31st Grand AdClash unlocks new milestones, ends with groundbreaking success

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The 31st Grand AdClash, Polytechnic University of the Philippines’ (PUP-DAPR) most prestigious Integrated Marketing Communications (IMC) case competition, officially marked its victorious end last July at SM City Manila, defying all the challenges of the return to physical implementation with utmost precision.

In collaboration with TechLife, this epic event, entitled “Smarter Ways: Tech Solutions for Everyday Life," was dedicated to pushing the Senior students’ capabilities and exploring new frontiers in delivering brilliant campaigns. This year, the Grand AdClash was able to provide a platform for young talents to showcase their creative and innovative ideas, put their expertise to the test, and represent a new generation of PUP-DAPR pride.



31st Grand AdClash Recap

Four competing teams, consisting of BILIB1D (BAPR 4-1D), AN1NAG (BAPR 4-1N), BRAVADOS (BAPR 4-2D), and AGTRESIBO (4-3D) have stood on the 31st Grand AdClash stage with their heads held high and bravely pitched out their comprehensive IMC campaigns, fueled by over three months of rigorous preparations.

Among the personalities these skillful teams had to impress are some of the industry's seasoned leaders with keen mastery in Advertising and Public Relations: Ms. Patricia Gonzales, IMC Lead at TechLife; Mr. Jimmclaude Gayo, Product Marketing Manager at TechLife; Ms. Margie Flores-Husmalaga, Media Manager at GIGIL; Ms. Shea Iris Samonte, Art Director at Propel Manila; and Mr. John Caparros, Media Relations Lead at PRecious Communications. These esteemed individuals served as the panel of judges, who blazed the competition with their unparalleled wisdom.

Attended on-site by over 300 high-spirited individuals in support of their bets, SM City Manila was filled with a high level of enthusiasm and loud chants as it hosted this year’s clash of brilliance. Meanwhile, the unwavering support for the Grand AdClash extended through social media as well, with the event livestream garnering a whopping 6.6K peak views, 1.4K engagements, and 239 shares.

With all these, the 31st Grand AdClash has shown to have reached new heights of groundbreaking success, providing the department with another remarkable milestone to take pride in.



31st Grand AdClash Hailed Victors

Each team was able to make a positive impression on the panel of judges, but only one among them reigned supreme and advanced to the coveted top spot.

In a blazing showdown of creativity and brilliance, AGTRESIBO emerged as the Grand Champion during the 31st Grand AdClash. With an exceptional display of innovative ideas and cutting-edge strategies, AGTRESIBO captured the hearts of the judges and the audience. Their 360° IMC campaign presented ingenious ideas that focused on driving brand awareness and brand recall, showcasing on-point solutions for TechLife's marketing challenges.

AGTRESIBO also dominated in most categories of the special awards. Their campaign garnered multiple awards, including Best in Social Media Activation, Best in Offline Activations and Events, Best in Print Advertisement Materials, Best in Radio Advertisement, and Best in IMC Campaign. Moreover, one of the team’s members, Mark Jonnie Lapidez, was able to clinch the Best Male Presenter award.

On the other hand, BRAVADOS and BILIB1D have placed 1st and 2nd runner-up respectively, with BRAVADOS bagging home two special awards, such as Best in Television Advertisement and Best in Jingle. Meanwhile, AN1NAG was hailed as the consolation prize awardee during the said competition.



31st Grand AdClash Trusted Allies

Together with the impressive roster of brand sponsors, organizations, and media partners, the success of the 31st Grand AdClash was made possible.

Leading in the lineup are SUNNIES Face and SUNNIES Studios, who are the official Major Brand Sponsors for this year's Grand AdClash. Their generous support boosted the event's pursuit to provide an epic experience for all the individuals involved in the event.

Other esteemed brand sponsors who were behind the triumph of the event include Mister Potato, Everything But Cheese (EBC), Perfumo Scents, Queen Mani, and NutriAsia. Media partners include IKOT.PH, Edge TV Philippines, Wazzup Pilipinas, Manila Bulletin, LionhearTV, SparkUp, Explained PH, Green Giant FM, The Philippine Star, and PressONE.PH also made a big contribution in amplifying and echoing the event for a broader reach.

Different academic organizations within and beyond PUP extended their utmost support as well: Advertising and Public Relations Organization of Students (ADPROS), the PUP College of Accountancy and Finance Student Council (PUP-CAF SC), the Bulacan State University Advertising Guild, Radyo Katipunan 87.9 FM, the PUP College of Communication Student Council (PUP-COC SC), DZMC – Young Communicators’ Guild, and the PUP Journalism Guild, have enthusiastically joined this pursuit. Additionally, partnerships with Mapua Radio Cardinal, The Communicator, Laurel Publication – Bulacan State University Sarmiento Campus, P1NTIG, S1DLAK, and UniDOS.

Culminating brilliance and excellence continues as the Grand AdClash stands ready for another round of clash in the following year. Stay updated about the next edition of the Grand AdClash by following its social media accounts. For inquiries and interest about future collaboration, you may reach out through email at grandadclash.pup.coc.dapr@gmail.com. Until the next clash!

Save the Children, Child rights groups urge solons, public support for positive parenting bill

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Children are held by their mothers during a Save the Children activity. Lei Tapang/Save the Children.

Parents happily reading books together with their children at home. Hanna Adcock/Save the Children.

Dahlia, a 16-year-old student from Parañaque would scream each time her mother burns her arm with mosquito coil for household chores left undone. Whenever she passes by her mother’s stall in the market, she would overhear her mother’s gossiping, calling her “prostitute” for coming home late. She ran away from home when her stepfather strangled her just because her radio was playing loudly. 

In a 2022 Report of the Council for the Welfare of Children (CWC), about 9,000 children suffered from all forms of abuses, including physical and humiliating punishments. Dahlia, and many more children who suffered terribly at the hands of parents or guardians remained unaccounted for. The Philippines is one of the 134 countries that’s bereft of a legislation to curb physical and humiliating punishment against children.

Save the Children Philippines, in partnership with Child Rights Network, Child Fund Philippines, Consuelo Zobel Alger Foundation, and parent and child rights advocates, strongly urge the government, legislators, and all Filipino families to unite behind the Positive Parenting Bill.

Rep. Natasha Co, Chairperson of the House Committee on the Welfare of Children and BHW Party list stressed that Positive Parenting will address the needs of parents on how to shift away from methods that use physical and humiliating punishments in disciplining their children. 

“The State will support Filipino parents in practicing a more effective method of discipline, which is, Positive Parenting,” Rep. Co added.

Rabiya, 38, mother to three children from Zamboanga City said that she used to hit her children each time they make mistakes. She wasn’t aware that what she was doing was hurtful until she attended the Positive Parenting seminar conducted by Save the Children in their area. “I no longer hit them, instead I talk to them now. My children and I have better relationship when we talk about the problem.”

During the presentation, Save the Children Philippines pledged full support to the Positive Parenting in All Settings Act (HBN 8306) and An Act Providing for Non-Violent Discipline of Children and Appropriating Funds (HBN 1269) because these bills recognized that children have rights and these rights must be respected. The bills also emphasized the use of physical and humiliating punishments do more harm than good to children. 

Parents have the responsibility to bring up their children in an environment that encourages positive and healthy development for children. 

Tatay Darino, 45 years old from Bukidnon had difficulty providing for his family, including his two girls. “My guilt over not having enough food, enough money, and enough resources to provide for my children has made me a cruel and unreasonable parent. Save the Children Philippines helped me see the errors of my ways as a parent with the series of seminars I participated in. My children are my life. I learned that my relationship with them is better when I raise them in love.”

Moreover, Save the Children believes that positive and non-violent parenting approaches are much more effective and have optimal advantage of bringing out the best in children. In fact, the findings of a recent global report said that the use of corporal punishment as a discipline method contributes to lower academic achievement and school dropout. This also carries the risk of long-term harm to mental and physical health and future prospects of individuals, families and societies.

“My Nanay thought that beating me up is loving me,” Carlito (not his real name) said during a conversation with Save the Children Philippines. “My Nanay Aileen attended the Positive Parenting seminar and became one of the beneficiaries of Save the Children Philippines’ livelihood project.” Carlito noticed the change in her mother’s 

Latest & Best Collection of Homecoming Dresses in 2023

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Homecoming is an exciting time for high school and college students alike. It's a special occasion that marks the beginning of a new academic year and creates unforgettable memories. Among the many preparations for this event, finding the perfect homecoming dress is undoubtedly one of the most crucial tasks for any young lady. With 2023 already underway, let's explore the latest and best collection of homecoming dresses that are sure to make heads turn and leave a lasting impression.



A-Line Elegance

A-line homecoming dresses continue to dominate the fashion scene in 2023. With their flattering silhouette that cinches at the waist and gently flares out, A-line dresses suit almost all body types. This year, expect to see A-line dresses adorned with intricate beadwork, sequins, and embroidery. From soft pastels to bold jewel tones, these dresses will make any girl feel like a princess on her special night.



Two-Piece Glamour

For those seeking a more contemporary look, two-piece homecoming dresses are an excellent choice. The trend has been gaining popularity in recent years and shows no signs of slowing down in 2023. The combination of a crop top and a stylish skirt allows for mixing and matching colors and fabrics, giving you the freedom to create a unique and personalized ensemble.



Velvet Luxe

Velvet is making a major comeback in 2023, and it's the ideal fabric for a sophisticated homecoming dress. The luxurious texture of velvet exudes elegance and opulence, making it a perfect choice for a formal event like homecoming. From deep jewel tones like emerald green and royal blue to rich burgundy and classic black, velvet dresses will make you feel like a true Hollywood starlet.



Sparkling Sequins

For those who want to shine like a star on the dance floor, sequined homecoming dresses are the way to go. From fully sequined dresses to subtle accents, sequins add a touch of glamour and glitz to any outfit. Choose from metallic tones like silver and gold or go for something bold with multicolored sequins. Pair with pearl necklace and earrings and pointed heels to enhance the look. Either way, you're guaranteed to be the center of attention.



Off-Shoulder Allure

Off-shoulder dresses have a way of effortlessly combining sophistication with a hint of playfulness. They beautifully showcase the collarbones and shoulders, adding a touch of allure to your overall look. Whether you opt for a sleek and form-fitting off-shoulder dress or a flowy and romantic design, this style is sure to captivate hearts.



Floral Flourish

Floral patterns are a timeless choice that never goes out of style. In 2023, expect to see an array of homecoming dresses adorned with delicate floral prints. Whether it's dainty blooms or bold, oversized patterns, floral dresses bring a touch of femininity and grace to the occasion.



Short and Sweet

Short homecoming dresses are ideal for those who want to showcase their legs and dance the night away with ease. This year, you can find a wide variety of styles, from classic cocktail dresses to trendy mini-dresses with ruffled hems. Short and sweet, these dresses are perfect for creating a youthful and lively vibe.



High-Low Hemlines

High-low hemlines offer the best of both worlds – the glamour of a long dress with the ease of movement of a shorter one. The asymmetrical hemline creates a striking visual effect, elongating the legs while showcasing your shoes. Look for dresses with intricate detailing along the hem for an added touch of drama.



Vintage Charm

Vintage-inspired homecoming dresses are perfect for those who love the elegance of a bygone era. From the 1920s flapper style to the 1950s swing dresses, vintage designs add a unique charm to your ensemble. Look for dresses with lace, tulle, or chiffon detailing to achieve a truly timeless and enchanting look.



Conclusion

In conclusion, the homecoming dresses of 2023 offer a diverse array of styles, fabrics, and embellishments to suit every taste and personality. Whether you prefer the classic elegance of A-line dresses or the modern flair of two-piece ensembles, you're sure to find the perfect dress to make your homecoming night unforgettable. So, start exploring the latest collections, and get ready to dazzle and shine on this special occasion.