8 Innovations That Will Increase Customers’ Trust in Your Business

Wazzup Pilipinas!?




In a competitive marketplace, trust serves as the bedrock upon which lasting customer relationships are built. For businesses in the small- and medium-sized enterprise (SME) and startup sector in countries like the Philippines, these relationships are not only essential for survival but also for thriving and expanding.

Trust fosters customer loyalty, encourages repeat business, and paves the way for positive word-of-mouth recommendations. By consistently delivering on promises, being transparent in operations, and prioritizing customer satisfaction, establishments can foster a strong connection that resonates with their clientele—leading to sustainable growth and a solid reputation in the local business landscape.

There are plenty of ways to earn a customer’s trust, especially through modern business innovations. Here are some of the tools commonly used by businesses and how you can maximize them to reach out to an increasingly tech-savvy and demanding consumer base:

 

1) POS Systems

POS or point-of-sale systems serve as hubs for transactions and customer interactions. These systems can be relied on to streamline payment processes, inventory management, and sales tracking. A reliable POS system like the one that comes with the Philippines’ Maya credit card terminal, for example, both expedites transactions and enhances customer experiences by reducing wait times and ensuring accuracy.

Meanwhile, providing prompt and efficient service through the use of a mobile POS system and credit card machine, like the Maya Terminal Lite, enables businesses to build trust with customers who appreciate smooth and cashless interactions. By accepting a wide variety of digital and contactless payment options through the Maya credit card terminal, companies can also make a strong positive impression on customers who prefer to pay using digital funds.

To strengthen customer connections, your establishment can use portable payment terminal systems to accept cash-on-delivery, issue digital receipts, and track purchase histories and preferences. These can enhance customer interactions and help your business demonstrate a keen understanding of your customer’s individual needs.


2) Digital Security Solutions

Digital security solutions also play an important role in gaining the trust of your tech-savvy customers. These solutions encompass encryption, multi-factor authentication, and firewalls that safeguard sensitive customer data against cyber threats.

Robust digital security will broker confidence among your customers, assuring them that their information is in safe hands. This, in turn, can help them feel secure when transacting with your business. Your effort to prioritize your customers’ data security will allow your company to establish a solid foundation for long-lasting customer trust and loyalty.


3) Privacy Policy and Compliance Tools

A privacy policy and compliance tools will give your customers a glimpse of your business’s data handling practices, showing how much you strive to adhere to relevant regulations. Businesses that maintain clear and comprehensive privacy policies demonstrate to customers that their information is handled responsibly, thus building a sense of transparency and integrity.

On the other hand, by using compliance tools to ensure alignment with data protection laws, your establishment shows its dedication to following the law and creates an environment where customers feel safe and respected. This can help nurture positive impressions on your business.


4) Customer Relationship Management Systems

Customer relationship management (CRM) systems are versatile tools that are designed to help businesses manage interactions with clients throughout their journey. These systems can help your own venture maintain organized customer profiles, track preferences, and tailor communications accordingly.

Understanding individual needs, and offering personalized experiences that reflect these, will strengthen your business’s relationship with its customers. Consider investing in a dedicated CRM solution to solidify customers’ trust and brand loyalty.

 

5) Review and Testimonial Platforms

Review and testimonial platforms enable customers to share their experiences and opinions openly. These platforms offer your company the opportunity to showcase positive feedback and demonstrate a track record of satisfied customers.

Positive reviews build credibility and trust among potential customers, who are more likely to engage with a business endorsed by others. Encourage reviews and respond thoughtfully to feedback to shape an online reputation that invites trust from both new and returning customers.

 

6) Customer Feedback and Survey Tools

Customer feedback and survey tools provide valuable insights into customer preferences and satisfaction levels. Actively seeking feedback from your customers not only shows that you value their opinions but also indicates a commitment to improvement.

Use your customer feedback and survey tools to address concerns and make enhancements to your operations. Customers will remember a business that’s willing to listen and adapt, and this quality will play an important role in keeping them engaged.

 

7) Social Media Engagement Tools

Social media engagement tools facilitate real-time interactions with customers on various platforms. These allow your business to respond promptly to queries, address concerns, and engage in meaningful conversations—activities that can show customers that their voices are heard and valued.

Be responsive and approachable on social media, and you’ll be able to nurture a sense of community and belonging among members of your target audience. This, in turn, will establish an environment of trust that inspires customer loyalty.

 

8) Employee Development Platforms

Lastly, don’t forget the role of your employees in being the face of your business and mediators of customer trust. Invest in an employee development platform to empower your staff with the skills and knowledge to provide excellent customer service. If your employees are well-trained, they’ll be able to interact confidently with customers, provide accurate information to questions about your business, and adequately demonstrate their expertise.

By investing in employee development, your company can ensure that customer interactions are consistently positive, leading to higher levels of trust and satisfaction.

When you can fully utilize the array of tools and innovations at your disposal, you’ll be better equipped to forge strong relationships with customers in your target market. Through solutions that facilitate secure transactions, personalized experiences, and genuine interactions, your venture can cultivate a sense of trust that radiates through every aspect of its operations. The trust of your customers, in turn, will serve as a solid foundation for the future success of your business.

Filipino Youth Summit 2023: A Call to Action for a More Inclusive Philippines

Wazzup Pilipinas!?



Over 300 student leaders from all over the Philippines gathered at the De La Salle University (DLSU) in Manila for the Filipino Youth Summit (FYS) 2023, an advocacy-based youth conference held from August 17-19, 2023. The summit was organized by the USG Office of the Vice President for External Affairs (OVPEA) and co-presented by Hello! and Vitasoy.

The theme of the summit was "Kabataan Para sa Inklusibong Pilipinas", which means "Youth for an Inclusive Philippines". The summit aimed to provide a platform for young people to discuss the challenges facing the Philippines and to take action to address them.

The summit featured a series of panel discussions on the four pillars of the theme: economy, politics, environment, and society. The panelists were experts from various fields, including government, business, academia, and civil society. They shared their insights on the challenges facing the Philippines in each of these areas, and discussed the role that young people can play in addressing them.

One of the most popular panel discussions was on the economy. The panelists discussed the high unemployment rate among young people, the rising cost of living, and the need for more investment in education and skills training. They also stressed the importance of entrepreneurship and innovation as drivers of economic growth.

Another popular panel discussion was on politics. The panelists discussed the need for electoral reform, the importance of voter education, and the role of young people in holding elected officials accountable. They also discussed the need for a more inclusive political system that represents the interests of all Filipinos.

The panel discussions on the environment and society were also well-attended. The panelists discussed the challenges of climate change, the need for environmental protection, and the importance of social justice. They also discussed the role of young people in building a more sustainable and equitable future.

In addition to the panel discussions, the summit also featured workshops on topics such as leadership, advocacy, and social media activism. The delegates also had the opportunity to network with other young leaders and learn from each other's experiences.


The Filipino Youth Summit 2023 was a successful event that brought together young people from all over the country to discuss the issues that matter to them. The summit provided a platform for young people to voice their concerns and learn from experts in various fields. It also inspired the delegates to take action and work towards creating a more inclusive Philippines.



Here are some of the key takeaways from the summit:

● The youth are a powerful force for change. They are passionate about making a difference, and they are willing to work hard to achieve their goals.

● The Philippines is facing a number of challenges, including poverty, inequality, and environmental degradation. These challenges can only be addressed if the youth are involved in the solution.

● The youth need to be empowered to take action. They need to be given the tools and resources they need to make a difference.

● The youth need to work together. They need to build relationships and collaborate with each other to achieve their goals.

● The Filipino Youth Summit 2023 was a step in the right direction. It brought together young people from all over the country and inspired them to take action. The summit is a reminder that the youth are the future of the Philippines, and that they have the power to make a difference.

In the coming months and years, the delegates of the Filipino Youth Summit 2023 will continue to work together to address the issues that matter to them. They will use their voices to advocate for change, and they will work to create a more inclusive Philippines.

BPI launches new AI-powered tool to help Filipinos ‘Track and Plan’ their spending like a boss

Wazzup Pilipinas!?

The new BPI app’s Track and Plan is a pioneering feature that empowers people to manage their money wisely. It’s like having a personal finance manager right at your fingertips!

The Bank of the Philippine Islands recently rolled out its first-in-the-industry feature on the new BPI app. Aptly called Track and Plan, this tool utilizes AI to track and analyze your financial activities on the BPI app, share insights on your spending habits, and even offer suggestions for smarter financial investments—so you can plan for your future.

You may have already seen it when you logged on to your BPI app. It’s the animated scrolling cards at the top of the screen. Based on your latest transactions, Track and Plan will generate insights around your cashflow and float up snippets to notify you of, say, similar withdrawals made back-to-back.

You can get the full insight with more details when you click on the notification and easily get in touch with BPI if you need to.

Another insight could be about unexpected changes in deposits from a familiar payor made to your account.

When your balance is consistently high that it sufficiently covers your average monthly expenses, Track and Plan will suggest ways you can invest and grow your extra funds.

Track and Plan can also monitor trends in your spending and alert you in case your bill was higher than your average—so you can be more mindful of your budget.

This AI-powered tool generates unique insights that only you can view, and you can rest assured about the privacy of your financial transactions. It is the first of its kind in the industry. By design, Track and Plan will continue to give you new insights based on your app usage.

"I have been covering the financial industry for decades and I have never seen a banking app that acts like a financial advisor with powerful access to tools that allow anyone to move from knowledge to action,” says veteran journalist and ‘Financial Beshie ng Bayan’ Salve Duplito. “Let’s face it, most of us get offended when someone tells us we are spending too much, but with Track and Plan, it’s like you telling you! So our emotional human experience gets a big jolt of logic — and that could be transformational in bringing our country’s savings rate higher.”

“We at BPI are excited to unveil Track and Plan, our AI-powered personal finance management tool on the new BPI app,” says Mariana Zobel de Ayala, Consumer Marketing and Platforms Head at BPI. “We are leveraging technology to simplify money management to empower Filipinos to do more and make their lives better every day. This feature essentially scales BPI’s seasoned and personalized financial advice to millions of Filipinos and is the next step forward in BPI’s evolution. Our customers can look forward to more in-depth insights and actionable advice as we continue to develop this feature.”

As AI learns from patterns or features in data, insights from Track and Plan gets better the more you use it. BPI will also be expanding its capabilities in the coming months so users will eventually have the option to turn on automatic monthly investments, schedule their most frequent transactions, and best of all, stay on top of their spending and earnings with a built-in budget tracker. All these will be available exclusively on the new BPI app.

Time to “move app,” don’t you think?

To start getting AI-powered insights, download the new BPI app if you haven’t yet—or update to the latest version. Download it here or scan the QR code below.

Sunsetting of the old BPI app is targeted for September 30, 2023. Download the new app and activate your devices by then!