helps businesses discover the market potential in e-commerce, compare performance against competitors, and provide detailed market share breakdowns by sellers, location, and specific segments. With data and insights from Magpie, your business can make better decisions for the future.

This Press Release has also been published on VRITIMES

Introducing Alynna Cherise Valbuena : A Nurse, Content Creator, and Traveler

  

Alynna Cherise Valbuena is a dynamic individual with a wide range of interests and talents. As a registered nurse specializing in intensive care at The Medical City, Alynna combines her medical expertise with a compassionate approach to patient care. Her professional journey is complemented by her creative side, where she shines as an entrepreneur and artist.

At the young age of 16, Alynna launched her own business, customizing shoes with unique designs. This venture reflects her deep passion for drawing and painting, skills that she has honed over the years. Her artistic flair is not limited to her business; she is also an avid fan of anime, which inspires some of her creative work.

Alynna’s love for travel has led her to explore 15 countries, where she captures her experiences through travel content, opening doors to numerous opportunities. This wanderlust is rooted in her childhood dream of becoming a flight attendant, a dream that continues to inspire her adventures.

In addition to her artistic and travel pursuits, Alynna is a devoted fan of Taylor Swift, finding inspiration in the artist’s music and persona. Whether in her professional life, creative endeavors, or personal interests, Alynna’s diverse passions and talents make her a well-rounded and inspiring individual.

Coach Boost Gio and Kwento Co

About Kwento Co

Kwento Co is a diverse and dynamic media and information literacy website. We are a team of accomplished content creators, artists, influencers, and young entrepreneurs who are passionate about helping micro to macro-sized businesses market their services through effective digital marketing strategies- tailored for their brands.

This Press Release has also been published on VRITIMES

Aurora Gaming Philippine Launch 2024: Official Media Statement

 

From Serbia to the Philippines, this star-studded roster enters MPL S14

Metro Manila, Philippines [July 27, 2024] — Serbian esports company Aurora Gaming has officially revealed its Philippine launch this July 2024 on its social media pages, with the organization being joined by mobile esports’ iconic stars OHMYV33NUS and WISE, known in Southeast Asia as a multi-championship winning duo that goes by the name V33Wise. The reveal was accompanied by internationally acclaimed video game publisher Moonton’s announcement that Aurora is joining its Mobile Legends: Bang Bang Professional League Season 14 in the Philippines (MPL-PH S14). 

“We believe in the immense potential of MLBB as an esports discipline and we eagerly look forward to our roster showcasing their talents as part of Aurora’s hearth and home,” says Aurora Gaming in a statement. 

Aurora Gaming was founded in August 2022 and has quickly become a prominent name in the esports industry. With its headquarters in Belgrade, Serbia and Kuala Lumpur, Malaysia, Aurora Gaming boasts an impressive roster across various regions and game titles. In the CIS region, Aurora’s teams compete in CS2, Apex Legends, CS2 Academy, and Warcraft. November 2023 was a significant milestone with the launch of Aurora’s Dota 2 team, featuring some of the top players in the region, marking the company’s official entry into the Southeast Asian esports scene.

The latest chapter in Aurora Gaming's expansion is the launch of its MLBB team based in Metro Manila, Philippines. The company unveiled its MPL-PH S14 roster in a spectacular launch event held on July 27, 2024 in PARQAL Aseana City, Parañaque attended by thousands of fans. The event featured a short film that serves as the official roster reveal of the team.   

Aurora’s MPL-PH S14 official roster and their positions are the following:

Renejay “Renejay” Barcarse - Team Captain / Roam-Tank

Jonard Cedrix “Demonkite” Caranto - Jungler

Edward Jay “Edward” Dapadap - EXP Laner

Jan Dominic “Domeng” Del Mundo - Gold Laner

Kenneth Carl “Yue” Tadeo - Mid-Support

Ben Seloe “Benthings” Maglaque - 6th man 

Dexter Louise “DexStar” Alaba - Analyst

Aniel “Master The Basics” Jiandani - Head Coach

Elrasec “Rada” Ocampo - General Manager

V33Wise takes on new roles in the Aurora Gaming company. 

Jonmar “OHMYV33NUS” Villaluna and Danerie James “WISE” Del Rosario will be Aurora Gaming’s Esports & Gaming Content Directors.

V33Wise’s role as Esports & Gaming Content Directors entails working closely with Aurora’s integrated marketing and creative teams to craft compelling narratives that goes beyond typical influencer marketing and ambassadorship. In Aurora, the V33Wise duo plays a critical role in ensuring that Aurora’s brand continues to be bold, authentic, and innovative through the lens of esports pros.

“OHMYV33NUS and WISE hold a pivotal position in Aurora’s management team where their responsibilities convey Aurora’s vision of building an organization that is truly for the players and by the players. They’ve been through everything and they know exactly what they’re doing. We also recognize that their roles are set to expand beyond this as we all continue to grow in the future,” says Aurora Gaming in a statement. 

Aurora Gaming Philippines team is set to compete in the MPL-PH Season 14 this August and the MLBB Esports community can expect more of what the team has to offer online and offline, especially with the royal duo V33Wise on their side.

About Aurora Gaming

Serbian esports team that compete in various regions and game titles such as CS2, Apex Legends, Warcraft, Dota 2, and Mobile Legends.

This press release has also been published on VRITIMES