Wazzup Pilipinas!?
Mother’s Day 2022 is widely celebrated by a lot of people around the globe. Here in our country. Today, May 8 we honor the Queen of our homes, sometimes we refer to her as the Best Cook, Best Tutor to kids and many other superwoman titles because she is the only person in the house who can do everything all at the same time. Moms can come in different persona, they maybe the typical ones we normally stereotype or very few are surprisingly different.
There are moms that naturally have a different vibe by choice, yet they still hang on their “SUPER MOM TITLE”. Cherry Saculo Genato (@cherry.saculo), a mother of a grade 9 teen, proves that raising her daughter, being a supportive wife and running multiple businesses are all possible and a great sacrifice has to be made to make way for all these to take place. Most women would like to go shopping, put on makeup, go to a salon, have a spa as their pastime, Cherry is no different with women who enjoy these types of activities, but the interesting part is how can these squeeze in on her daily busy schedule?
She presently manages Manila Preneur Corp. (@manilapreneurcorporation) an Events & Marketing Company for 12 years now. She started the business when she was 28 years old, handling projects from multinational companies. Corporate events are her forte, she is the creative director to her own campaigns. More than a business it is obvious that the reason why she enjoys events industry is because she is a natural “creative” . You can talk to her for hours brainstorming ideas and she doesn’t get exhausted.
“In the early years of Manila Preneur, I did a lot of activation events, I met clients and pitched almost everything…. from concerts, fashion shows, leagues, foreign events, auctions, religious affairs, bazaars, etc…. I can’t count with my fingers anymore. I didn’t sleep during those days and at that time my daughter was less than 7yrs old, she was closer to her dad. Jojo would take her to my events, so we can be together for his/my or my daughter’s birthday or any other special occasion, like mother’s/father’s day or even Christmas. My event calendar is my family’s calendar.” Familied people who work in the event industry can relate to this lifestyle. Cherry is a Serial entrepreneur, she can repeatedly turn creative ideas into successful business strategies.
She founded the Junior Preneur Org. (@JuniorPreneur), the 1st and only children’s bazaar in the country that had kids to participate, was running very well for many years before the pandemic hit, since kids can no longer do events face to face now. Soon the Bazaars will take place, she said.
Coming from a family who has been in the hotel industry for 30 years, she puts up her own hospitality service firm as well. Pico Tours and Condos (@picotoursandcondos) & Sprout Rooms (@SPROUTROOMS), a rental property-management company for leisure resorts in the Philippines.
Work is her best friend. She says, “I have friends everywhere and It’s because of work that I meet different people”. In fact during the peak of the pandemic, she became the President of a local fanclub (@hyunbinofficialphfanpage) of Hyun Bin, a Korean Actor of Crash Landing on you Netflix Original Series. She was featured numerous times for her novel ideas for the fanclub which were not only appreciated by the fans, but even celebrity fans like Ms. Sharon Cuneta and Ms. Charo Santos-Concio. She came out with a proudly brewed Local Craft Beer for the actor, which made news locally & internationally last 2020.
And most recently, she is part of other start-up companies in the industry of IT, Crypto and NFT which piloted this 2022.
It is amazing how her professional life is connected to her personal activities. Cherry is the Managing Partner of MNL Beerfest (@mnlbeerfest), a festival that exclusively mounts the events of the Philippine Craft Beer Community. These are huge happenings and in fact Philippines is running 3rd in southeast Asia when it comes to festival size. It’s ironic to think that a “lady” is representing the Festivals for the Craft Beer Events in the country. There will be a Festival this coming June 12, Independence Day a come-back Event after 2-year rest due to pandemic.
So how did she become a Super Hot Mom? Aside from the fact that she founded Junior Preneur Org for her daughter Tiffany when the kid was only 7yrs old, she is working out a social brand called “Gala” that arranges house parties for her Gen-Z daughter. “I couldn’t slow down the maturity of teens nowadays, they are very ahead of us, but that doesn’t mean we allow them freely to do what they want or we prohibit them from experiencing such, thus, I want to make sure that their parties are monitored by a guardian.” This is the concept behind Gala. Another soon-to-be project or company for Cherry.
“Imagine, I hang out with my teen and her friends! We even share our outfits & accessories. It’s so fun to do this” --- says Cherry
When we put the word “Hot” we would normally refer to sexy, strong & attractive individuals. For Cherry this is part of the package already. Being an ex-model/ host talent in the past, she’s a competitive Tennis Player and a Jetski Racer at Subic, Pampanga.
Now she is a Can-Am Ryker rider of Can-am Moto Club Ph who can speed up at the expressways leaving other riders behind. Women on the road, have a certain appeal to people, their energy of passion. This growing community is paving the way, creating their own traditions and encouraging women from everywhere to experience the open road. It is nice to hear what riding means to them and get inspired by their exhilarating experiences. “I like cars as much as I like to put on make up. I learned to drive when I was 4th grade. The road is my playground. I got interested on motorcycles lately, since I realized I’m almost 40yrs old, let’s start something adventurous for myself this time.
To all the mothers, single mothers, mothers to be, who we look up to, whether we see them at the kitchen, at the church, at the office, at the shopping districts or at the speedway ---- we know that all have amazing stories. Their superwoman skills are innate in them. They never show their exhaustion, they are the source of inspiration. We commend your versatility to change your moods so others may comfortably fit it.
Happy Mother’s day to Super Mom like Cherry and to all the rest of the other mothers who have earned their wonderful titles as the most awesome woman of our homes.
Ross is known as the Pambansang Blogger ng Pilipinas - An Information and Communication Technology (ICT) Professional by profession and a Social Media Evangelist by heart.
