The emergence of a new type of celebrity - the social media influencer

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Introduction:

In recent years, the role of bloggers, vloggers, and social media influencers has grown significantly in the marketing industry. With the rise of social media, these individuals have gained the ability to create and share content with their followers and promote products and services to their audience. This investigative report will examine the role of bloggers, vloggers, and social media influencers in today's society, the benefits and challenges they face, and the ethical considerations that must be addressed.

Role of Bloggers, Vloggers, and Social Media Influencers:

Bloggers, vloggers, and social media influencers are individuals who create content on various online platforms such as blogs, YouTube, and social media sites. These individuals can have a significant impact on their audience's purchasing decisions, making them valuable marketing assets for businesses. They can promote products and services to their followers through sponsored posts, collaborations, and reviews, providing a new form of advertising for brands.

The Benefits and Challenges:

The rise of bloggers, vloggers, and social media influencers has created many benefits for both marketers and consumers. For marketers, these individuals provide a cost-effective way to promote their products and services to a targeted audience. Additionally, their content can be shared on social media, generating more exposure for the brand.

For consumers, bloggers, vloggers, and social media influencers provide an honest and relatable source of information about products and services. They often provide reviews and recommendations based on personal experience, which can be more valuable than traditional advertising. However, there are also challenges associated with this form of marketing. One challenge is the potential for influencers to promote products that they do not genuinely believe in or have not tried. This can lead to distrust among their followers and damage their credibility.

Ethical Considerations:

As the influence of bloggers, vloggers, and social media influencers continues to grow, there are ethical considerations that must be addressed. One of the most significant concerns is the disclosure of sponsored content. The Federal Trade Commission (FTC) requires that influencers disclose when they have received compensation for promoting a product. However, not all influencers comply with these regulations, leading to concerns about transparency and honesty in the industry.

Another ethical consideration is the authenticity of the content. Influencers must ensure that the content they create aligns with their values and beliefs and is not solely for promotional purposes. Additionally, they must disclose any conflicts of interest, such as being paid to promote a product that they have a financial stake in.

Conclusion:

In conclusion, bloggers, vloggers, and social media influencers have become an integral part of the marketing industry. They provide a new way for brands to connect with their audience and promote their products and services. However, there are challenges associated with this form of marketing, including issues related to transparency and authenticity. As the industry continues to grow, it is essential that influencers and brands work together to address these ethical considerations and maintain the trust of their followers.

Investigatory Report: Bloggers, Vloggers, and Social Media Influencers

Chapter 1: Introduction

In recent years, the rise of social media has led to the emergence of a new type of celebrity - the social media influencer. These influencers can be bloggers, vloggers, or social media personalities with a significant following and the ability to influence their audience's opinions and purchasing decisions. This investigatory report will examine the world of influencers, including their impact on consumer behavior, their methods of monetization, and their potential risks.

Chapter 2: The Impact of Influencers on Consumer Behavior

Influencers have become a powerful force in the world of marketing, as their endorsements and recommendations can influence their followers' purchasing decisions. Studies have shown that consumers are more likely to trust recommendations from influencers than traditional advertising methods. This chapter will examine the psychological factors that make influencers so influential, such as social proof, authority, and likeability.

Chapter 3: Methods of Monetization

Many influencers make a living by monetizing their content, whether through sponsored posts, affiliate marketing, or brand partnerships. This chapter will explore the various ways that influencers make money, the potential benefits and drawbacks of each method, and the ethical considerations that arise when influencers promote products or services for financial gain.

Chapter 4: The Risks of Influencer Marketing

While influencer marketing can be lucrative for both brands and influencers, it also poses risks. This chapter will examine some of the potential risks associated with influencer marketing, such as false advertising claims, lack of disclosure, and the potential for influencers to mislead their followers. The chapter will also discuss recent cases where influencers have faced legal consequences for their actions.

Chapter 5: Ethics and Regulation

As the world of influencer marketing continues to grow, there has been a call for greater regulation and transparency. This chapter will explore the ethical considerations that arise in influencer marketing, including issues of transparency, authenticity, and responsibility. The chapter will also examine the current state of influencer marketing regulations and how they may evolve in the future.

Chapter 6: Conclusion

The world of influencers is complex and multifaceted, with many potential benefits and risks. This report has explored the impact of influencers on consumer behavior, the methods of monetization available to influencers, the risks associated with influencer marketing, and the ethical considerations and regulations surrounding this industry. As the world of social media continues to evolve, it is likely that influencers will remain a significant force in the marketing landscape, and it is essential to continue monitoring and understanding this industry's impact on society.

World Book Day 2023: Celebrating the Power of Words at Intramuros

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As an anticipation of the World Book Day, on Saturday April 22, 2023, from 10 am to 6 pm, Instituto Cervantes de Manila, the Embassy of Spain and Intramuros Administration invite visitors to the Intramuros Branch of Instituto Cervantes de Manila to enjoy a variety of activities that promote the joy of reading.

From fiction to non-fiction, poetry to prose, thousands of books will be gathered around Instituto Cervantes’ premises in Intramuros. Día del Libro will feature Manila top bookstores and publishing houses that will be selling a wide array of books at a 20% discount. Following the tradition in Spain, every book purchase would entitle one to a free rose.

Apart from the book market, visitors to Día del Libro will be treated to poetry recitals, free Spanish classes, book presentations, street art, games, exhibits, storytelling sessions, Spanish food, as well as fun activities for the children.

First introduced in Manila by Instituto Cervantes in 2006, the tradition of Día del Libro began in Barcelona, Spain. To the present, the tradition is commemorated on St. George’s Day (23 April), during which Spanish people exchange roses and books. This date also honors two of history’s greatest writers – Miguel de Cervantes and William Shakespeare – who coincidentally died on the very same day, April 23, 1616. These significant incidents prompted the UNESCO to declare April 23 as “World Book and Copyright Day” to instill the love of reading among the youth and to promote respect for the rights of authors over their works. April is also the birth month of the classic Filipino poet Francisco Balagtas, and to honor him the National Commission for Culture and the Arts declared April as National Literature Month.

In the spirit of this year's celebration, UNESCO has chosen the theme "Read for the Future" to emphasize the role of books in shaping our collective future. In a world that is constantly changing, books provide us with the knowledge and imagination to navigate the challenges and opportunities of tomorrow.

In this edition, to commemorate the Day of Miguel de Cervantes, Instituto Cervantes is challenging visitors to join a Quixotic attempt: to handwrite Don Quixote de La Mancha. The final hand-written book will be deposited in the Library of Instituto Cervantes. People interested in taking part in the writing of Don Quijote can join on the same day with no prior registration. Participants in the handwriting chain will receive a rose.

Through the 2nd Recital of Filhispanic Poetry, Instituto Cervantes is inviting poetry lovers to recite verses written in Spanish by Filipino poets. All the recorded recitations will be compiled in a video that will be posted in Instituto Cervantes Youtube channel https://www.youtube.com/InstitutoCervantesManila at the end of April 2023. Interested poetry aficionados can register here: https://forms.office.com/e/EZwcmKDsTN

Thanks to the collaboration of publishing houses, visitors will have the opportunity to meet authors who will be signing their works. Among the writers who will be signing copies are Jessica Zafra, Charlson Ong, Vicente García Groyon, Wilfredo Liangco, Katrina Martin, Kannika Claudine D. Peña, or Lorelei de Viana. Book lovers will also have the chance to attend book presentations organized by some publishers. Please check program schedule at https://www.facebook.com/events/1224034514883637

As one of the perks of Día del Libro, Instituto Cervantes will offer a 10% discount and special gifts for those enrolling on 22 April. And to cap it off, Instituto Cervantes will close Día del Libro 2023 with a live concert by leading Filipino rock band Talahib People’s Music, from 5:30pm.

Whether you're a lifelong reader or just discovering the joy of books, World Book Day 2023 at the Instituto Cervantes de Manila is a day to celebrate the power of words to connect us to each other and to the world around us. Join Día del Libro at Intramuros and experience a jam-packed evening of excitement. And for this year’s celebration, Instituto Cervantes will be giving out hundreds of books – for FREE!

Día del Libro is organized by Instituto Cervantes de Manila, in collaboration with the Embassy of Spain in the Philippines and Intramuros Administration, and with the support of the Spanish Chamber of Commerce in the Philippines, Consejería de Educación of Spain, and the embassies of Argentina, Chile, Colombia, Mexico, Panama and Venezuela. Participating bookstores and publishing houses include: Ateneo University Press, Milflores Publishing, National Historical Commission of the Philippines, Vibal Publishing, Far Eastern University Publications, La Solidaridad Bookstore, Kahel Press, and Artbooks.ph.

Admission to all Día del libro activities is FREE on a FIRST-COME, FIRST-SERVED basis. For more information about World Book Day 2023 and events at the Intramuros Branch of Instituto Cervantes de Manila, visit the website www.facebook.com/InstitutoCervantesManila.

DepEd, EDCOM II set priority areas to accelerate reforms in basic education

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To fast-track efforts and set the targeted reforms for the education sector, the Department of Education (DepEd) and the Second Congressional Commission on Education (EDCOM II) discussed priority areas and issues to be resolved to address the education crisis in the country on Thursday.

Vice President of the Republic of the Philippines and Secretary of Education Sara Z. Duterte welcomed suggestions from EDCOM II Commissioners and the Advisory Council in pushing for a transformative, concrete, and targeted reforms to further improve the country’s education system.

“In order to ensure quality, accessible, relevant, and liberating basic education for our learners, we need to strengthen and sustain our collective efforts as a nation. We still have a long way to go. We need to be resilient. We need to do more,” VP-Sec. Duterte said.

Meanwhile, EDCOM II Co-Chairperson Senator Sherwin Gatchalian highlighted the priority areas of EDCOM II, which include Early Childhood Care and Development (ECCD), basic education, teacher education and development, and governance and finance.

 

In line with this, DepEd provided plans and directions aligned with the MATATAG Agenda to address said issues presented by the EDCOM II, including the launch of National Education Portal, a recalibrated National Learning Recovery Plan (NLRP), and the incoming conduct of the National Learning Camp (NLC).

The Department also presented updates on the expansion of the GASTPE coverage, the creation of the Government Assistance and Subsidies Office (GASO), the conduct of a tracer study of Alternative Learning System (ALS) learners, and ongoing consultations for the National Mental Health Program.

“Through EDCOM II, we look forward to working with DepEd in transforming the Philippine basic education system. DepEd and EDCOM II can leverage their respective strengths and expertise to improve our country’s quality of education. Together, we can fulfill our vision of providing quality education to every Filipino learner,” Sen. Gatchalian said.

Before adjournment, DepEd and EDCOM II also sealed their Data Sharing Agreement through a Memorandum of Agreement.

Established by virtue of Republic Act No. 11899, EDCOM II is co-chaired by Sen. Gatchalian, Sen. Francis Escudero, Pasig City Rep. Roman Romulo, and Baguio Rep. Mark Go. The commission is mandated to undertake a comprehensive national assessment and evaluation of the performance of the Philippine education sector from 2023 to 2025.

EDCOM II commissioners are Sen. Pia Cayetano, Sen. Sonny Angara, Senate Majority Leader Joel Villanueva, Negros Occidental 3rd District Rep. Jose Francisco Benitez, Lanao del Norte 1st District Rep. Khalid Dimaporo, and Cebu 3rd District Rep. Pablo John Garcia.