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Monday, August 15, 2022

Japan-affiliated Telco, InfiniVAN, Inc., takes part in Commencement of Cable Laying Phase of Philippines’ Longest Submarine Fiber Optic Cable Network


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InfiniVAN, Inc., a subsidiary of Tokyo Stock Exchange-listed IPS, Inc. (TSE: . 4390) and bulk bandwidth supplier to the largest Philippine internet service providers (ISPs), along with Eastern Communications and Globe, took center stage in the commencement ceremony of the cable laying phase of Philippine Domestic Submarine Cable Network (PDSCN) held on July 14, 2022, in Subic, Zambales.

With 20+ Tbps of lit capacity in multiple international submarine cable systems, InfiniVAN would now be in a position to distribute internet connectivity to its wholesale, enterprise and residential customers throughout the Philippine archipelago by spearheading the laying of 2,500+ kilometers of fiber optic cables connecting Luzon, Visayas and Mindanao. The joint-build partners have decided to utilize cables manufactured by global fiber optic cable manufacturer - Nexans. It will be the Philippines' longest submarine cable network so far.

This project goes hand-in-hand with Infinivan's backbone Fiber Optic Network Infrastructure push beyond the National Capital Region, where it started its network buildout after obtaining its congressional telco franchise in July 2016.



Having been granted authority by the National Telecommunications Commission (NTC) to provide broadband services nationwide, Infinivan is now mainly focused on delivering bulk bandwidth for retail distribution by the largest cable TV operators in the country, whose main business has now shifted from being content distributors to that of being internet service providers (ISPs). InfiniVAN’s parent, IPS, Inc., holds a Type I telecommunications carrier license in Japan.

This $150-million joint-build project of the three telcos targets to enhance the coverage and reliability of broadband connections, both fixed and mobile, throughout the country.

InfiniVAN’s Chief Technology Officer Alberto “Abet” Espedido conveyed his gratitude and appreciation to the partners during the said ceremony. “I’d like to thank everyone for their perseverance, professionalism, experience, and patience throughout the whole process of getting us to this milestone, notwithstanding all the challenges that we had to face. It is indeed gratifying to see “coopetition” making these endeavors possible”. A portion of the project called the “Express Route” is set to be ready for service by the end of this year. The rest of the segments are set to be completed and usable by April 2023.


To know more about InfiniVAN, Inc.’s projects and services, feel free to visit www.infinivan.com.

Sunday, August 14, 2022

How can businesses reduce their customer churn rate?


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Customer churn is a term used to describe when customers stop using a company's products or services. It can be caused by many factors, such as dissatisfaction with the product or service, switching to a competitor's product, or simply moving on from their current job. In this article, we will explore the importance of employee engagement, why it is important, and how you can achieve your goals using sourcing and procurement software. So without any further ado, let’s get started;

Businesses have tried different tactics in order to reduce customer churn rates. One common tactic is increasing the value that they provide their customers. This can be done by improving their products and services, creating an engaging user experience, and providing incentives for loyal customers.

Companies also try to reduce customer churn by streamlining processes and communicating clearly with customers about what they need to succeed with their business goals.

 
What are the Most Common Causes of Customer Churn?

Customer churn is a problem for businesses. It can cause a decline in revenue, customer acquisition cost, and customer lifetime value. The most common causes of customer churn are:

● Poor product quality

● Lack of value proposition

● Poor service levels

● Unclear product features

● Lack of personalization


Why is Employee Engagement Important to Businesses?

Employee Engagement is a topic that many companies are starting to focus on. It can be difficult for companies to find the right balance between work and life.

Employees who are engaged in their work have higher productivity levels and higher retention rates. Companies that implement engagement-focused strategies have found success in their business.

 
How Does Internal Revenue Service define a "Churned Consumer"?

A churned consumer is a customer who has had their account with a company terminated and then re-established. This can happen when the company terminates the customer's account due to not meeting certain criteria, such as not paying their bill. A churned customer is someone who has had their account with a company terminated and then re-established. This can happen when the company terminates the customer's account due to not meeting certain criteria, such as not paying their bill.
How do we increase retention rates with digital marketing strategies?

Digital marketing strategies are not always effective in a company's quest to increase retention rates. In order to increase retention rates, companies should focus on the following key areas:

● Providing clear and concise content that is relevant to the target audience

● Providing digital marketing tools such as analytics, CRM, and email marketing

● Increasing digital marketing expertise within the company

Digital marketing strategies are important for companies to succeed in the digital era. Therefore, companies should focus on a content marketing strategy to increase engagement and retention rates. This is because content marketing is a long-term investment that helps build customer trust and credibility.

Content marketers should also focus on increasing their reach by using social media platforms like Facebook, Instagram, and Twitter to gain more exposure. These platforms have large audiences that can be tapped into for maximum exposure to the company’s brand or product.

Saturday, August 13, 2022

PLDT Enterprise, Zoom partnership to empower PH businesses with hybrid work solutions



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PLDT Enterprise and cloud-based video communications company Zoom Video Communications, Inc. have forged a strategic partnership to enable local companies with an enterprise-grade collaboration solution designed to give a better user experience in a hybrid working arrangement.

Through this partnership, PLDT Enterprise and Zoom will offer Zoom Meetings and Zoom Phone, a Zoom collaboration solution that enables users to meet and collaborate instantly wherever they are using any device compatible with Zoom.

“This partnership will enable the delivery of quality and efficient in-person and remote collaboration experience for employees in a hybrid workplace. PLDT Enterprise and Zoom will work together to empower local companies to maximize their productivity and time through these innovative business communication services,” said Melvin Jeffrey Chan, VP & Head of Enterprise Innovations & IoT Business Development.

With Public Switch Telephone Network (PSTN) integration, Zoom Phone can make and receive calls like a regular landline telephone with the necessary capabilities to enable users to not miss a single call. Likewise, Zoom Phone uses a landline number caller ID and can be used to conduct any type of call whether local, domestic, or international to both landline and mobile endpoints.

This provides an effective and efficient solution to companies and allows their employees to stay connected, productive, and collaborative anytime and anywhere.

Nico Alcoseba, PLDT Enterprise FVP & Head of Product Management & Marketing Group, noted that the said solution will be beneficial to local companies as it outperforms on-premise phone systems that do not meet the requirements of a remote and hybrid working environment employed by numerous companies now.

“This collaboration solution is timely and necessary to address the need of businesses for a feature-rich phone system to support their operations in a hybrid and remote setup. We are excited to offer this solution to local businesses looking for a cost-effective, scalable, intuitive, and simple business phone system to equip their employees,” said Alcoseba.

Zoom Video Communications Inc. is a cloud-based video communications company that allows users to set up virtual video and audio conferencing, webinars, live chats, screen-sharing, and other collaborative capabilities.

According to a study by research and review platform TrustRadius, Zoom is the leading video conferencing tool, dominating 50 percent of the video conferencing market in 2021.

Other video conferencing solutions offered by the company include Zoom Rooms, a software-based room system that provides an integrated video conferencing experience; Zoom Webinar which permits users to broadcast a Zoom meeting to up to 50,000 attendees; and Zoom Events, a versatile platform that allows the creation of a variety of engaging virtual experiences for attendees such as their own branded event hub, track ticketing, and registration, and control user access, among others.

For more information, visit pldtenterprise.com

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