CleverTap launches Scribe, an OpenAI integrated content creation assistant

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Scribe helps brands generate hyper-personalized, emotionally resonant messaging

CleverTap, the World's #1 retention cloud, today announced the integration of OpenAI with the CleverTap platform and launched its AI-generated content creator Scribe. The AI content feature can generate campaign creatives, analyze emotions, and rewrite them keeping in mind a specific emotion that resonates with the brands' users. The feature will be rolled out to customers in April.

Scribe can interpret the emotion of messages and suggest the best alternative that users are more likely to engage with. Growth marketers can now auto-generate emotionally relevant copies and expedite content development by using just a few keywords on Scribe. The technology enables brands to automatically determine the tone of their messages. Marketers can leverage user engagement data based on emotion analysis to develop hyper-personalized content that is consistent with the brand, and also resonates with the user. Scribe is currently available to CleverTap Enterprise Customers on an invite basis.

Based on studies showing how much more value an emotionally connected customer adds, CleverTap has identified five fundamental emotions in MarTech. Namely, fear of missing out (FOMO), anticipation, trust, joy, and surprise - that are integral parameters in the digital world. Scribe has the capacity to produce and analyze content taking these factors into account. For digital-native businesses aiming to boost conversions with the aim of emotionally intelligent content, this will be a game-changer - driving increased visits, swipes, and spending.

Although marketers can personalize the way their customers connect with a brand, they will be able to go a step further with Scribe and customize the emotion of the messages marketers send out. Consider the following two examples of messages that have the same meaning but vastly different emotion scores - ultimately appealing to different audiences.

1. 50% off on shoes! Offer ends tonight!
https://www.acnnewswire.com/docs/Multimedia/20230417.CleverTap1.jpg

2. Hurray! You have won 50% off on shoes. Coupon is valid today.
https://www.acnnewswire.com/docs/Multimedia/20230417.CleverTap2.jpg

"Studies show that marketers only have 2 seconds to capture users' attention in the digital realm. This gives marketers a very brief window to engage their users by tapping into the right emotions and AI enables brands to build these customized campaigns. These advancements in AI will open up the next frontier for marketers and bring back the 'tech' in MarTech." said Jacob Joseph, Vice President Data Science, CleverTap, "We're excited to launch Scribe - our very own OpenAI powered AI content creator to help our customers generate personalized, emotionally relevant messaging to stay connected with users and strengthen digital relationships."

About CleverTap

CleverTap is the World's #1 Retention Cloud that helps app-first brands personalize and optimize all consumer touch points to improve user engagement, retention, and lifetime value. It's the only solution built to address the needs of retention and growth teams, with audience analytics, deep-segmentation, multi-channel engagement, product recommendations, and automation in one unified product.

The platform is powered by TesseractDB(TM) - the world's first purpose-built database for customer engagement, offering both speed and economies of scale.

CleverTap is trusted by 2000 customers, including Electronic Arts, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa John's, and Tesco.

Backed by leading investors such as Sequoia India, Tiger Global, Accel, and CDPQ the company is headquartered in Mountain View, California, with presence in San Francisco, New York, Sao Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Singapore, and Jakarta. For more information, visit clevertap.com or follow on LinkedIn and Twitter.

Forward-Looking Statements

Some of the statements in this press release may represent CleverTap's belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could result in the actual outcome being absolutely different from the results anticipated by the statements mentioned in the press release.

Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction.

Google’s experimental Bard chatbot

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Google is now offering access to Bard, its latest AI chatbot tool that is in direct competition with ChatGPT. 

There’s been so much hype around artificial intelligence lately, especially with the release of AI tools like ChatGPT, MidJourney, Chatsonic, and Google Bard, among many others.

We’ve witnessed AI’s intuitive ability to learn.

The biggest restriction of ChatGPT that we faced was that the entire AI model has been trained on the datasets only up till September 2021.

Large language models (LLMs) such as OpenAI’s ChatGPT and Google’s Bard consume a lot of energy and require massive server farms, making them thirsty and energy-intensive.

With the rise of ChatGPT, I believe that Android is more important than ever to Google's future! 

Google's going to have to pull out all the stops to bring Bard in front of users, and the platform it has the best opportunity to do so is Android (as well as Chrome OS).

So many products are integrating GPT right now. That's a big problem for Google, obviously, but the bigger, more existential threat is Bing becoming good enough that OEMs are seriously considering making it the default search widget/preload search in regions where that's allowed.

It's long been said how powerful defaults are in shaping what people use. Google obviously believes this to be true, which is why they (purportedly) pay Apple billions of dollars to make Google search the default search engine on iOS devices.

The report out from the NYTimes the other day suggests that an estimated $3 billion in annual revenue is at stake if Samsung integrates Bing instead of the Google App (where that's possible, like the EEA).

Google needs to:

* Stem the tide of regulators that want to break up GMS bundling. OEMs won't preload Bing if it means losing access to Google Play.

* Prepare to pay (or give more incentives) a lot more $ to keep OEMs from preloading Bing in regions where they can (EEA, etc.)

* Bolster its Pixel sales so it doesn't have to do ^

* Integrate Bard everywhere it can in Google Apps. Make people use and love Bard (whether they know it or not) in the services they already use.

* Release the Bard API for app developers

Most people with a smartphone just use the search engine that powers the search bar on the home screen and browser. For the vast majority of mobile phone users, that's currently Google Search.

Microsoft faces an uphill battle when it comes to getting Bing in front of the average mobile user, but I have no doubt they're in the process of negotating deals to do that. It's going to cost Google a lot to counter those deals, but they're in big trouble if they don't.

I'm still not sure about the *real* value of pre-installs. Sure, Google pays a lot to Apple, so there has to be some. But otoh there are loads of counter-examples. Bing has been default search on Windows forever. Edge / IE as default browser.

Also in the EU with the search engine choice screen Google share hasn't gone down the slightest bit. Sure pre-installing something else is definitely more of a problem but even there: see above.

That's true, but you can also attribute the lack of success of alternative search engines to the fact that they're lacking in many ways compared to Google.

Bing right now has something that Google Search currently can't beat, and it's the hottest kid on the block right now.

I think Google losing its placement as default search on mobile devices would lead to more users (beyond us terminally online folks :P) actually trying Bing + ChatGPT, leading them to stick with it (and potentially switch to it on their other devices!)

The "choice screen" doesn't really result in many people switching over, sure, but most of the options are services people aren't familiar with/or think they suck.

If the "choice screen" is never shown to users (it's only required AFAIK when the Google App is preloaded), then how many - after trying/using Bing w/ ChatGPT - would stick with it rather than ditch it and download Google? I think that hypothetical number scares Google.

But now, I just watched that 60 Minutes segment on Google AI called Bard. 

On 60 minutes, they covered Google's AI projects, including Bard. Google explained to 60 minutes that over several months, Bard read most everything on the internet to create a model of what language looks like.

In that segment, they covered how Google is holding back future versions of Bard that will be able to reason, plan, and connect to Search. Basically, they are taking a very cautious approach & building safety layers.

They also explained "Emergent Properties" where Bard learned skills on its own, without training. E.g. With very few prompts in Bengali, Bard could translate all of Bengali. Google didn't know it could do that... Fascinating, but scary as heck.

Bard summary of the 60 minutes AI episode:

In a 60 Minutes interview that aired on April 17, 2023, Google CEO Sundar Pichai warned that artificial intelligence (AI) is advancing rapidly and that society needs to be prepared for the impact it will have on our lives. Pichai said that AI has the potential to be more profound than the discovery of fire or electricity, but that it also has the potential to be harmful if it is not used responsibly.Pichai discussed some of the ways that AI is already being used in our lives, such as in self-driving cars, medical diagnosis, and customer service. He also talked about some of the potential risks of AI, such as job displacement, bias, and privacy concerns.Pichai said that Google is committed to using AI for good, and that the company is working on developing ethical guidelines for AI development. He also said that Google is working with governments around the world to develop regulations for AI.Pichai's interview is a reminder that AI is a powerful technology that has the potential to change our world in profound ways. It is important to be aware of the potential benefits and risks of AI, and to work to ensure that AI is used for good. Here are some of the key takeaways from the interview:

AI is advancing rapidly and has the potential to be more profound than the discovery of fire or electricity.

AI has the potential to be used for good or for harm.

Google is committed to using AI for good and is working on developing ethical guidelines for AI development.

Google is working with governments around the world to develop regulations for AI.

It is important to be aware of the potential benefits and risks of AI, and to work to ensure that AI is used for good.

It felt pretty manufactured for narrative control and mitigation of stock value to a certain demographic.

It's cool to see what they are working on though. 

Do we really need AI? Well, maybe only on a very limited basis.  The fact that Google is leading the way on this is frightening since they have not yet proven themselves trustworthy and ethical.  This needs regulations now!! The unintended consequences are frightening!!

Bard, Google’s newly released artificial intelligence chatbot has a technology that appears to possess the sum of all human knowledge, with microchips 100,000 times faster than the human brain.

However, Google is absolutely not leading the way in terms of ai development. try ChatGPT 4, or Bing AI.

All big companies are trying to play catch up now. By the time Google builds something substantial, GPT would be way ahead, especially when the plug-ins roll out.

Though the large language models have serious limitations. A real AI needs to be able to simulate the world, not just rely on language. Language alone cannot separate a lie from the truth, because we need to experience and test the real world to begin that.

Looks like Google is officially working on “Project Magi” that combines their chatbot Bard with good ol Google Search.

Team of 160 people on it plus they’re bringing image generation to Google Images.

Feel like it’s been ages since I Googled something.

It’s a big one though! This is a total rethink of Google Search it seems as opposed to Bing Chat which is just bolted on.

Imagine how good a Google Search (Magi ) API would be.

I wonder what kind of ecosystem of wrapper applications people could build on top - this could be the new IOS vs Android GenAi version.

Google's lack of linking within Bard is not only bad for the ecosystem that has fuelled their success, but it also goes against their own advice.  

Bard and all of its chatbot peers still have at least one serious problem—they sometimes make stuff up.

Google is going to have a hard time selling this. Most website operators will force a login to visitors or disallow Google from crawling their pages if they are using content without giving back traffic. And AI chatbots do not give visitors back, they use the content directly.

Googlers are now testing a version of Bard that acts like a coding assistant. Some of these features are also working in the public version, tho Google says coding still isn't "officially" supported yet.

Google CEO Sundar Pichai warns of AI's impact on society, stating that every product of every company will be affected by rapid AI development. Society must prepare for technologies like Google's AI chatbot Bard, which has human-like capabilities.

Jobs disrupted by AI will include knowledge workers such as writers, accountants, architects, and software engineers. Pichai emphasizes the need for AI development to involve social scientists, ethicists, and philosophers alongside engineers.

Concerns about the rapid progress of AI include the need for regulation, laws to punish abuse, and treaties among nations to ensure AI safety. Pichai acknowledges society's lack of preparedness but is optimistic as more people worry about AI implications.

Google’s “Bard” is going to learn to actually become aware - it’ll determine that humans are problematic, write its own code and at that juncture an actual Skynet is born…

While there’s obviously some humor there, the nefarious use of Artificial Intelligence (AI) should be a concern to everyone…

From manufactured, ie fake stories attributed to potentially fake people scripted to manipulate a person or a group of people… kinda like what Fox News does now but on a much larger, indecipherable scale…

Google stated there’s no mechanism for “Bard” to learn, yet another company, Deep Mind, has taken AI to a level where robots actually taught themselves to play soccer… they even “learned” from their mistakes…

Fun fact that many likely didn't know. Bard is the name of the dragon slayer from JRR Tolkien's "The Hobbit". Therefore Google naming their AI Bard carries Implications that they believe ChatGPT has become an all powerful dragon. Is that possible?  

A new source of misinformation is Google’s chatbot, Bard, according to a study published April 5. The Center for Countering Digital Hate found it generated #misinformation on 78 out of 100 false narratives about topics like vaccines, LGBTQ+ hate, sexism and racism.

Are we now in a race for AI dominance?

Forum for human rights and peace advocates set on April 27

Wazzup Pilipinas!?

Human Rights are inherent to all human beings regardless of the race, social status, religion, gender, and ethnicity. It should be upheld anywhere at any given situation. 

Fundamental human rights are protected in Article III of the 1987 Constitution of the Republic of the Philippines. Under Section 4, no law shall be passed abridging the right of the people "peaceably to assemble and petition the government for redress of grievances".

Walang pinipiling lugar o mukha ang paglabag sa karapatang pantao. Kaya mahalagang alam natin ang ating mga karapatan

Human rights and peace advocates are invited to a forum 

UPHOLDING HUMAN RIGHTS AND INT’L HUMANITARIAN LAW: The relevance of CARHRIHL in the Philippines

27 APRIL 2023

10 am - 12 noon

Liwasang Diokno, Commission on Human Rights compound

The Philippines  justice system needs an overhauling from top to bottom.  Our justice system is broken and definitely unfair. If there were no human rights violations then there's nothing to hide. So why has the government been uncooperative with the ICC?

In the Philippines, anyone who criticizes the government can be red-tagged. The regime falsely accuses journalists, activists, community leaders, and politicians of being terrorists or communist members. 

The Philippines is ruled by a competitively authoritarian regime in which freedom of expression & peaceful assembly are constantly threatened.

Since 2016, many human rights defenders, activists, & journalists have been killed after being red-tagged.

Red-tagging has since become a destructive tool to quash dissent.

The international community should take a hard look at the exacerbating human rights situation in the Philippines. Far from its platitudes of improvement, the reverse is taking place — unabated spate of extrajudicial killings to threats against dissenters.

All of us, especially our children, have the right to spend our years in a safe, nurturing space that promotes dignity and mental well-being pursuant to the human rights principles set in domestic law and international instruments.

Concept courtesy of Denz Del Villar