Asian Video Industry is Set for Greater Growth as Opportunities Abound Beyond Traditional TV

Wazzup Pilipinas!?




From mobile to streaming, CTV to FAST and gaming to e-commerce, diversification is the key to success in the expansive region.

Singapore, June 27, 2023 - (ACN Newswire) - The Asia Video Summit marked a successful return to Hong Kong, with almost 300 delegates attending the conference in person and virtually.

Hosted by the Asia Video Industry Association (AVIA), the Summit conversations centred around the key themes of "The Making of Korea and the Model for Who's Next?", "Video at the Crossroads", "Technology Taking Over", "The State of Video 2023" and "The Advance of Advertising", with a special opening session to set the stage, led by Henry Tan, Special Advisor, Astro, & Chairman, Astro Awani and Vivek Couto, Executive Director, Media Partners Asia with Louis Boswell, CEO, AVIA.

While recognising there are many important and challenging issues evolving in the industry, the mood was upbeat across the two-day summit. The conversation with Couto and Tan touched upon much of this and while recognising the importance of advertising on premium video which was growing, Tan also added that there was no better business than long term subscription, even if for now the mantra of streaming companies was to give the consumer full flexibility.

Discussing how Korea had generated such success in "How The Wave Was Launched", Peter Choe, CEO, Blintn said that the Korean "export mindset" had been a key factor while Hyun Park, Producer and Advisor, Studio Dragon, said that Korean writers were very good at changing their style of storytelling to capture the market. However, the most important was to understand what the consumer wants, and that's what Korea has become so good at, added Jeeyoung Lee, GM, Korea, Warner Bros. Discovery.

This focus on content continued with local experts on Chinese and Thai entertainment. In both markets, a good ecosystem of support and incentives was welcomed to nurture local talent. Cooperation within the region could possibly push growth across Asian markets, said Desmond Chan, Deputy GM, Legal and International Operations, TVB. There was particular optimism around the prospects for Thai content, and while recognizing this, Prof. Pirongrong Ramasoota, Commissioner, The National Broadcasting and Telecommunications Commission, Thailand, stressed the importance of "light-touch governance" to allow "industry players to be more creative and innovative with their content."

The topic of monetization was also widely debated over the two days of the Summit. Gaming and e-commerce were seen as additional touchpoints and opportunities for cross-pollination with video to grow the consumer base. Ivy Wong, CEO, VS Media, shared that one-click purchase and seamless integration was what made e-commerce so successful in China, compared to other regions where consumers will have to go through several clicks to make the purchase. For William Wong, Head of Solutions Engineering, HK, Akamai Technologies, the key takeaway was not to focus on a single platform, but to diversify to capture different markets.

With the shift from linear to digital advertising, the time for CTV (Connected TV) could be upon us as "CTV is here to stay and will continue to grow. Dollars follow eyeballs. . . premium content with quality will earn more credible trust for our brands," opined Douglas Choy, GM of Inventory Development, The Trade Desk. Gavin Buxton, MD Asia, Magnite, added that collaboration was key in terms of cross measurement to take CTV onwards, with audience and ad experience being the key driver behind that.

Louis Boswell, CEO, AVIA, presented highlights from a recent commissioned research[1] that measured the impact of advertising in a premium OTT environment versus mass streaming video environments (UGC / video sharing services) including (1) consumers felt that premium OTT was higher quality (58% OTT vs 36% mass) and commanded higher attention than mass streaming video environments (49% OTT vs 35% mass); and (2) both product recall (10% uplift) and brand recall (12% uplift) were significantly higher for the same ads when shown in a premium environment.

Closing off the Summit with a positive outlook, Alexandre Muller, MD APAC, TV5MONDE, said that Asia was where there were growth and opportunities for the video industry. "There are definitely challenges but people are excited because we are looking for solutions," said Roger Tong, CEO, AsiaSat. "The bright spot is the diversity that we are seeing. . . There is so much diversity that it allows us to be more creative and if we maintain our creativity in solving the problems, then we will be able to perform better," concluded Tong.

The Asia Video Summit is proudly supported by Lead Sponsor Create Hong Kong of the Government of the Hong Kong Special Administrative Region, Gold Sponsors BytePlus, InvestHK, INVIDI, Irdeto, Warner Brother Discovery and Silver Sponsors AsiaSat, Broadpeak, Endeavor Streaming, FashionTV, France24, Lightning, Magnite, MEASAT, Nagra, Paramount, Publica.


About the Asia Video Industry Association

The Asia Video Industry Association (AVIA) is the trade association for the video industry and ecosystem in Asia Pacific. It serves to make the video industry stronger and healthier through promoting the common interests of its members. AVIA is the interlocutor for the industry with governments across the region, leads the fight against video piracy through its Coalition Against Piracy (CAP) and provides insight into the video industry through reports and conferences aimed to support a vibrant video industry.

How To Maintain The Potency Of E-Juice In Summer?

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As summer approaches, e-juices owners may start worrying about the effects that warmer temperatures can cause on their stored batches of diy ejuice kit. High temperatures can break down many of an e-liquid's components—including flavors and nicotine potency— making it taste different or become less potent than when originally purchased. But fear not! You can keep your e-juice flavorful and powerful all summer with a few simple tips. In this blog post, we guide you through 6 essential steps for maintaining the strength and flavor of your liquid during the hot months ahead.


6 Ways To Maintain The Potency Of E-Juice In Summer


1. Store It In A Cool, Dark Place Away From Direct Sunlight

To keep e-juice fresh and potent during the hotter months, it's crucial to store it correctly. One of the most important things to remember is always to keep it away from direct sunlight. Sunlight can affect the flavor and potency of e-juice and make it less enjoyable to vape.

Instead, store it in a cool, dark place like a pantry, cupboard, or drawer. Keeping it away from heat sources, such as ovens or stovetops, can also help maintain its taste and quality. Following these simple steps ensures that your e-juice stays fresh longer and delivers an enjoyable vaping experience.



2. Keep It Away From High Temperatures And Humidity

If you want to keep your e-juice in top condition over the summer months, one simple tip to remember is to store it away from high temperatures and humidity. While it can be tempting to keep your e-juice in the sun or near a heat source, exposure to these elements can quickly cause your e-juice to lose potency and spoil, leading to a less enjoyable vaping experience.

Avoiding these conditions and storing your e-juice in a cool and dry place can help ensure that it retains its potency and flavor and stays fresh for as long as possible. So whether you're a casual vaper or a serious enthusiast, keeping your e-juice out of the heat this summer is a simple yet essential step for the best vaping experience.


3. Seal The Bottles Tightly To Prevent Exposure To Air

As the heat of summer settles in, it’s important to take extra precautions to protect your e-juice. One of the most important ways to do this is by sealing the bottles tightly to prevent exposure to air.

E-juice is notorious for being sensitive to external factors like heat and air, which can reduce its potency over time. Sealing the bottles tightly can help maintain their freshness and flavor, making your vaping experience even more enjoyable.

When you’re done using your e-juice for the day, cap the bottle tightly and store it away from excessive heat to keep it in optimal condition. By taking simple steps like these, you can enjoy your e-juice all summer long without any decrease in potency.


4. Use Amber-Colored Glass Bottles

When it comes to vaping, a key factor in enjoying your experience is maintaining the potency of your e-juice. During the summer months, the heat can negatively impact the quality of your e-juice and potentially diminish its flavor.

That's where using amber-colored glass bottles comes into play. These bottles offer a simple solution to protect your e-juice from the harmful UV rays that can break down the ingredients. Amber glass effectively blocks out light and provides an extra layer of insulation. By storing your e-juice in an amber-colored glass bottle, you can ensure its potency throughout summer.


5. Consider Refrigerating It For Longer Shelf Life

As the heat of summer sets in, it's important to be aware of its impact on your e-juice. High temperatures can cause your e-juice to lose potency, creating an unpleasant vaping experience. One way to help maintain the quality of your e-juice is to refrigerate it.

Storing your e-juice in the fridge can help to extend its shelf life and prevent loss of flavor. Keep your e-juice in an airtight container and avoid exposure to sunlight and high temperatures. By taking these simple steps, you can ensure that you have a refreshing and enjoyable vaping experience all summer long.


6. Avoid Leaving It In Your Car Or Other Hot Environments

E-juice is a popular substance used in electronic cigarettes. However, did you know e-juice can lose its potency in hot environments? In the summer months, keeping your e-juice in a cool and dry place is important to avoid any unnecessary degradation.

One common mistake is to leave e-juice in a hot car which can cause the flavors to fade and turn stale. Additionally, direct sunlight can also damage the ingredients and reduce potency. It's best to be cautious and store e-juice in a cool room or dark container to maintain freshness. By taking these simple steps, you can ensure that your e-juice stays at its best and provides a satisfying vaping experience.


Why Is It Crucial To Maintain The Potency Of Your E-Juice In The Summer?

During the summer months, keeping your e-juice at peak potency is essential. As temperatures soar, the consistency and flavor profile of your e-liquid can be compromised if it is not stored properly.

E-juice comprises a delicate balance of ingredients, including vegetable glycerin and propylene glycol, which can begin to separate or oxidize when exposed to heat. This can impact the flavor and overall vaping experience.

To maintain the potency of your e-juice in the summer, store it in a cool, dark place and avoid leaving it in direct sunlight or high temperatures. By taking these precautions, you can ensure a consistently enjoyable vaping experience throughout the summer months.

 



Bottom Line

To protect your e-juice from the effects of heat and ensure that the liquid's flavor and quality remain intact, you can take a few simple steps. First, keep it out of direct sunlight whenever possible. Secondly, store it in a cool, dark place with good ventilation. Thirdly, if you’re carrying your e-liquid outdoors, keep it insulated or wrapped in thermally protective material. And finally, don’t leave it unattended in the car on hot days. Combining all these safeguards will ensure your e-juice maintains its potency throughout summer’s hottest months and beyond.

Spanish LGTBI+ animation shorts at Instituto Cervantes

Wazzup Pilipinas!?




DURING the month of July, Instituto Cervantes’ Vimeo channel will host the short-film series Zinegoak, featuring eight animation LGTBI+ stories by various Basque filmmakers. This film cycle presents personal stories, reflections, and testimonies that deal with gender identity, homosexual love and transsexuality, focusing on an underrepresented genre in cinema.

The series will kick off on July 5 & 6, with the screening of the 8-minute animation film Azaletik azalera, released in 2021 by Mel Arranz. A multi-awarded short film, the work manages to materialize bodily intimacy, through detailed shots of the touching of skins, something hardly representable in real image cinema. The short film will be available for 48 hours through this link: https://vimeo.com/824067226. The film series will continue on July 8 & 9, with La mesa (Adrian García Gomez, 2019), a short film that challenges the representation of men, love and masculinity, which can be accessed at https://vimeo.com/827926201.

The second week of the cycle will feature Beti bezperako koplak (2016), another short film directed by various filmmakers that denounces male violence and abuse against women. Available for viewing on July 12 & 13 through https://vimeo.com/824069808. On July 15 & 16 directors Paco Ramirez and Tanya O’Carroll will present their short film Thara (2018). The documentary, which depicts the life and difficulties of a Honduran transsexual woman, can be watched at https://vimeo.com/830183775.

In the third week, on July 19 & 20, the animated documentary Dejarse crecer el cuerpo (2022) by Andrea Gudiño will be presented. It consists of six real testimonies of people with different, non binary gender identities and is an interesting approach to the different ways of conceiving identity and the relationship with one’s own body and love. It can be viewed at https://vimeo.com/827934522. Following this film is Ezohikoak (2022, Alejandra Bueno) a film about the roles of women in Basque culture, which on July 22 & 23 will be shown at https://vimeo.com/824069976.

On the last week of the film cycle, on July 26-27, catch Garelako (2015, Usue Egia), which is a call for freedom to all to define themselves and feel as each and everyone wants. It will be accessible at https://vimeo.com/828266180. Lastly, the animated documentary Makun (2015, Emilio Martí), which depicts the harsh reality of detention centers for foreigners who left their countries to be themselves, will conclude the film cycle on July 29-30, and will be available at https://vimeo.com/827930587.

The movies, presented by Instituto Cervantes in collaboration with Zinegoak Film festival, will be in Spanish or Basque with English subtitles. Admission is free. For further information and updates on this film series, please check out Instituto Cervantes’ Facebook site (www.facebook.com/InstitutoCervantesManila) or the event page: https://www.facebook.com/events/222136474040685

For further information about the cultural program of Instituto Cervantes please visit Instituto Cervantes’ website (http://manila.cervantes.es), or Instituto Cervantes Facebook page www.facebook.com/InstitutoCervantesManila.