31st Grand AdClash partners with TechLife: Redefining lifestyle through ‘Smarter Ways’

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The Grand AdClash, an esteemed culminating competition organized by the Polytechnic University of the Philippines - Department of Advertising and Public Relations (PUP-DAPR), is gearing up for its highly anticipated 31st edition. After years of virtual activities, the event is making a triumphant return with a physical implementation on July 19, 2023, at SM Manila. Dubbed "Smarter Ways: Tech Solutions for Everyday Life," the 31st Grand AdClash aims to revolutionize the lifestyle through user-friendly home technology. In collaboration with TechLife, the event promises an exciting convergence of creativity, brilliance, and innovation.

 

The Ultimate Challenge

Senior students from PUP Bachelor in Advertising and Public Relations (BAPR) are at the forefront of the Grand AdClash. With their creative and strategic prowess, they will develop comprehensive integrated marketing communications (IMC) campaigns for TechLife. This year’s challenge will test their ability to address the brand’s real-time obstacles, centering on brand awareness, brand recall, and intense market competition. Four teams, fueled by their four-year residency in the program, have undergone rigorous groundworks in preparation for the approaching clash of brilliance.

 

Conquering the Missions

To claim the victory, the competing teams must excel in various missions. One of their key missions is to create a 360° IMC campaign that shall augment TechLife's overall awareness and product portfolio among the target audience. Moreover, the mission also necessitates the development of innovative strategies that would drive awareness, consideration, and conversion, while seamlessly integrating call-to-action (CTA) across the brand's social media and e-commerce channels. By executing these missions with precision, the teams will gain a competitive edge and increase their chances of reigning in this year's clash of brilliance.

 

Allies in Advancement

The 31st Grand AdClash has garnered support from an impressive lineup of sponsors and partners. SUNNIES Studios and SUNNIES Face headline as major brand sponsors, alongside esteemed names, such as Mister Potato, Everything But Cheese (EBC), Perfumo Scents, The Brewed Buddies, and NutriAsia. Media partners including IKOT.PH, Edge TV Philippines, Wazzup Pilipinas, Manila Bulletin, LionhearTV, SparkUp, Explained PH, Green Giant FM, The Philippine Star, and PressONE.PH are also in support by amplifying the event's reach.

Collaboration extends beyond sponsors and media partners. Academic and interest organizations within and beyond PUP, such as the Advertising and Public Relations Organization of Students (ADPROS), the PUP College of Accountancy and Finance Student Council (PUP-CAF SC), Bulacan State University Advertising Guild, Radyo Katipunan 87.9 FM, PUP College of Communication Student Council (PUP-COC SC), DZMC - Young Communicators’ Guild, and PUP Journalism Guild, have enthusiastically joined this pursuit. Additionally, partnerships with Mapua Radio Cardinal, The Communicator, Laurel Publication - Bulacan State University Sarmiento Campus, P1NTIG, S1DLAK, and UniDOS are present in this grand endeavor by further enhancing the event's impact.

To keep in track with the latest happenings, follow Grand AdClash on social media.

#ADaptBeyondLimits #31stGrandAdClash

SSS, Burgos LGU inks MOA for the creation of “SSS E-Center sa Barangay”

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The Social Security System (SSS) and the local government unit (LGU) here inked a Memorandum of Agreement (MOA) for the creation of SSS E-Centers in its 14 Barangays.

SSS Alaminos Branch Head Arch. Jose Alvin M. Altre expressed his gratitude to Burgos LGU for supporting the “SSS E-Center sa Barangay” Program.


“Most SSS transactions are already available online. However, we know that a large percentage of our population is having difficulty using digital platforms and are forced to visit the SSS branch office or engage with fixers. With the E-Center sa Barangay Program, we can bring SSS services closer to the Barangay level. They can go straight to the barangay hall since IT resources are readily available for them to access various SSS digital platforms,” Altre said.


As the father of Burgos LGU, Mayor Jesster Allan B. Valenzuela is delighted with the benefits his constituents will receive from the program.


“It is a big help to our citizens, especially those who reside from far places. They usually travel to SSS Alaminos just to inquire or ask for help from the branch personnel since they do not know how to file their claims online. With this program, I believe it will be more convenient and faster to complete their transaction with the help of our focal point person who SSS will train on the various SSS online transactions,” Valenzuela said.


Under the MOA, the SSS shall conduct orientations, training, and hands-on tutorials to the assigned LGU personnel and concerned barangays to man and supervise the operations of the E-Centers. SSS shall likewise provide timely and relevant feedback or updates on referrals and queries from representatives of partner offices.


On the other hand, the participating LGU and barangays are expected to create an E-Center within their Barangays with necessary IT logistics manned by competent personnel.

SSS online services available at the E-Centers are the application for Social Security (SS) Number; registration to the My.SSS Portal thru the SSS Website; access to member’s membership records; update contact details; enroll disbursement account through members’ Disbursement Account Enrollment Module (DAEM); apply for salary loan and ConsoLoan, if with past due short-term member loans. Further, filing of various benefit claims such as sickness and maternity benefits for self-employed and voluntary members; and filing of retirement, funeral, disability, and death claims are also available thru the members’ My.SSS account.

PARKonversations Live! "Pag-aaruga sa Luma: Safeguarding Our Built Heritage”

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Calling all architects, heritage workers, students, educators, and anyone interested! We invite everyone to attend the FREE seminar on Built Heritage Conservation, in celebration of the 452nd founding anniversary of Manila.

This PARKonversations Live! session titled "Pag-aaruga sa Luma: Safeguarding Our Built Heritage” will be held at Paco Park on 27 June 2023 (Tuesday), 2:30 p.m. Our guest speaker is Mr. Jeffrey “Foom” D. Cobilla, a conservation architect. He has been with Escuela Taller for 13 years where he helped manage its projects and activities such as the conservation of Malate Church, San Pablo Cathedral, Maintenance of Fort Santiago Front Wall, Paco Park, and skills development and short course programs, to name a few. He earned his Bachelor of Science degree in Architecture at the University of the Philippines in Diliman and is currently pursuing his Master’s degree in Architecture at the same institution, specializing in the conservation of architectural heritage.

Join us as we learn how we can actively safeguard and promote the nation's cultural heritage! See you in Paco Park!

*Participants who will join the seminar and answer the evaluation form will receive a certificate.