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Thursday, April 27, 2023

Less-known Places in the Philippines to Travel


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The Philippines is a stunning archipelago consisting of over 7,000 islands, offering visitors a plethora of breathtaking landscapes and immersive cultural experiences. While well-known destinations such as Boracay and Palawan continue to draw crowds, there are also many less-known places in the Philippines that offer unique adventures and unforgettable experiences.

From hidden waterfalls and secluded beaches to vibrant festivals and traditional villages, the Philippines has something to offer every type of traveler. For those seeking to escape the crowds and discover the country's hidden gems, this article will highlight some of the best less-known places to visit in the Philippines, providing tips on how to make the most of your adventure and capture amazing photos along the way.


 
BonBon Beach

Bonbon Beach, located in the province of Romblon, is one of the Philippines' hidden gems. With its crystal-clear waters and powdery white sand, it offers a serene and picturesque escape for those looking for a peaceful beach experience. Unlike some of the more popular beaches in the Philippines, Bonbon Beach remains relatively untouched and unspoiled by tourism.

Aside from lounging on the beach and taking a dip in the clear waters, visitors can also explore the nearby islands, which offer stunning views of the ocean and the surrounding landscape. Additionally, snorkeling and diving are popular activities for those looking to discover the rich marine life in the area.

To reach Bonbon Beach, visitors must first travel to Tablas Island, which can be accessed by air or ferry. From there, it is a short boat ride to the beach, which is nestled on the western side of the island. Although it may require a bit more effort to reach compared to some of the more popular beaches, Bonbon Beach's serene beauty and peaceful atmosphere make it well worth the trip for those seeking an escape from busy tourist destinations.

 
The Codcod Rice Terraces

The Codcod Rice Terraces in the province of Iloilo is a must-visit destination for travelers who appreciate natural beauty and breathtaking landscapes. These terraces are a series of stepped rice paddies carved into the hillsides, creating a stunning mosaic of vibrant green fields. The terraces are not only a testament to the ingenuity and hard work of the local farmers but also provide a glimpse into the traditional agricultural practices of the region.

To reach the Codcod Rice Terraces, visitors can take a bus or van from Iloilo City to the town of San Joaquin, which is approximately 50 kilometers away. From there, it is a short trek to the terraces, where visitors can marvel at the stunning vistas and learn about the traditional farming practices of the area.

Aside from its natural beauty, the Codcod Rice Terraces also offer a glimpse into the cultural heritage of the region. The terraces have been designated as a National Cultural Treasure by the Philippine government, highlighting their significance not only as a natural wonder but also as a cultural landmark. A visit to the Codcod Rice Terraces is a unique and enriching experience for travelers looking to connect with the natural beauty and cultural heritage of the Philippines.

 
Bulusan Volcano Natural Park

Bulusan Volcano Natural Park, located in the province of Sorsogon, is an ideal destination for adventure-seeking travelers in the Philippines. The park is home to the majestic Bulusan Volcano, an active stratovolcano that offers a challenging climb for experienced hikers. The hike to the summit of the volcano takes around four hours and offers stunning views of the surrounding landscape.

Aside from hiking, visitors can also explore the park's lush forests and natural springs, which provide opportunities for swimming and picnicking. The park is also home to a diverse array of flora and fauna, making it a popular destination for nature lovers.

To reach Bulusan Volcano Natural Park, visitors can take a bus or van from Legazpi City, which is approximately 70 kilometers away. From there, it is a short ride to the park entrance, where visitors can register and obtain a guide for the hike up the volcano. With its stunning natural beauty and challenging terrain, a visit to Bulusan Volcano Natural Park is a thrilling adventure for travelers seeking an active and unforgettable experience in the Philippines.

 
Callao Cave

Callao Cave, located in the province of Cagayan in the northern part of the Philippines, is a must-visit destination for travelers seeking natural beauty and adventure. The cave is known for its impressive rock formations and underground rivers, which make for a stunning and unforgettable sight.

Visitors to Callao Cave can explore its seven chambers, each of which offers a unique and breathtaking view. One of the most impressive features of the cave is its natural skylight, which illuminates the interior and creates a magical atmosphere. The cave is also home to a colony of bats, which add to its mysterious and enchanting ambiance.

To reach Callao Cave, visitors can take a bus or van from Tuguegarao City, which is approximately 24 kilometers away. From there, it is a short ride to the cave entrance, where visitors can hire a guide and begin their exploration of this natural wonder. With its stunning rock formations and otherworldly atmosphere, Callao Cave is a true gem of the Philippines and a must-visit destination for adventurous travelers.




Wednesday, April 26, 2023

GO VIRAL: A key to success for promoting brands


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Students from Rizal Technological University organize the "GO VIRAL: A key to success for promoting brands" event, which will enable everyone to keep up with business trends. Any successful marketing strategy must have a solid marketing plan. Producing high-quality videos will simply help marketers to use videos in their marketing strategies, so keeping up with the new trend runs the risk of falling behind and being obsolete. Using videos to advertise and market your goods or services can boost interaction on your social media and digital platforms to inform your audience, and reach them through a new medium. So, if you want to reach and engage today's consumers, you must incorporate online video marketing into your plans.


The "Go Viral" team will organize an event on May 4, 2023, at 500 Shaw in Mandaluyong City using video marketing. The event will cover how to stay on trend, how to use video marketing to its fullest potential to promote brands, as well as how to make your video stand out. To make it feasible, the Go Viral team invites four experts that are knowledgeable and employ video marketing in their companies. They will impart their knowledge and offer advice and recommendations on how to connect with and attract potential customers.


The first speaker is Ms. Kaye Labay, a Petroleum Engineer, Digital Marketing Agency Owner, the Chief Social Media Officer and Co-founder of AltSwitch, and Social Media Manager of the Artepreneurs Dubai. She's the Co-founder of Blockchain-based Startup | Helping crypto projects fuel their online presence with result-driven digital marketing strategies to attract more investors. Ms labay will be discussing the Top Video Marketing Trends to Watch in 2023.


Second, Ms. Cyrille Garcia Graduated as Magna Cum Laude, Leadership and Service Awardee in Asia Technological School of Science and Arts with a Bachelor's degree in Tourism and Travel Services Management. She's a Social Media Badass, Digital Marketing Expert, Entrepreneur, a Business Coach, and Founder of Scale with CY. Ms. Garcia will discuss The Benefit of Video Marketing for your Business.


The third speaker, Mr. Jerry Yao is a Certified Professional Marketer-Asia Pacific (CPM-Asia) recognized by Marketing Institute of Singapore, Certified Professional Marketer-Philippines (CPM-P), and Certified Professional Marketing Educator (CPME) both recognized by the Philippine Marketing Association. He is the Chief Executive Officer (CEO) of Jericat Marketing, The Philippine Marketing Sensei, a Director for Regional membership Philippine Marketing Association, a Certified Professional Marketer-Asia Pacific, a Certified Professional Marketer-Philippines, a Certified Professional Marketing Educator, a Go Negosyo Mentor and CEO of Jericat Marketing, a Motivational Speaker and Philanthropist. Mr. Yao will be discussing the Content Marketing.


The fourth speaker, Mr. Ebrahim Fajardo is a video editor, motion graphic designer, video producer, and YouTube manager for brand owners and entrepreneurs. He's the Founder and Director at EB Video Creatives, with 6.4K followers on FB.

FDCP confers Annual and Lifetime Achievement Awards at “Parangal ng Sining”


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In recognition of the outstanding contribution of local artists, filmmakers, and institutions to Philippine cinema and the cultural identity of Filipinos, the Film Development Council of the Philippines (FDCP) held the first-ever annual awards event “Parangal ng Sining” on April 23 at Seda Hotel, Quezon City.

Through “Parangal ng Sining” (Honor of the Arts), the FDCP aims to give honor and respect to Filipino creatives and stakeholders for championing the Philippine film industry and gaining widespread acclaim for their respective works.

Filipina actress Dolly De Leon received critical acclaim for her breakthrough performance in the Cannes Film Festival’s Palme D’Or winner “Triangle of Sadness” and became the first Filipina actress to receive nominations from the Golden Globe Awards and the British Academy of Film and Television Awards (BAFTA). For her significant contribution to world cinema and invaluable representation of the Filipino identity, De Leon was given the Gawad Lente: Annual Achievement Award by the FDCP for this year’s Parangal ng Sining.









Another recipient of the Annual Achievement Award is veteran actor Soliman Cruz, whose extensive filmography in the Philippine entertainment industry made him one of the most prolific and respected actors in the country. His lead role in the Romanian film “To The North” premiered at the prestigious Venice Film Festival, where it received standing ovations from the audience and won the Premio Bisato D’Oro 2022.

Filmmaker Martika Escobar is the first Filipino director to be awarded with the Special Jury Prize for Innovative Spirit at the 2022 Sundance Film Festival for her debut feature-length film “Leonor Will Never Die.” The FDCP honored her with the Annual Achievement Award for her experimental and world-class storytelling, as well as her homage for Philippine cinema in the aforementioned film.

Moreover, the FDCP honored those who have dedicated their lives to the growth and development of Philippine cinema with Gawad Lente: Lifetime Achievement Award, given to Ms. Vilma Santos, Mr. Nick Deocampo, Ms. Lily Yu Monteverde, and Cinemalaya.

Vilma Santos-Recto, widely known as the Star For All Seasons, has made significant contributions to the local entertainment industry with her numerous and often memorable roles in Filipino films and television shows. For the longevity of her career as a distinguished actress and the lasting impact of her roles on Filipino audiences, she was given the Lifetime Achievement Award by the FDCP.

The FDCP also honored Lily Yu Monteverde, represented by her daughter and Regal Entertainment’s Vice President Roselle Monteverde at the ceremony, with the Lifetime Achievement Award for fostering the growth of Philippine mainstream cinema and producing well-loved Filipino blockbuster films such as the “Shake, Rattle, and Roll” movie franchise. Widely known as Mother Lily, she has continuously given opportunities for homegrown talents to thrive in the entertainment industry and contribute to the legacy of Philippine cinema.

Film historian Nick Deocampo is an advocate for preserving and restoring Filipino films, and his substantial research on Philippine cinema emphasized the importance of remembering our cinematic history. The FDCP has chosen him as a recipient of the Lifetime Achievement Award for his scholarly study of Filipino films to raise awareness and appreciation of our cinematic past for future generations of Filipinos. He was represented by his nephew Teddy Tan, Jr. at the awarding ceremony.

Lastly, the Cinemalaya Foundation was presented with the Lifetime Achievement Award for championing Filipino independent filmmakers and providing them with a significant platform to showcase their films at the Cinemalaya Philippine Independent Film Festival.

Cinemalaya continues to foster Filipino filmmakers’ artistry and proves that local independent films can reach diverse audiences without compromising their creative freedom and distinct Filipino identity.

Hosted by TV personality Robi Domingo and graced with performances from notable Filipino singers Jason Dy, Ana Feleo, Roselle Nava, and musical group 92AD, “Parangal ng Sining” is an initiative of the FDCP to gather Filipino artists and stakeholders for the celebration of Philippine cinema. It aims to recognize the meaningful role of cinema in preserving and fostering Filipinos’ collective identity and cultural heritage.

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