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Wednesday, August 10, 2022

Beyond just beauty and aspiration: How Air Residences gives new meaning to luxury


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Since the beginning of time, luxury has always been about attaching symbolic significance to certain objects. By owning luxury residential real estate, for instance, people acquire a sense of distinction — improving their self-worth, creating elusive exclusivity, and making them feel more accomplished.

The biggest catalyst in these outward displays of spectacle and affluence is the fact that humans are, by nature, aspirational creatures. However, a recent Forbes article said that the pandemic has introduced a new force to reckon with in luxury marketing: personal meaning. Rather than social status, people now aspire for purpose and look at what is truly important; at things that make their lives rich and fulfilling.

A known trailblazer in Philippine real estate, SM Development Corporation (SMDC) remains at the forefront of the industry with master-planned, residential developments that bring together the perfect blend of artistry, comfort, and functionality. A fine example is Air Residences along Ayala Avenue Extension, Makati City.





Luxury made meaningful

What makes a luxury home is its ability to offer more than just a place to live. It’s a place to create meaningful relationships, to pursue career opportunities, to bask in idyllic spaces that make you feel alive and luxurious, and all in all, to cultivate a holistic well-being.

To make this possible, strategic location is key. PropertyGuru Philippines’ “Best Lifestyle Developer,” SMDC, took this into account upon designing Air Residences. The 59-floor, high-rise development sits in the country’s prized business and financial district amongst many renowned multinational and local corporations. This proximity not only grants residents superb convenience in swiftly getting to their workplaces, but also gives them more time and energy for the things that make them happy.

While professional growth is the city’s appeal to many, Makati City is no stranger to prime lifestyle establishments. From upscale shopping malls, to quaint parks, to world-class hotels and entertainment venues, to contemporary museums and cultural attractions, to the best flavors and culinary indulgences, down to iconic skyscrapers, captivating streetscapes, and eccentric art festivals that define the city’s unique character — Makati is undoubtedly home to the epicurean adventures that feed your soul.



Sustainable is the new luxurious

In a post-pandemic world that puts a premium on health and wellness, sustainability is made more of a core consideration than an afterthought. A luxury home, therefore, is now synonymous to greenery, open spaces, and an extensive selection of indoor and outdoor activities.

Air Residences embodies this new narrative exceptionally. The two-level amenity deck at Air Residences holds a plethora of active and passive rest opportunities for residents to enjoy, thanks to the expertise of Adrian L. Norman Limited, a Hong Kong-based firm esteemed in the fields of landscape architecture, urban design, and master-planning.

Take a dip, do a lap, or swim languorously in the cool, blue waters that await at the vast range of pools available. There’s a pool pavilion with a sun deck too, if catching some rays is what you’re up for. For a rejuvenating mental and physical experience, there’s the sports and yoga lawn where you could break a sweat and find your balance, and a jogging trail where you could go for runs amidst the lushest of landscapes. Unlock core memories with your loved ones at the gaming alley where you could bond over billiards and table tennis. Host your next house party at the barbeque terrace and pavilions, and nourish your young ones' minds in the kids' playground.

True luxury transcends mere aesthetic and extravagance alone. It's future-proofing; consciousness in leading a healthier, more rewarding lifestyle — and it all begins at Air Residences.



No less exquisite

While Air Residences excels in functionality, its architectural details are no less exquisite. In the same way that a luxury property is often built to possess the same aesthetic value as a work of art, Air Residences takes its inspiration from high fashion and the world-class Armani Hotel.

Dark yet airy interiors encapsulate timeless sophistication. Brass abstract fixtures on the walls punctuate a streamlined design. Taupe lounge seats, bright throw pillows, and sleek box lamps with hints of gold reiterate its contemporary look and feel. Tiered drum chandeliers fall in line above you and accentuate the grandness of the space. Meanwhile, the doorman and concierge staff, along with big, white orchids and the jazz music constantly playing in the background, ensure you come home to a five-star ambiance every single day.



Auspicious resilience

With drastic changes in the way people live came the record-breaking resilience of the residential property market. Well-designed, strategically located homes will continue to be a precious commodity and thus, a promising investment opportunity.

Financial experts noted that property investments do not carry as much risk in comparison to stocks and bonds where volatility is inevitable. If capitalizing on the inevitable threats posed by the inflation is what you're after, property is still, without a doubt, your best bet.

With high-value features such as excellent location, refined interiors, and sustainability-focused features, and proximity to key infrastructure developments such as the Makati Intra-city Subway and the PNR Commuter Railway System, end-users and investors alike are assured of an auspicious experience at Air Residences.

SMDC invites more Filipinos to look at premium vertical living from a new perspective — a home that is no longer just yours to enjoy, but an asset increasingly sought-after that you could secure your future with.

To know more about Air Residences, follow SMDC on Facebook, Instagram, YouTube, and Twitter, or visit the SMDC website.

Negros Bounty: What’s turning up lush beyond sugar


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Negros Bounty

Agriculture is a way of life in Negros Occidental, and so, at the height of the country’s wet season in August, Negros Season of Culture takes a look at what’s turning up lush beyond sugar. 

Towards the mountain, in the town of Murcia, a farm of naturally grown vegetables has now opened its gates to Saturday diners. Vientos de la Granja by Twenty-Six Herb Garden is the advocacy of Dr. Anabel Villanueva.

In “The Teaching Farm”, visitors come to pick vegetables from the garden and right there have them prepared for healthy meals. By buying at source, cooking at source, and dining at source, they eat fresh and reduce their carbon footprint, thus closing the loop of farm-to-table dining.



The Manila Galleon Trade (1565-1815) brought cacao from Mexico to the Philippines. “In Search of Heritage Cacao” is a rare chance to sit down and learn from one of the world’s leading cacao farmers, Cris Fadriga. Cacao trees have thrived well in his farm in Bago City. For years he has relentlessly sought specimens of the rarest type of cacao dating back to Spanish colonial times. His travels up and down the archipelago searching for sample trees has gained him a treasure of knowledge that now he wants his farm to be a learning center. 

In our story, “There is Always a Better Way”, we feature Herbanext  Laboratories and its innovative leader, Philip S. Cruz. The company’s botanical farm in Bago City and several satellite organic farms, all planted to Philippine medicinal herbs, provide Herbanext a cornucopia of raw materials, including banaba, bitter gourd, cat’s whisker, five-leaf chaste  tree, ginger, green chireta, roselle, wild tea, and turmeric. Herbanext works with various research institutions to develop herbal extracts for the  manufacture of health supplements, functional foods, fitness beverages, even cosmetics. Indeed, from pastoral plants come sophisticated solutions.

Friday, August 5, 2022

PH Digicon 2022 to offer boundless insight into digital transformation


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PLDT Enterprise will again stage the country’s most prestigious thought leadership event, the Philippine Digital Convention (PH Digicon), tackling the latest technology trends, emerging innovations, and insights to help businesses maximize opportunities and prosper.

Carrying the theme ‘Boundless,” the PH Digicon 2022 will feature a hybrid setup where virtual delegates are also invited to participate via the live broadcast at the PH Digicon platform simultaneous to the physical program. The two-day convention will be held at the Marriott Grand Ballroom in Pasay City on October 27-28 and marks the on-site return of the PH Digicon since its last face-to-face conference in 2019.

“This year’s convention will confer new perspectives on what is happening in the time of rapid digital transformation. Our delegates can expect a whole new level of discovery in pushing past one’s limits to be more efficient, collaborative, resilient, and agile. With a more dynamic advocacy agenda that is industry-oriented and forward-thinking, the PH Digicon 2022 is definitely not to be missed,” said Jojo Gendrano, FVP & Head of PLDT and Smart Enterprise.

Similar to previous years, globally recognized industry experts will banner the plenary session together with invited experts from across industries for an engaging discussion helping spark technological empowerment among businesses. Attendees can expect invaluable learnings and best practices from high-level keynote presentations, panel discussions, and insight sharing.

The PH Digicon 2022 will also hold seven thought-provoking forums covering key premises, such as powering the hyperscale revolution, bridging the divergence between digitization and cyber risk management, and emerging technologies that will shape tomorrow’s enterprises, and building a digital nation through smart cities.

“We will cover very diverse topics and themes by the distinguished lineup of speakers, and we are more than thrilled to share these with all the delegates. With this, we can expect to broaden our horizons and better understand how business is done in this new world of digital transformation and innovation,” said Gendrano.

PLDT Enterprise ensures an insightful program with an agenda covering key topics, including a look into the infinite potential of enterprises in a redefined digital universe; transformational leadership as the core of any successful digital transformation; and insights on new business models, strategies, and predictions on the future of business and tech, among others.

Additionally, there will also be discussions about growing businesses by building a fast and reliable network infrastructure, elevating customer experiences through innovative and customer-centric digital innovation, dissuading digital hesitation, and propelling digital transformation.

Meanwhile, the said convention will also provide an opportunity for delegates to expand their network, engage with fellow delegates, speakers, and sponsors, and be entertained by the nightly performances.

The registration details for the PH Digicon 2022 will be available soon. For more details, visit https://pldtenterprise.com/phdigicon2022.

 

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