How To Sleep Early: Aromatherapy and More

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Do you frequently have trouble falling asleep? How you get to sleep and stay asleep each night significantly impacts your health. According to a study, most Singaporeans (64%) reported sleeping 6.4 hours per night, less than the National Sleep Foundation's recommended seven to nine hours. Next, 18% reported sleeping four to five hours per night. Only 17% reported sleeping an average of eight to nine hours (source). This isn't an appreciated scenario.

You may have read recommendations for engaging in physical activity, practising meditation, or even taking medicines. Undoubtedly, these practices work well, but there are other ways to help you sleep early. Therefore, we present aromatherapy for better quality sleep. To discover the power of aromatherapy for a good night's sleep, continue reading the article.

 

Aromatherapy and sleep - The age-old connection

Aromatherapy is a more beneficial option than other practices we are generally aware of. Since it's a natural procedure, no harm to your health or mind occurs. For thousands of years, people have utilised this traditional method to treat several illnesses, such as stress, anxiety, pain, and insomnia.

By stimulating the olfactory nerves, which are involved in the perception of smells, you send neurochemical messages to the various parts of your brain when you inhale the scent. For example, the limbic system, a region of the brain that manages emotions, the stress response, and hormones controlling sleep and wakefulness, receives information from the olfactory nerves after that.

Simply put, these smells cause your mind to signal your body to unwind, lulling you into a restful night's sleep.

 

Different ways to apply aromatherapy to promote sleep

Highly concentrated oils are inhaled or applied topically as part of the therapeutic approach. These oils, usually referred to as essential oils, are derived from plant seeds, flowers, roots, or leaves. Try to include them in an evening routine to get the benefits.

Let's check out the techniques to sleep early and sleep more soundly.:

1. Use a diffuser of your choice

An essential oil diffuser promotes sleep because it lasts long and produces mist all night. Different diffuser types use various techniques to disperse scent into the air. Depending on how strong you want the aroma, you may prefer one type over another.

2. Make aromatherapeutic massage oil or body lotion

Therapists advise using a sleep-inducing essential oil on your neck, wrists, and forehead for improved sleep. Also, consider hydrating your skin with body oil or lotion by adding a few drops of essential oil.

With this technique, you can enjoy the benefits of both complete muscular relaxation and oil inhalation. Essential oils also soak through the skin and enter your system more quickly.

Note: You should always dilute your oils with a vegetable-based oil like coconut or olive to help avoid skin irritations and allergic reactions.

3. Take an aromatic bath

Another fantastic method to start using aromatherapy is to take a fragrant bath one to two hours before bed. Integrate it with a carrier oil, add it to the bathwater, and stir to combine. Also available are body cleansers and bath salts created with essential oils.

4. Use readily available scented products

Nowadays, many products have relaxing essential oils added to them. You can use readily available items, such as scented candles, facial mask products infused with sleep-friendly essential oils, or memory foam aromatherapy pillows.

 

More ways to know how to sleep early

Other than aromatherapy, there are other healthy habits you may incorporate to help get better sleep. Remember, you're not the only one who has browsed the internet about how to sleep early.

The other pre-bedtime routines are:
Your circadian rhythm gets disturbed by the blue light from your phone, computer, and TV. So, turn them off before hitting the bed.
You can relax more in a tidy space. Clean your room and bed beforehand.
If you want to fall asleep more quickly, listen to peaceful music.

 
After a hard day, catching up on your favourite show feels good, but try to avoid doing it right before bed.

 
Connecting with loved ones can boost emotions of love, trust, and happiness. Having these feelings before bed improves your mood when it's time to sleep.

These are the techniques you may apply to hit the bed early. Regardless of what else is in the world, nighttime habits affect sleep quality. So, make some changes in your hobbies and night routines to train yourself to sleep early.

Top B2B Video Marketing Stats For 2022 To Understand the Market

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The most effective tool you can use to increase your marketing is video - no doubt about this. However, a remarkably efficient video marketing strategy needs to be based on benchmarks and statistics supported by research, which enables you to spot new chances and assess a campaign's effectiveness.

Additionally, to get the similar benefit other successful businesses have achieved, you can always collaborate with a professional corporate video production company. It's time you take some practical decisions to shape your marketing strategies.

Moving forward, to help you understand why video should be a key component of your B2B marketing approach, we look at some of the most eye-catching video statistics for 2022.

Statistics from the marketers’ POV

Since video continues to significantly impact traffic, leads, sales, and audience comprehension, marketers are more optimistic than ever about the return on investment delivered by this medium. Here are some fascinating stats reported by B2B marketers:


The two most popular corporate video forms are explainer and social media videos.
87% of marketers claim that video marketing has contributed to an increase in their traffic.

 
94% of marketers declare that videos have improved clients' understanding of their products or services.

 
86% of marketers state that video has greatly supported their lead generation.

 
93% of marketers claim that video marketing has helped them enhance brand recognition.
87% of marketers claim that video marketing has a favourable ROI. 

Statistics from the customers’ POV

Consumers are eager to see even more video content in the upcoming year as they continue to use it as a critical component of their interactions with businesses and brands. So let’s see some significant stats claimed by the consumers:


96% of people have watched an explainer video to learn more about a product or service.

 
88% of individuals say that watching a brand's video influences them to make a purchase.

 
73% of individuals prefer watching short videos when learning about a product or service. 

If a video is one minute or less, 68% of people watch the entire piece. (source)
59% of CEOs claim that watching a video is preferable to reading text. 



B2B video marketing stats to know the social media impact

Social media platforms are great for B2B marketing purposes, including reaching a wider audience, raising brand awareness, and promoting your products and services. To fulfil these purposes, a reputable corporate video production company creates videos that perform amazingly well on social media sites. The must-know corporate video stats are as follows:


93% of companies assert that a video shared on social media helped them gain new customers. 

 
Facebook is the most popular platform for marketers to post video content, with 81.2% of the market. YouTube comes in second with 62.9%. 

Stats on how video adoption and use in businesses is on the rise

Businesses can interact with both present and potential customers, as well as staff, by implementing a thorough video marketing plan. More people than ever before are watching videos today. So, here are some interesting stats to understand the current scenario of corporate video marketing:

Businesses make videos available on their websites 85% of the time.

 
32% of B2B businesses use video for sales.
30% of marketers consider video a more crucial component of their plan than their website.

 
According to 69% of marketers, corporate video has become the most heavily invested part of content marketing in 2022. 

Must-know video marketing ROI stats

B2B marketers know that ROI is a baseline for developing future marketing plans and is utilised as a part of analytics. It enables you to ascertain which marketing strategies are effective and which ones could use some improvement. So, before you reach a corporate video production company, know the trending ROI stats to be fully prepared for your next big step.

According to 74% of marketers, video has a higher ROI than still images.

 
According to 89% of video marketers, video has a positive ROI.

 
80% of video marketers claim that video has directly boosted sales.

 
52% of marketers claim that video is influential in establishing credibility with potential clients. 

In many ways, the demand for video has increased. The ten-year overnight success of video appears to continue into the following ten years. The statistics above show a media form that almost all marketers and their consumers find engaging and helpful in achieving extremely significant purposes.

PH Post Office launches FVR Stamps, commemorative exhibit

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The Philippine Postal Corporation (Post Office) commemorates National Stamp Collecting Month and the 255th Anniversary of the Philippine Postal Service with the launching of FVR Stamps and commemorative exhibit featuring the late President’s collection and other memorabilia held at the lobby of the historic Manila Central Post Office building in Liwasang Bonifacio, Nov. 25.

Postmaster General Norman Fulgencio thanked the family of the late President Fidel V. Ramos, his wife Mrs. Amelita “Ming” Ramos, and Ms. Cristina Martinez-Ramos, fourth Child among five daughters of FVR, for allowing the Post Office to exhibit FVR’s stamp collection and other paraphernalia in honor of his legacy and passion for stamp collecting.

He added, “Apart from his popular hobby, the Post Office pays tribute and celebrates the legacy of public service he has imparted to each one of us”.

As someone who has a deep knowledge of stamp collecting, FVR has declared November of every year as National Stamp Collecting Month through presidential proclamation No. 494. He is instrumental in the promotion of Philately, which is the study and collection of stamps.

With his declaration, Philately is now being propagated to promote the art of stamp collecting to Filipinos, especially the youth. “This is the Post Office’s way of reaffirming our appreciation and support to one of the indelible legacies of our revered FVR”, Assistant Postmaster General for Management Support Services Atty. Benjie Yutoko said.

Although former First Lady “Ming” Ramos was not present during the launching ceremony, her daughter Cristina was there to represent the Ramos Family.

” We are thankful to the Post Office for paying tribute to President FVR”, she said.

Ms. Cristina thanked the Post Office for recognizing the services and contributions of his Father. The Ramos family is deeply honored for this recognition”.

It is the mandate of the Post Office to immortalize and pay tribute to former Presidents, who in one way or another have served and contributed to the development of the country. He added, the Postage Stamps we issued symbolize unity, respect, and love of the country. When a former president passes away, we set aside politics and the whole country mourns.”





Stamps, Souvenir Sheets, and official First Day Covers are now available at the Philatelic Counter in Manila. Ms. Eunice Beatrix U. Dabu and Agnes C. Rarangol (Post Office) layout the stamps.