Bounty Fresh Chicken’s Chicky advocates for good nutrition at BGC’s 3D Billboard

Wazzup Pilipinas!?



Look! Up in the sky. Is it a bird? Is it a plane?

It’s Chicky, the Bounty Fresh Chicken icon -- star of the famous 3D Billboard at One Bonifacio High Street and 5th Avenue at Bonifacio Global City in Taguig. She’s making people stop and stare to see what she’s up to in visually exciting 3D.

Chicky’s new roost up in the famous 3D billboard on Bonifacio High Street and 5th Avenue in Taguig City lets her share good cheer and deliver important messages. Wearing a cape and wielding a shield, she’s telling the public to protect themselves with good nutrition.

Take care of your health, Chicky says. Always choose clean, nutritious food. Bounty Fresh Chicken makes an effort to safeguard everyone’s health because its newly-improved fresh dressed chickens are NAE – meaning they are chickens raised in clean and healthy living conditions, fed with a vegetarian diet, and have had No Antibiotics Ever at any point in the production process!

Chicky and Bounty Fresh are really serious about promoting good health. Chicky quickly became a popular brand icon when she was launched in 2016. In 2020 a giant inflatable Chicky caught a lot of attention when she was perched on a billboard along EDSA Magallanes and C5. During those challenging times, she wore a facemask to remind people that everyone can do their part to prevent the spread of the Covid 19 virus. Silently and subtly, Chicky set a good example to show people how to stay safe.

In 2023 Chicky says stay healthy. Bounty Fresh Chicken’s NAE status makes it a truly safe and nutritious food for everyone.

Go check out Chicky’s new nest at the 3D Billboard at BGC.

Abi Marquez's Mouth-Watering Content Earns Her TikTok Philippines' Foodie Creator of the Year Award

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Filipino cuisine has always been a source of pride and joy for many Filipinos. With the increasing popularity of online platforms like TikTok, people consume more food content than ever before. It has now become a go-to destination for foodies and aspiring chefs, from recipe videos to food vlogs, allowing talented creators like Abi Marquez to showcase the diversity of Filipino food to millions of viewers.

Abi Marquez, popularly known as TikTok’s "Lumpia Queen," is one of the rising stars in the #Foodtok universe. Her journey as a content creator started with a simple idea: to share her love for Filipino cuisine with the world. Since joining the platform in January 2022, she has garnered a following of over 2.9 million fans who eagerly await her next mouth-watering creation.

Recently, Abi was named TikTok Foodie Creator of the Year in the platform’s third awards ceremony in the Philippines. This award category “recognizes top food content creators who have made a great impact on TikTok this year.” It also emphasizes the growing influence of food content creators in shaping the culinary landscape.

In her acceptance speech, she thanked TikTok for providing food content creators like her with a platform to share her passion for food and content creation. “We really can’t wait to show more of our recipes, and hopefully, they will make your food life better,” she said.

 


Abi Marquez’ acceptance speech at the Tiktok Awards Philippines 2023

As for plans, Abi shared she will continue creating unique content and in the process, inspire other creators to kickstart their journey. "I want to keep pushing the boundaries of what's possible with food content on TikTok. There's so much more to explore and discover, and I can't wait to share it with my community."

The emerging food content creator recently signed with KROMA Entertainment’s talent management arm NYMA, aiming to excel in her craft and achieve greater success in the world of food.

Kat Bautista, head of NYMA, shares her immense pride in Abi's major achievement: "Abi Marquez's culinary creativity and passion have not only delighted our taste buds but also inspired millions on TikTok. Her victory as TikTok Food Creator of the Year is a testament to her talent and the power of food to unite people across screens and kitchens, turning ordinary moments into extraordinary flavors. Together with Abi, we are excited for the buffet of content we have in store for 2024.”

As a young, inspirational food content creator, Abi continues to bring the richness of Filipino dishes to global audiences. To creators on the platform, Abi had this advice: “Do what you know best, offer value, and be true to yourself– that’s how you stand out.”

With her win as Foodie Creator of the Year, Abi has cemented her status as one of TikTok’s most talented and inspiring creators.



FOLLOW ABI MARQUEZ AND HER FOOD ADVENTURES ON:

TIKTOK | INSTAGRAM | TWITTER | FACEBOOK | YOUTUBE



FOR MORE INFORMATION ON ABI MARQUEZ, PLEASE CONTACT:

ZL Roncal | zl.roncal@kroma.ph

Karen Tumbali | karen.tumbali@kroma.ph



KROMA ENTERTAINMENT

Kroma Entertainment is a TraDigital Entertainment company that brings together passionate content creators, the best talent, and innovative technology to produce fresh and engaging entertainment for the Filipino audience. Kroma offers entertainment across screens and formats, be it films, series, podcasts, TV shows, music, digital content, or events. Its brands ANIMA, Secret Menu, LIVE MNL, NYMA, Kroma PubCo and PIE form a unique ecosystem to create trailblazing experiences for its clients and audiences.



NYMA

NYMA is a talent agency that nurtures trailblazers to break through all media spaces. NYMA’s vision is to be the home of Filipino talents in the country and bring Filipino entertainment to the world. To learn more about NYMA, visit nyma.ph.

Digido, UnaCash team up with Pawssion Project to promote the rescuing, rehabilitating, and rehoming of animals

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The partnership is part of DFC’s series of environmental, social, and governance (ESG) initiatives, cementing its dedication to pursue in enhancing the well-being of the community and sustainability in its business practices.

Recognizing the intricate connection between animal welfare and human well-being, Digido Finance Corp. (DFC), operator of award-winning consumer finance platform Digido and in-app and in-store finance solutions provider UnaCash, teamed up with non-profit organization Pawssion Project to promote the rescuing, rehabilitating, and rehoming of domestic animals.

Employees and management of DFC visited Pawssion Project’s animal shelter in Bulacan last October 4, World Animal Day, to assist the non-profit’s core volunteers and caretakers in maintaining the shelter facilities while taking care of the animals up for adoption.

During the visit, the company shared its in-kind and monetary donations to Pawssion Project that were acquired following an internal donation drive for the organization. In-kind donations included 50 kilograms of rice and 92 kilograms of dog and cat food.

Days prior to DFC’s visit, company volunteers also took part in Pawssion Project’s pet adoption drive in the metro, consistent with the latter’s mandate to find homes for animal rescues.

The partnership is part of DFC’s series of environmental, social, and governance (ESG) initiatives, cementing its dedication to pursue in enhancing the well-being of the community and sustainability in its business practices. The company chose to support Pawssion Project in view of its highly commendable aim of dedication to the rescue, rehabilitation and rehoming of abused and neglected animals.

Founded in October 2018 by Malou Perez, Pawssion Project Foundation Inc.’s volunteer-driven initiatives have led to more than 2,000 rescues, and over 1,000 rehomed animals. For details on how to volunteer, donate, adopt or sponsor rescue animals, individuals are encouraged to visit their official website at https://pawssionproject.org.ph/.