BREAKING

Saturday, April 10, 2021

Lara Alvarez to ONE CEO Chatri Sityodtong: 'I'll meet you again’



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Lara Pearl Alvarez' journey in The Apprentice: ONE Championship Edition has come to an end, with the 24-year-old accountant being the third candidate to be given the boot.

"I do see that you are beautiful inside with the real warrior spirit," said ONE Championship chairman and CEO Chatri Sityodtong. "But the business world is a dog-eat-dog world where only the strong survive."

"Instead of boxing yourself with your fears, doubts, and insecurities about what you're capable of and not capable of and staying in your comfort zone, until you learn to break free, it will be impossible for you to unleash your greatness. I know what it's like to be down and out, so I really empathise with you."

It was a heartbreaking moment for Alvarez, with her being given the pink slip over Team Valor teammates Sho Takei and Clinton Tudor.









But despite this being the end of the road for her in this competition, she believes that her path will eventually cross with Sityodtong again in the near future. "I'll make sure that I'll work hard and I'll meet you again," she said at the end of episode three.

Cryptic as the remark was, Alvarez vowed to make true to her words.

And she's already doing her part, working on her skills to do better on the business side of things. "Right now, I am working to acquire the business skills that I fell short in during the competition," she said.

The experience in The Apprentice: ONE Championship Edition, she admits, was an eye-opener for her, learning that if she really wants to be successful, she has to badly want to succeed in her goals. And working behind the shadows just won't cut it.

"I could have been more confident with the skills I had, I should've insisted on my ideas when they weren’t heard, and perhaps, I should have also taken bigger roles," she said.

Alvarez has been vocal of her insecurities inside the Boardroom which, to her, cost her spot in the competition as she constantly downplayed what she could have contributed for her team. And not even the change of scenery, with her moving from Team Conquest to Team Valor, helped her case as she fell into the same trap of being a mere follower.

It's this quality which made the most impact for Alvarez as she took the lessons she got from Sityodtong to heart.

"My biggest learning from Chatri is that for someone who wants to make a difference, he/she should have an unbreakable spirit, that no matter what challenges he/she faces, or whatever other people say, he/she must never lose the determination and spirit he/she had at first," she said.

Bitter was this pill for Alvarez to swallow, knowing that all of her sacrifices ended up for naught.

"To be honest, it feels like I have failed them for not winning the show. I believe it's just normal to feel such, but I have done my best and that I believe that there is a reason for everything," she said.

On the flipside, it also reunited her with her son, looking at her misfortune in a more positive light and quipped, "I was excited to see my son and family because I miss them so much and I had been longing to hold my baby in my arms again."

Still, the warrior spirit is evident in Alvarez who is driven to really "meet [Chatri] soon."

"I am still determined to be a part of ONE Championship someday," she said. "The first thing that came to my mind when I got eliminated was that I will gain the skills I lacked and I'll be back. I know that if I will do my best in my chosen career path, one day I will be able to meet him again and I will work for that day to happen."

That day can't come soon enough for Alvarez, although she hinted that she may be back sooner rather than later.

After all, she has reunited with the famed Team Lakay in Baguio and is training once again in martial arts.

"I'm starting to train again in martial arts, which is my passion. I went back to train with them immediately after I came home to Baguio City to stay fit," she said.
Does that mean that Lara will soon be trading her coat for fighting trunks? Never say never, she said.

"As of now, I am unsure if I have ambitions to fight in the cage, but we never know what the future holds. I'll keep on watching for new opportunities for me as I have no work to go back to since the hospitality industry is still suffering due to the pandemic. I am not closing my doors to life-changing opportunities and possibilities."

The Apprentice: ONE Championship Edition is showing across Asia on AXN, the show’s official Asian broadcast partner, with markets to include Singapore, Indonesia, Malaysia, Hong Kong, Philippines, Taiwan, Thailand, Cambodia, Myanmar, and Vietnam.



The first season of “The Apprentice: ONE Championship Edition” consists of 13 episodes and will be seen in the Philippines on Thursdays, 8:50 pm on AXN cable network and on Mondays at 9 p.m. on One Sport.

PLDT Global Enterprise Receives Award from Alibaba Cloud for Esport Project



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PLDT Global Enterprise, through its Asia Pacific team, recently received “Project of the Year Award” from Alibaba Cloud - the digital technology and intelligence backbone of Alibaba Group – further fortifying its partnership with the latter. 

In 2019, PLDT Global Enterprise and Alibaba Cloud collaborated to provide digital and cloud solutions for Esport matches during the 30th Southeast Asian (SEA) Games, ensuring athletes a seamless and world-class gaming experience. 

PLDT leveraged its wholly owned Ethernet Private Line (EPL) service—through its international cables APCN2 and ASE—to bring Alibaba Cloud’s computing services coming from its Point of Presence (PoP) in Singapore.  

With this, PLDT Global Enterprise received the “Project of the Year Award” from Alibaba Cloud for the successful partnership, as well as it being a national project with Philippines hosting the 30th SEA Games. This prize is from Alibaba Cloud HTK region that covers Hong Kong, Macau, Taiwan, Korea, and the Philippines.

Vic Tria, PLDT FVP & Enterprise Revenue Group Head, highlighted his appreciation. "We are honored to receive such recognition from Alibaba Cloud. We at PLDT Global Enterprise pride ourselves on being able to connect leading technology providers such as Alibaba Cloud to the Philippines while enabling them to capitalize on the country’s thriving digital economy growth.” 

Jeff Mendoza, PLDT Enterprise Asia Pacific Regional Head, projects an uptrend in cloud requirements in the Philippines. “This partnership milestone also marks the first Alibaba Cloud - PLDT Enterprise’s GTM collaboration in the Philippines. As the enterprise and public sector's cloud requirements anticipate an impressive growth trajectory in the country, we anticipate a stronger partnership with Alibaba Cloud while exploring other venues of cooperation,” he stated. 

Allen Guo, Country Manager for the Philippines, Alibaba Cloud Intelligence, extended his well wishes saying, “We would like to congratulate

PLDT Enterprise with the ‘Project of the Year Award’. It has been a pleasure collaborating with PLDT Enterprise to speed up the digital transformation of businesses in the Philippines and we look forward to working together further in future projects." 

The PLDT Group has been at the forefront in providing digital solutions to support and strengthen the country’s ESport endeavors, which helps build capabilities of Filipino athletes and enabling them to globally compete. 

PLDT boasts of an extensive roster of clients and partners throughout the Asia Pacific, US, and Europe—making it the ideal partner for global enterprises looking to bring their businesses to the Philippines and other global markets. PLDT also owns vast international submarine cable assets spanning across the globe while complementing these with  globally certified data centers in the Philippines,  to serve the hyperscalers and global internet companies with their digital infrastructure requirements.

R/GA Singapore brings new perspective to wellness with dance and pop culture for Prudential’s ‘WeDO’ campaign



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R/GA Singapore is pleased to support Prudential Corporation Asia’s (Prudential) launch of their new ‘We DO’ social media-focused campaign that aims to bring people together to learn about the multiple dimensions of wellness in a fun, fresh and interactive way.

The campaign kicks off with the premiere of ‘We DO’ – a new hit single and music video by K-pop supergroup SuperM created in partnership with Prudential. It will be followed by an ongoing series of wellness activities such as dance challenges in collaboration with SuperM on social media channels. The campaign is now live regionally across Prudential’s Asian markets.

The Covid-19 pandemic has caused countries across the globe to go into prolonged lockdowns, leading to a spike in loneliness and social isolation, and for some, lower fitness levels. Millennials and Gen Z, in particular, are feeling pressure across various dimensions of wellness. Prudential wanted to bring a new perspective to health and wellness to help people become holistically healthier. Based on insights that the desire for empathy, togetherness and connectedness are at an all-time high and personal health thrives with a group effort, R/GA Singapore contributed and formulated ideas around the concept of dance, which led to the We Do Dance creative idea. The idea for co-wellness is in line with Prudential’s ‘We DO’ spirit, reflecting on the company’s focus on health and wellness and its commitment to support people at every stage of their lives.

Leveraging R/GA’s creative and experiential capabilities, the campaign aims to make co-wellness more dynamic, digital and united. R/GA tapped on the phenomenal rise of new behaviour in the social world: dance and used it to move people towards wellness collectively. Through K-pop, a genre of music that’s inherently unifying, fun and social, R/GA worked with SM Entertainment on the lyrics, choreography and production of SuperM’s new single and music video ‘We DO’ and also coordinated the launch between SM Entertainment and Prudential across Asia. The single, launched today, kicks off with wellness activities, including dance challenges in collaboration with SuperM on social media channels, to help people get better together. The first challenge goes live on 10 April, Saturday, and SuperM members will view shortlisted video submissions.

“Our partnership with Prudential has always been a fulfilling one, and this partnership was an exhilarating challenge of building connected human experiences that we’re uniquely geared to meet. Not many can say that they’ve created a new hit single and music video with a K-pop phenomenon, so we’re very glad to be able to make this happen together with Prudential,” said Dorothy Peng, Managing Director, R/GA Singapore.

“Our mission is to make engagement between brands and people easier, more fun & rewarding, so we’re really excited to have launched this campaign for Prudential to redefine health and wellness together,” she added.

Anthony Shaw, Chief Marketing and Consumer Officer, Prudential Corporation Asia, said, “As part of our commitment to helping people get the most out of life, we are delighted to launch the ‘We Do Dance’ series with SuperM. We want to inspire the young and young at heart to get healthy and have fun doing it. We are delighted to work with R/GA Singapore and tap into their creative expertise and leverage their insights to engage our young consumers.”
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