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Monday, December 19, 2022

The Miss Universe Organization and Mouawad unveil “The Crown Number 12: Force for Good ” in Thailand


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The Miss Universe Organization unveiled “The Crown Number 12: Force for Good”, crafted by world-renowned luxury jeweler Mouawad. The new crown, with pear-shaped blue sapphires surrounded by diamonds and valued at approximately USD 5.58 million, will be the prestigious mark of honor for the winner of the 71st MISS UNIVERSE® Competition. The event will take place on January 14, 2023, in New Orleans, Louisiana, United States.

A unique, bespoke work of art and craft, the Force for Good crown emanates Mouawad’s passion for crafting the extraordinary, featuring the meticulous setting of sapphires and diamonds, whose design is replete with symbolism. Reflecting the point that significant change does not happen in an instant, the base of the crown is set with diamonds symbolizing the status quo. From the base upwards, rippling wave motifs reflect the momentum of change, with their varying sizes portraying that this momentum gains ground gradually through advocacy at different moments and places, to audiences large and small, over time.




“It has been an honor to craft a new crown for The Miss Universe Organization, and to create a new sparkling chapter in the story of Mouawad Miss Universe crowns, said Mouawad Co-guardian Fred Mouawad. “The Mouawad Miss Universe Force for Good Crown is a work of extraordinary craftsmanship, completely crafted and set and by hand total 993 stones setting, featuring 110.83 carat of blue sapphire and 48.24 carat of white diamond in a design that evokes The Miss Universe Organization’s belief in a future forged by women who push the limits of what’s possible and the incredible women from around the world who advocate for positive change.”

Upon closer inspection, the culmination of these wave-like curls at the base emulates a serpent’s head, symbolizing the challenges involved in swaying opponents and those with a vested interest in maintaining the status quo. As the eye moves upward from the base of the crown, the color gradient changes from the glistening white of diamonds to the warm blue of sapphires, deepening in intensity toward the pinnacle of the crown. At the top, a stunning of Royal Blue sapphire pear-shape 45.14 carat displays a depth of color emblematic of the goodness that can be achieved through persistent action and of the hope for a brighter future




Anne Jakapong Jakrajutatip, Chief Executive Officer of JKN Global Group Public Company Limited, as the new owner of The Miss Universe Organization, said: “The Miss Universe 2022 Force for Good Crown stands for a graceful reincarnation of The Miss Universe Organization’s long-standing values and heritage as a guiding light, shining bright to the future glory. The new crown is also the dazzling illustration of both the challenges and rewards that come when young women advocate for causes close to their heart and strive make an impact on the world.”

“As we are stepping into the new era of women’s empowerment, The Miss Universe Organization will continue to be a global organization run by women for women with a promise to serve as an inspirational platform that celebrates diverse women, supporting them to realize their ambition and build self-confidence, while evolving the brand over time to be more relevant and appealing to the next generation. Our new ambition is to instill the sense of passion for ‘transformational leadership’ among us all, with firm belief that everyone can lead, to be successful and achieve their life goals. With this future-oriented approach, the Miss Universe brand is keen to take on a pivotal role in involving and engaging people on a journey toward social inclusion, gender equality and environmental sustainability,” added Anne Jakapong.

The “MISS UNIVERSE x MOUAWAD: Unveiling the new crown "Force for Good", the New Emblem of Beautifully Confident” press conference revealed the new crown held in TRUE ICON HALL, 7th floor, ICONSIAM. Bangkok, Thailand, and has been witnessed by over 150 local media and VIPs. The event was also broadcast via JKN 18 TV channel and live streaming on Miss Universe YouTube channel and JKN18 Facebook page, attended by thousands of international media.

The partnership between The Miss Universe Organization and Mouawad was formed in 2019, which saw winners of a prestigious competition, MISS UNIVERSE® honored with crowns crafted by Mouawad.

Anne Jakapong Jakrajutatip said she was excited to bring the new crown to the stage of the 71st MISS UNIVERSE® Competition herself. The event will take place on Saturday, January 14, 2023, at the New Orleans Ernest N. Morial Convention Center, New Orleans, Louisiana, United States. Last year's winner Miss India Harnaaz Sandhu will crown her successor at the end of the event.

Sunday, December 18, 2022

Philippine Junior Marketing Association Honors Member Schools with 36th General Assembly this December 18


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With this year’s theme, “The Spark of Wit and Breakthroughs”, the General Assembly will celebrate 36 years of marketing excellence through recognizing its member schools and this December 18, 2022, from 1:00 PM to 5:30 PM via Facebook Live.

As the largest student-led marketing organization, PJMA aims to honor the affiliates and collaborate with the members of the federation for the Academic Year 2022 - 2023 through the General Assembly. The annual conference highlights the mission, vision, and objectives of PJMA and the recognition of all member schools across the nation.

With notable industry leaders for speakers, engaging activities, and corporate partners' internship opportunities, this year’s General Assembly will definitely be taken to the next level for the attendees’ enjoyment.

The conference is set to host five talks that will emphasize establishing the path towards great success as a marketing student. The event will also highlight top-notch strategies and insights on personal branding, as well as other crucial skills, such as marketing plan creation, and project and events management. In a world where the marketing industry constantly faces dynamic changes, the event aims to impart business and marketing students with knowledge on how they can prepare to enter the corporate world, succeed in the field they choose, and find their own spark.

Attendees can tune in to the following talks:Beaming the Path to Self-Branding
Crafting Top-notch Marketing Papers and Strategies

Electrifying Methods for Projects and Events
Right Plug to a Strong Web of Opportunities
A Spark that Leaves Legacy

Apart from its spectacular list of talks, the 36th General Assembly’s virtual Job Fair will be remarkably elevated as PJMA partners with MetroCity AI Inc., a recruitment automation platform that employs artificial intelligence and asynchronous interview videos to improve application and screening processes.

This year, the General Assembly aims to unleash the inner spark that every business and marketing student has with the help of Ms. Tricia Mae Mercado, the Vice President for Memberships and the Project Head of the conference.

"As the national federation of the local Junior Marketing Associations in the Philippines, we aim to assist the marketing and business students to excel in their chosen fields. In order for this to happen, the spark within themselves should be activated. This year, we want to highlight the junior marketers' journey to attaining breakthroughs and overcoming obstacles in the path to attaining success in marketing. Along with this, we will also feature what it takes to establish a strong identity and unique branding," Ms. Tricia shared.

"It will allow our guests to be open with the opportunities and experiences that will mold their characters and hone their capabilities as they set their foot in the business world."

She concludes her take on this year's theme saying, "This year's General Assembly will highlight the junior marketer's journey to wisdom and breakthroughs. Their own spark helps them create such breakthroughs, as well as ignite their aspirations to move forward and be the best versions of themselves. This will be the year of discovering the spark in each of us."

For inquiries, contact Ms. Tricia Mae Mercado at (0947) 632 0353 or email her at pjma.tmercado@gmail.com.

About the Philippine Junior Marketing Association: It is recognized as the official youth affiliate of the Philippine Marketing Association (PMA) and the national alliance amongst Local Junior Marketing Association (JMA) organizations from different colleges and universities across the nation, with over 300 member schools and around 50,000 active junior marketers as of today.

Get the latest updates about the 36th General Assembly by following PJMA on social media:

Facebook: https://www.facebook.com/philippinejuniormarketingassociation
Instagram: https://www.instagram.com/pjma_official/

Twitter: https://twitter.com/pjma_official

LinkedIn: https://www.linkedin.com/company/pjma

Saturday, December 17, 2022

Should You Get a Job as a Content Writer?


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When you think about it, most industries wouldn’t exist online without digital content. Think of news companies, eCommerce, video streaming networks, blogs and everything else in between.

Content is the engine that powers online industries. Content writing, in particular, helps search engines like Google match millions of Internet users with the information they’re looking for.

That means there’s a lot of work for content writers. Every industry that uses content to market its products requires content writers. And sure enough, there’s a huge demand for great writers. But is content writing a good career path?

 
Understand Content Writing

Content writing is the practice of writing, editing and publishing information for the web. As a content writer, your job is to create blog posts, product descriptions, technical white papers, sales copies and social media posts.

When it comes to skills, you need the ability to write original, informative, and engaging content. If you choose to become a copywriter, you need to be persuasive.

Copy writers aim to convince readers to buy a product as soon as possible. On the other hand, SEO writers produce content aimed at helping a website rank high on Google.


 
How Do You Find Paid Gigs as a Content Writer?

The vast majority of content writers work independently as freelancers. They may sign up for accounts on content writing sites like Upwork and Fiverr. Or, they may work alongside web designers, SEO agencies and marketers.

Where you choose to find content writing work influences your work flow and income. Content mills like Upwork and Freelancer have the lowest pay rates. Agencies have much higher pay rates. But they demand quality work. Agencies also specialize in other areas like SEO, PR and influencer marketing.

Many of them specialize in specific industries, though. If you get contracted to work for an online gambling SEO agency, you will mostly help create iGaming SEO content. If you partner with a company that does web design for eCommerce sites, you will specialize in creating online shopping related content.
Benefits of Working as a Content Writer

If you’re wondering if you should become a content writer, perhaps the following benefits may persuade you:


 
Work from Home

Most content writers work from home. Some prefer to work at coffee shops. Or, they travel around the world while working inside hotel rooms. Bottom line: content writing provides freedom.

No need to deal with work colleagues. No need to drive an hour to work every morning. And you don’t have to work during the normal 9-5 schedule. If you love to work at night, all you need is to find writing jobs with flexible deadlines.

This job flexibility makes content writing a perfect hustle for a lot of people. From stay-at-home parents to college students, anyone with some free time can sign up for content writing jobs.


 
Great Source of Income

Content writing is a source of income to millions of people around the world. Some of them do it part-time while others depend on content writing as their primary source of income.

Can you live comfortably on income made from content writing alone? Yes, you can. But don’t quit your day job just yet. If you’re a new writer, focus on learning how to become a proficient writer.

After some time, start looking for writing jobs on the part-time. Spare a few hours after work to write one or two SEO articles. Once you have great skills, you can decide on turning writing into a career.

In case you’re wondering, there’s no specific pay for content writers. It all depends on your skills and who you work for. As mentioned, content mills pay peanuts.

As such, look for work on job boards like ProBlogger and Smart Blogger. Better yet, work with SEO, web design and digital marketing agencies—most of them have content writing departments.


 
Lots of Writing Options

Content writing gives you the freedom to write about your favorite topics. Think about it. You can write for blogs if you enjoy reading blogs. You can create e-Books, write technical papers, questions and answers, How-to-Guides, white papers and sales copies.

Specialization helps you become an expert at a topic you love. It can also help you command better rates. Let’s say you specialize in writing email copies. You will get paid better compared to someone whose main specialization is writing manuals.

That said, it’s in your best interest to target multiple niches. The explanation is that you’re more likely to get steady workflow when you work different industries compared to specialize in one area.


 
You Become Knowledgeable in Many Topics

Content writers do a lot of research on a wide range of topics. Today, you may have a job centered on World War II. Tomorrow, you might have to write about the best TV shows of all time.

If you specialize in one niche, say crypto, you can easily become a crypto thought leader in a few months. And there are plenty of benefits in being knowledgeable on one or more topics.

For example, you could become a social media influencer. Or, you could create a blog. Then you could share your expert opinions and inform people who are less knowledgeable on the topic.


 
You Develop Vital, Persuasion and Marketing Skills

Writing content for the web turns you into more than a writer. You become a marketer—a master of persuasion. And these are highly valuable skills in lots of industries.

If you can persuade people to buy products, you can become a successful entrepreneur. In fact, many skilled writers own online businesses. They market products through affiliate websites. Or they start eCommerce businesses.

With that in mind, it takes time to become a truly proficient content writer. But that’s alright. Once you become an excellent content creator, the big bucks will follow you.

 
Conclusion

If you’re passionate about writing, content writing is a good career path. All you need is a computer, stable Internet connection and the will to become skilled. There are plenty of niches in the industry. And there’s the freedom to work for others or create content for your own blogs.
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