R/GA Singapore brings new perspective to wellness with dance and pop culture for Prudential’s ‘WeDO’ campaign

Wazzup Pilipinas!?


R/GA Singapore is pleased to support Prudential Corporation Asia’s (Prudential) launch of their new ‘We DO’ social media-focused campaign that aims to bring people together to learn about the multiple dimensions of wellness in a fun, fresh and interactive way.

The campaign kicks off with the premiere of ‘We DO’ – a new hit single and music video by K-pop supergroup SuperM created in partnership with Prudential. It will be followed by an ongoing series of wellness activities such as dance challenges in collaboration with SuperM on social media channels. The campaign is now live regionally across Prudential’s Asian markets.

The Covid-19 pandemic has caused countries across the globe to go into prolonged lockdowns, leading to a spike in loneliness and social isolation, and for some, lower fitness levels. Millennials and Gen Z, in particular, are feeling pressure across various dimensions of wellness. Prudential wanted to bring a new perspective to health and wellness to help people become holistically healthier. Based on insights that the desire for empathy, togetherness and connectedness are at an all-time high and personal health thrives with a group effort, R/GA Singapore contributed and formulated ideas around the concept of dance, which led to the We Do Dance creative idea. The idea for co-wellness is in line with Prudential’s ‘We DO’ spirit, reflecting on the company’s focus on health and wellness and its commitment to support people at every stage of their lives.

Leveraging R/GA’s creative and experiential capabilities, the campaign aims to make co-wellness more dynamic, digital and united. R/GA tapped on the phenomenal rise of new behaviour in the social world: dance and used it to move people towards wellness collectively. Through K-pop, a genre of music that’s inherently unifying, fun and social, R/GA worked with SM Entertainment on the lyrics, choreography and production of SuperM’s new single and music video ‘We DO’ and also coordinated the launch between SM Entertainment and Prudential across Asia. The single, launched today, kicks off with wellness activities, including dance challenges in collaboration with SuperM on social media channels, to help people get better together. The first challenge goes live on 10 April, Saturday, and SuperM members will view shortlisted video submissions.

“Our partnership with Prudential has always been a fulfilling one, and this partnership was an exhilarating challenge of building connected human experiences that we’re uniquely geared to meet. Not many can say that they’ve created a new hit single and music video with a K-pop phenomenon, so we’re very glad to be able to make this happen together with Prudential,” said Dorothy Peng, Managing Director, R/GA Singapore.

“Our mission is to make engagement between brands and people easier, more fun & rewarding, so we’re really excited to have launched this campaign for Prudential to redefine health and wellness together,” she added.

Anthony Shaw, Chief Marketing and Consumer Officer, Prudential Corporation Asia, said, “As part of our commitment to helping people get the most out of life, we are delighted to launch the ‘We Do Dance’ series with SuperM. We want to inspire the young and young at heart to get healthy and have fun doing it. We are delighted to work with R/GA Singapore and tap into their creative expertise and leverage their insights to engage our young consumers.”

ABS-CBN news team tailed by Chinese missile boats

Wazzup Pilipinas!?

For all the bravado and machismo that a lot of our “leaders” have boasted about, who do we see in the West Philippine Sea?

A woman who just exposed how we are being bullied by China within our premises.

Chiara Zambrano and the ABS-CBN News team have more guts than President Duterte and all the men flexing macho in the Cabinet.

ABS-CBN News' Chiara Zambrano reported that she and her crew were supposed to visit Ayungin Shoal, where the Philippine Navy maintains its presence through BRP Sierra Madre.

The Filipino boat, however, failed to even get near the shoal.  The Chinese are harassing us in our own waters!! Where is freedom of navigation!?

ABS-CBN’s Chiara Zambrano checked their boat’s location, and they were only 90 nautical miles from Palawan. That’s almost just as far as going to Cavite from Tarlac.

Clearly, they were within our Exclusive Economic Zone, and yet, China’s war vessels brazenly charged in their direction. Iyan ba ang magpapark lang ng barko kasi masama ang panahon?

Pinalibutan na tayo sa sarili nating teritoryo. Tayo pa ang takot sa sarili nating kapuluan.

Ang humabol sa team ni Chiara Zambrano ay hindi ordinary ships, but an attack ship it of the Chinese People’s Liberation Army Navy. 

Motto ng China: “Lahat ng naaabot ng paningin ko ay SA AKIN”. F*cking retard clowns. Syempre, no comment si pagong diyan. BFF eh.

Is this what you call "bilateral ties" ? China's vaccines for our seas? They're harvesting our resources and threatening our people.

Still no reaction from our coward, traitor leader. Mahiya ka Araw ng kagitingan pa naman nung nangyari! No show pa sa mga commemorative activities ng Day of Valor.

Kung DDS ka pa rin, puwede ba magsama-sama na lang kayo sa China at hindi sa West Philippine Sea. Doon sa mainland kayo maghimuran ng puwet.

Buti pa si Chiara Zambrano nakarating na ng west Philippines sea kahit hindi nangako, pero yung isa dyan mag je jetski daw pero gang ngayon hindi pa rin ginagawa...

Sinasalakay na tayo ng China sa sarili nating bansa. Si Duterte tahimik pa rin. Tahol ka naman jan kung buhay ka pa.

Syempre mag lalabas na naman ng walang kamatayan diplomatic protest si Teddy Boy Locsin, at mag post sa Twitter ng mabulaklaking salita, tapos end na. Yun lang kaysa niyang gawin in defense of the Philippines.

Kawawa na naman ABS-CBN. Ginalit na naman nila si Duterte. Good luck na lang sa franchise ninyo. You just provoked his close friend - The f*cking Chinese!

This kind of reporting. Brave. Clear. Immediate. So proud of this news team. I've always looked up to daring news peeps as the ideal journalists. Their courage to report the enraging events at West Philippine Sea is absolutely outstanding. Can't imagine how terrifying it must have been to be there.

They had more balls in covering what the heck China is doing in our territory more than a president who promises to come and face the Chinese Navy in said disputed territories "while riding a jetski holding the Philippine flag."

These past few months, a columnist has been writing articles praising Duterte and Go, even to the point of justifying the shutdown of ABS-CBN. Clue: This "journalist" writes for an obscure broadsheet and teaches ethics at a prestigious university.

Tiglao from Manila Bulletin has been praising Duterte to the highest heavens while villifying his critics for years now. Mahilig kumutak pero di naman nangigitlog ng ethics. Char!

He's a notorious paid troll, laging sinisiraan si PNoy at Mar.

Gagu. So nasa bahay mo ung magnanakaw, kailangan umalis ung may ari dahil mapoprovoke sila? Ulul. DDS. 

Just yesterday this paid troll said #PatayNaBa is bad, now he's saying the Chinese Navy should've just killed Chiara Zambrano. 

DDS paid trolls really are evil.

It is almost like the military is asking the Filipino journalists "what were you doing there?" even when the better question might be aimed at the AFP: What were you not doing there? 

What were you NOT doing in the West Philippine Sea?! 

Now THAT is the better question to the military.

Has the government sold us already to China? Why aren't there any coast guard in our EEZ?

China should pull her Navy and Coast Guard outside the Philippines' EEZ to prevent any incident that might lead to further escalation in a disputed area that is already a powder keg in the region.

This latest provocation only proves that China knows she can never win diplomatically or legally in our territorial disputes in the West Philippine Sea, hence, she is desperately resorting to the threat of using deadly force.

The ABS-CBN crew risked their lives to report on China's encroachment on our EEZ, yet the DDS troll farm still has the nerve to blame them for being chased away by a Chinese vessel.

Araw ng Kagitingan kahapon, pero asal-MAKAPILI sila 

Kawawa ang Pilipinas. Tama si Heneral Luna, Pilipino ang papatay sa kapwa Pilipino.

I know my anger has to be directed toward Duterte and the admin, but man... fuck the people who put him into power. More so, fuck the people who told us to shut up about telling what Duterte is. Fuck them for telling us we were lying 

When the time calls for it and if we get attacked - may the West PH Sea be split in the middle like in the time of Moses and then swallow the whole Chinese Armada and all their infrastructure, weapons, warships and soldiers. Nothing is impossible. Pinatubo took down US Bases. Nature will be on our side.

#DuterteResign and #LetLeniLead.

Wazzup Pilipinas!?

What is MASS TESTING?

VP Leni Robredo says it doesn’t refer to testing the whole population. “it’s testing in communities where transmission is high”

Robredo says testing has to be pro-active, brought to community “ayaw nilang pumila sa ospital for testing”

Creative incentives to get the swabbing done: Libreng bigas plus 2 weeks food packs for those who test positive. The VP gets it. Sana all.

I love the OVP's response. That's what we want. A concrete solution that eventually will PREVENT the virus from spreading and the assurance of food for the families in NEED THE MOST. I hope the OVP widen its scope to the NCR plus bubble to precent further spread.

The level of awareness and knowledge of our VP! She clearly understands the assignment.

Why settle for a president who is all talk when we can have a leader who talks (and eloquently at that) and acts with measurable results?

That’s how a government employee should think and work! Bravo Madam! Napakahusay!

When you are not given so much power by the Constitution yet you managed to be more competent and valuable than the rude incumbent president who's always missing-in-action.

All of those comes from very limited funds.

With a budget that’s almost next to nothing, with just a handful of staff but with the support of volunteers & donors who trust her, VP Leni has accomplished so much. What more if she’s in-charge & has access to the country’s funds & the govt’s human & material resources?

When your primary concerns aren't your public image or the interests of your friends and allies, then you're able to come up with solutions that actually work. This comes from actually caring about other people. Some people are just incapable of that.

A small office & budget that could launch a thousands of plan to help ease the plight of our countrymen, yet still criticized by few.

We need a leader who finds ways to solve a serious problem. we don't need a leader who's making himself look pitiful to avoid doing his job.

Salute to your dedications Madam VP Leni. What I like about her is the consistency, from the start, up until now. She providing what's she can and what the public need.

Grabe! Only the insecure people will hate her.

This is the kind of leadership that this country badly needs, not the one which is full of theatrics but is devoid of solutions.

Seriously, where is the President???! The Filipinos deserve to know his true health condition. If he's sick, #LetLeniLead at least the covid response. We cannot just wait for him until he feels better again. We need someone to lead NOW!

Regardless of the rumors flying about, it's been clear for months that Duterte isn't fit to lead.

If the reigning Miss Universe cannot fulfill her duties, the 1st runner up shall take over.

SO, LET LENI LEAD!

Can we unite our individual voices under the leadership of 1Sambayan to make the call for VP Robredo to be our leader according to the constitution.

Duterte can no longer fulfill his duties as president. The constitution is clear. The VP should take over.

Let's respect the constitution.

VP Leni: *deploys swab cabs, donates PPEs, hires volunteer doctors, launches free teleconsultation service, regularly posts efficient, research-backed solutions and recommendations to curb the pandemic*

Duterte: ...I'm alive!

But of course, he would never step down voluntarily or be declared incapacitated by his cabinet. Something drastic and, uhm, final has to happen. They'll have to drag him out as he breaks his fingernails catching at the doorcase.

So long as #DutertePalpak is in office I don't really see the situation improving significantly, if at all.

Tingin ko ang solusyon na lang talaga ay #DuterteResign at #LetLeniLead.