Debunking the Myth: Why the "Sachet Economy" Isn't a Sign of Progress

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In recent years, the concept of the "sachet economy" has gained prominence, especially in emerging markets. This term refers to the trend of selling small, affordable packets of products, catering to consumers with limited purchasing power. While some see this as a positive sign of economic inclusion and accessibility, it's essential to examine whether the sachet economy truly signifies progress. In this article, we delve into the complexities of this phenomenon and explore why it may not be as indicative of advancement as commonly believed.

Short-Term Affordability vs. Long-Term Sustainability:

The sachet economy primarily focuses on providing immediate affordability to consumers. However, it often overlooks the long-term implications of this model.
Encouraging consumption through cheap, single-use packaging contributes to environmental degradation and waste generation.

Rather than fostering sustainable consumption habits, the sachet economy perpetuates a culture of disposability, which is detrimental to the environment in the long run.


Quality and Safety Concerns:

In many cases, products sold in sachets compromise on quality and safety standards to meet price constraints.

Consumers may unknowingly purchase substandard or counterfeit goods, leading to health risks and economic losses.

The absence of stringent regulations in some markets exacerbates these concerns, undermining consumer trust and well-being.


Limited Product Range and Innovation:

The sachet economy tends to focus on basic necessities such as food, personal care, and household items.

While affordability is prioritized, innovation and diversification suffer as companies channel resources into mass-producing low-cost variants of existing products.

This stagnation hampers technological advancement and inhibits the development of new industries and markets, ultimately hindering overall economic progress.


Income Disparities and Poverty Alleviation:

While the sachet economy may provide temporary relief for low-income consumers, it does little to address the root causes of poverty and income inequality..

By perpetuating a cycle of low-wage labor and subsistence living, it can trap individuals and communities in a perpetual state of economic vulnerability.

Sustainable progress requires comprehensive strategies that address systemic issues such as education, healthcare, and employment opportunities, rather than relying solely on short-term consumerism.


Cultural and Social Implications:

The prevalence of sachet products can reinforce stereotypes and stigmatize individuals from lower socioeconomic backgrounds.
Access to quality goods and services should be a fundamental right for all citizens, regardless of their financial status.

A society's progress should be measured not just by its ability to provide cheap commodities but also by its commitment to equity, social justice, and human dignity.

Conclusion: 

While the sachet economy may offer immediate affordability and convenience to consumers with limited purchasing power, its long-term consequences raise serious concerns about its sustainability and impact on overall progress. True economic development requires a holistic approach that prioritizes quality, sustainability, and social well-being over short-term gains. As we navigate the complexities of modern consumption patterns, it's crucial to question the underlying assumptions and explore alternative models that promote inclusive growth and prosperity for all.

The Rivalry Between "Eat Bulaga!" and "It's Showtime": A Comprehensive Analysis

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The Filipino television landscape has been dominated by two major noontime shows for over a decade: "Eat Bulaga!" and "It's Showtime." These programs, airing on competing networks, have not only entertained millions but have also become cultural phenomena. Their rivalry is emblematic of the larger competition between their respective networks, GMA Network and ABS-CBN (and later, TV5). This article delves into the history, impact, and ongoing competition between these two iconic shows.

Origins and Evolution

Eat Bulaga!

"Eat Bulaga!" premiered on July 30, 1979, on RPN 9, and later moved to ABS-CBN, then to GMA Network where it found its long-term home. Created by Antonio Tuviera and the comedic trio of Tito Sotto, Vic Sotto, and Joey de Leon (collectively known as TVJ), the show quickly became a staple of Philippine television. Known for its humor, games, and variety segments, "Eat Bulaga!" has produced some of the country's most beloved segments, such as "Kalyeserye" and "Juan for All, All for Juan."

It's Showtime

"It's Showtime" debuted on October 24, 2009, initially as a morning talent show on ABS-CBN. The show's format, which emphasized talent competitions, comedic skits, and audience participation, was a fresh take on noontime entertainment. Hosts like Vice Ganda, Vhong Navarro, and Anne Curtis brought unique charisma, helping the show gain a significant following.

Programming and Format

Both shows offer a mix of segments that cater to a wide audience. "Eat Bulaga!" often incorporates traditional Filipino games, talent searches, and philanthropic segments. Its "Bawal Judgemental," for instance, encourages positive social behavior, while "Sugod Bahay" rewards lucky households with prizes.

"It's Showtime," on the other hand, includes a mix of talent competitions like "Tawag ng Tanghalan," comedic skits, and social experiments. The show is known for its vibrant and energetic presentation, often pushing boundaries with its humor and interactions.

Cultural Impact

"Eat Bulaga!"

"Eat Bulaga!" has ingrained itself into Filipino culture over its four-decade run. The show's longevity is a testament to its ability to adapt and innovate. "Kalyeserye," featuring the love team of Alden Richards and Maine Mendoza (Yaya Dub), became a national obsession in 2015, dominating social media and drawing record-breaking ratings. The show has also been a platform for charitable initiatives, contributing to various social causes.

"It's Showtime"

"It's Showtime" quickly captured the hearts of younger audiences with its dynamic and modern approach. The program has been a trendsetter, often setting viral moments and memes into motion. Segments like "Tawag ng Tanghalan" have revived interest in traditional Filipino singing competitions, while "Miss Q&A" has provided a platform for LGBTQ+ representation.

Ratings War and Network Competition

The competition between "Eat Bulaga!" and "It's Showtime" has been fierce, with each show experiencing periods of dominance. Ratings wars have been intense, with each program employing various strategies to outdo the other. The rivalry became particularly pronounced during the "Kalyeserye" era, where "Eat Bulaga!" enjoyed a surge in ratings. However, "It's Showtime" has consistently rebounded with innovative segments and strong audience engagement.

The broader network rivalry also plays a significant role. ABS-CBN's shutdown in 2020 due to franchise issues led "It's Showtime" to simulcast on the cable network Kapamilya Channel, A2Z Channel 11, and later TV5, intensifying the competition with "Eat Bulaga!" on GMA Network.

Challenges and Adaptations

The pandemic posed significant challenges for both shows, as live audiences were no longer feasible, and production had to adapt to safety protocols. Both shows innovated by leveraging online platforms to maintain viewer engagement. "Eat Bulaga!" utilized virtual audiences and continued its charitable work, while "It's Showtime" integrated more interactive online segments.



The rivalry between "Eat Bulaga!" and "It's Showtime" is a testament to the dynamic and competitive nature of Filipino television. Both shows have carved out unique identities and loyal fan bases, contributing significantly to the cultural fabric of the Philippines. As they continue to evolve and adapt to changing times, their competition ensures that noontime television remains vibrant and engaging for viewers.

In a media landscape where change is constant, the enduring battle between these two titans of entertainment exemplifies resilience, innovation, and the enduring appeal of variety shows in the Philippines.

Is Diwata Pares Overload's popularity dwindling?

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The popularity of Diwata Pares Overload, a popular food establishment in the Philippines, does not appear to be dwindling. In fact, the brand is expanding with a new branch recently opened in Quezon City, which suggests growing demand and continued success​.

Diwata, also known as Deo Balbuena, has become a well-known figure in the food industry with a strong following, partly due to their innovative offerings and affordable prices​.


Several notable personalities have visited Diwata Pares Overload, a popular eatery known for its unique take on the traditional Filipino dish "pares." Among these visitors are:

Korina Sanchez - The veteran news anchor and television host visited Diwata Pares Overload and shared her experience on social media. She praised the unique ingredients used in the dish and even gifted the owner, Diwata, a pair of white slippers with her signature​.

Marvin Agustin - Actor and chef Marvin Agustin visited Diwata Pares Overload and featured it on his vlog "Sige Ngaaa." He not only tasted the famous "Pares Overload" but also engaged in fun activities with Diwata, such as playing traditional Filipino games​.

Rosmar - A popular beauty and skincare brand, partnered with Diwata Pares Overload to leverage the latter's strong presence in the food industry. This collaboration allowed Rosmar to tap into a different customer base, enhancing brand visibility and potentially attracting new customers from Diwata Pares Overload's loyal clientele. By joining forces, both brands could benefit from cross-promotion, creating a unique marketing opportunity that aligns their respective strengths and audiences. This strategic partnership aimed to combine their market reach, driving mutual growth and expanding their influence in their respective industries.These visits by prominent figures have contributed to the growing popularity of Diwata Pares Overload, highlighting its unique offerings and the inspiring story of its owner​.

Are the negative reviews about Diwata Pares Overload true?

Diwata Pares Overload has garnered mixed reviews. Positive feedback highlights the generous portions and affordability, with meals priced at just 100 pesos including unlimited rice and soup plus a soft drink.

However, some reviews point out that while the food is decent, it may not meet everyone's taste expectations.

Some patrons enjoy the affordable meals, which include dishes like their unique "fried siken" (fried chicken)​. However, there are also negative reviews, with some individuals expressing disappointment with the taste and overall quality of the food​.

In summary, Diwata Pares Overload seems to be a hit-or-miss experience depending on personal taste and expectations.

For instance, columnist Ogie Diaz mentioned that although the pares was satisfactory for its price, it wasn't extraordinary enough to crave daily​. On TikTok, a user named Hagar Hussein shared a less favorable experience, indicating that their visit did not meet their expectations​.

While Diwata Pares Overload offers good value for money and has many satisfied customers which were categorised as the "masa" or the common people from the lower class of society, namely "mahihirap" who are "sanay sa mga pagkaing simple" and prefer to dine on food with bigger portions or serving and have the liking for "unlimited" or eat all you can, it might not be to everyone's liking. Individual experiences can vary, so it may be worth trying it yourself to form your own opinion.

Complaints about sanitation and cleanliness at Diwata Pares Overload also are in the news.

The business recently faced another closure order from the city hall, citing unspecified violations. This has led to public outcry and support for Diwata, as many believe the enforcement of regulations might be disproportionately harsh compared to other local businesses​.

Diwata has expressed frustration over the closure, maintaining that all necessary requirements were met. The ongoing issues underscore the challenges small business owners face in maintaining compliance while striving to offer affordable and popular food options​.

Diwata has also expressed plans to expand their business across Luzon, Visayas, and Mindanao, indicating strategic growth and ambition to reach a wider market​​.

Despite some competition and imitation, Diwata remains a popular and resilient figure in the culinary scene​.