Wazzup Pilipinas!?
AI is part of our daily lives. Businesses use AI as it provides faster and more efficient services, but how does it affect our lives? Read on to find out!
AI Technology and Reasons Why People Use It Explained
AI technology refers to any program that overwrites itself. Almost everything we use on the internet, even casinos like vulkanvegas.сom, uses artificial intelligence. There are many reasons why people use it—and by people, we mean the operators of the software program. We will discuss these reasons to fully understand why AI is a necessity and not just a fad.
Fast and Efficient
Computers are fast and efficient; there is no doubt about that. Artificial intelligence, with its capacity to think and overwrite itself, can make faster decisions.
If you use YouTube, you must know by now that there is no human being who decides what should be on your feed. The same goes for Facebook or TikTok. It is the AI that thinks about what is appropriate for you to view or what channels and videos you may be interested in.
Its speed, compared to humans, is unmatched, and it can process things so quickly. If you use a human to process things manually, they will take so much time and effort, which would be highly inefficient.
In addition to speed and efficiency, AI is also highly accurate. It is why many companies that use statistical models now rely on the technology to solve statistical problems. Surely, there is still a human element to how these machines work, but then their roles are pretty much relegated to managing big data and programming the AI.
Analysis of Data
Many people use AI to analyze data, and they want it to analyze data so quickly that they can make decisions at a fast speed. Artificial intelligence can analyze tonnes of information and uncover patterns in mere seconds. From here, the technology decides what to do.
Going back to the YouTube example, the AI processes what you typed on the YouTube search box and then presents videos to you later on — videos related to what you searched for.
This technology also takes into account other things you do online. It is why ads follow you no matter where you go. Many websites use what we call a pixel or a tag. These are codes inside a website that fire instructions to the AI about what you do.
Let us say you visited an online store, and that online store has a Facebook Pixel. That pixel knows that you visited that online store. That pixel also knows that you have a Facebook account. The following morning, you log in to your FB account and see an ad for that specific store. How did that store “follow” you to your website?
The store’s pixel notified Facebook’s AI that you visited the website. It knows that you have a Facebook account. Since you visited that website, Facebook naturally “thinks” that you are interested in the product.
If it so happens that the website has an ongoing ad with Facebook, FB Artificial intelligence knows that you visited that website. As such, it would show you the ad for that company. As you can see, the AI analyzed a pattern of your behavior so efficiently and also acted on it.
Business Reasons
People use AI for business reasons. Here are some common examples:
● Targeting Efforts – retailers use it to tailor their targeting efforts in relation to their marketing campaigns.
● Research – you can use AI programs to search for almost anything. For example, there are machines that scrape data from all Shopify stores. This will show you data about which products sell the most.
● SEO – Artificial intelligence machines can also analyze what drives traffic to websites. As a blogger or website owner, you can use them to tell you how to improve your search engine optimization efforts.
In a broad overview, here are some more reasons why businesses use AI:
● Efficiency in productivity;
● Speed and accuracy of conducting business;
● Expansion and scaling of a business;
● Improved monitoring of stats.
Businesses also use this technology to gain a competitive advantage. Today, some machines can draw, write, rewrite, and even create storylines and scripts for YouTubers.
AI can also help customers in so many ways. Today, it is not uncommon for customers to speak with chatbots. These chatbots use AI programs to operate. While they do not really speak the way humans do, they can navigate the knowledge base of a company and offer a particular solution to a customer.
If Artificial intelligence cannot find an answer to the customer’s inquiries, only then will this technology transfer the customer to a real human being for customer support.
Artificial Intelligence is getting better and better as days go by. Even car manufacturers now use to develop self-driving cars.
It takes a village and a lot of effort to build technology like this. Although people say that AI is dangerous, we are confident that folks who develop these systems know what they are doing. It was created by the smartest minds for all of us to make our lives easier and some processes more optimized.
Ross is known as the Pambansang Blogger ng Pilipinas - An Information and Communication Technology (ICT) Professional by profession and a Social Media Evangelist by heart.
