8 Ways Machine Learning Is Impacting E-Commerce Industries

Wazzup Pilipinas!

Technologies are getting more sophisticated these days, yielding the most accurate results. Now machines and smart technologies can do complex tasks that were only possible for humans to achieve.

That too, more precisely and rapidly, within minutes and seconds. Making decisions is no tougher these days. Instead, smart technologies help businesses to make better decisions than ever before.

One industry that is exploding due to cutting-edge technologies is none other than the e-commerce industries. Today, they have all the products and services on their list, serving all over the world.

Giving massive discounts on festivals and reaching with their products to customers’ doorsteps. E-commerce industries are the most reliable partner for shopping on every occasion.


Introduction

Leading e-commerce firms are investing billions in exploring smart technologies for their business. And they are getting endless benefits from it. Analyzing customers' demands, providing what they want, building trust, and lifetime relationships. This way, the e-commerce industry is ruling the world by winning many hearts.

Technologies like machine learning provide competitive advantages and customer satisfaction. As you know, customers rely more on online shopping for buying goods and other services. Competitions are high in the market.

E-commerce firms need to get equipped with the latest technology trends. And automate business processes resulting in zero errors and better user experiences. 

Here are EIGHT practical applications of machine learning and how it is impacting the e-commerce industries.


Voice and Image Search For Better User Experience

Voice search is becoming the mainstream these days that lets customers search for their items without even typing. Machine learning algorithms analyze voice using NLP to figure out what customers are asking.

Amazon, Flipkart, eBay use image search so that customers can use the image of products or image URL in the search bar. And search bar helps customers to get the relevant products that best match the image.


Premium Logistics Services Packed With Home Delivery

ML algorithms in logistics help to figure out the fastest delivery routes so that it reaches customers' home in the least time. It even gives the exact shipment status of the product with real-time data and geographical location. And just with a few clicks, customers can track and expect when the item will get delivered.

As a result, it improves the logistics facility and warehouse efficiencies by reducing overheads.


Target and Re-target Potential Customers With Marketing Automation

Marketing automation and ML algorithms collect customers’ data - buying behavior and intent. And target them through dynamic ads and personalized emails. ML tracks customers’ behavior before, during, and after buying.

It also tracks demographics data, purchase history, and analyzes them to find patterns and clusters. It helps the marketing team to target and re-target them across various platforms - websites, social media, and many channels.


Chatbots, Personalised Emails Lead to Smoother Customers Experience

Customers love when they get personalized notifications, text, and emails. Chatbots respond instantly, and they can provide tailormade responses for customers. And it leads to seamless customer experiences with dedicated and personalized text.

They use automated emails with personalized scripts to engage with their customers and turn them into buying prospects. It builds trust and gives them more reasons to take action. Complaints get reserved in the least time, and customers will get a smoother user experience.


Smart Recommendations That Y Would Never Want To Miss

Though technologies are human-made, they work smarter than human brains. Therefore, recommendation engines are the best way to drive more sales. Recommendations engines go through buy history to recommend what customers should buy next.


These engines use KNN Algorithm using R to predict matching & bundled products. And notify customers with dedicated notifications.


Predicting Supply and Demand Using Forecasting

With the e-commerce industries expanding in all ways, it is crucial to bridge the gap between supply and demand. Predicting the massive number of items and keeping track is not easy either. Companies use the forecasting method for predictions considering the need for products and multiple occasions.

Ecommerce firms make sure they have plenty in stock during festival occasions where people intend to buy more. Tracking historical data and predicting future sales, the higher managers make decisions about each product. And results - accelerate business growth and maintain a sound business ecosystem. 

Advanced Fraud Protection To Hold Your Trust & Liability

Although E-commerce companies are evolving rapidly compared to other industries, many of them are susceptible to fraud and scams. Too often for massive discounts and high handling & transportation charges. Other times for high prices and low quality, along with non-refundable conditions.

Detecting and preventing these severe frauds is highly impossible without ML algorithms. These algorithms can process repetitive iteration and prevent fraudulent transactions. This way, they can win customers' trust and convince them for more purchases.

Understand Your Customers Better With Sentiment Analysis

Customers are the best resources to drive your business as their feedback matters a lot and take any business from small to big. The only way to meet their requirements is by understanding their preferences.

In the digital era, customers can be from anywhere and everywhere, letting you hints about their needs on social media platforms and reviews on e-commerce sites. Since almost every interaction happens digitally, e-commerce collects a massive amount of customer data. It includes - demographics, psychographics, and behavioral data.

The hardest part is mixing them and delivering actionable insights from them. It is where sentimental analysis (opinion mining) plays a crucial role, using NLP & ML algorithms to interpret and classify emotions. And provide them according to their requirements.


Conclusion

The E-commerce industry is booming, providing a smoother user experience, and giving people more reasons to trust in their business. The way ML, AI, and other cutting-edge technologies are impacting, industries like e-commerce industries are spending more on these.

For businesses like e-commerce industries, processes are always tedious, laborious, and very risky. E-commerce industries involve in a series of operations, from typing for a search, adding them into the cart, and purchasing them. Advanced technologies play the most crucial role.



The future of e-commerce industries is undoubtedly going to be full of exciting changes and smart innovations, more personalizations. Now that it is very much a part of everyday life, ML and AI-driven technologies are ubiquitous.

Batangas City emerges as global winner in this year’s We Love Cities Campaign

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Batangas City has been hailed as the World’s Most Lovable City and overall winner in this year’s edition of the World Wide Fund for Nature’s (WWF) We Love Cities campaign.

The award announcement was held online via Zoom last October 28, which was attended by representatives from WWF national offices and We Love Cities campaign finalists. Oliver Gonzales, Environment and Natural Resources Officer of Batangas City, expressed his joy over the result of the public engagement campaign.

“We’re overwhelmed and happy. This challenge brought us together and made us proud as citizens of our city. We want to thank WWF-Philippines for their great support and guidance throughout this challenge. This means a lot to us especially since we’ve been hit by the pandemic. The city is doing its best in implementing various initiatives and efforts. We have something new to hold on to, and this is great news to all of us. This win will inspire us to keep on going and to work hand-in-hand for this city,” shared Gonzales.

The We Love Cities Campaign, which has empowered the general public globally with the opportunity to celebrate, vote, and upgrade their city through suggestions made and addressed to decision-makers, is interwoven with the One Planet City Challenge (OPCC)—a biennial global challenge organized by WWF to guide cities towards the most effective climate action, while publicly recognizing the most ambitious cities as leaders in the field of sustainable urban development.

Through the OPCC, the country’s declared national winner for 2020, Batangas City, and national finalists, Muntinlupa City and Santa Rosa City, were the representatives of the Philippines in this year’s We Love Cities campaign. All the three Philippine cities ranked into the Top 10, out of 54 cities in 26 participating countries across the globe for the 2020 edition. Citizens from these countries expressed their love and support for their cities with the campaign garnering over 1,170,000 votes through all channels, 4,600,000 social media engagements and a social media reach of 80,000,000.

“Our three Philippine cities that participated in the We Love Cities initiative really stepped up to the plate and did quite well, even as they were addressing the current challenges brought by the pandemic. We are truly honored by their participation. Thus, this We Love Cities award for Batangas City is particularly special. It also highlights the active engagement that Filipinos have with their cities as they promote their solutions, and aim to make their cities more livable, sustainable and resilient. It is truly aligned with WWF’s call: Together Possible.”, says Atty. Angela Ibay, WWF-Philippines’ Climate and Energy Programme Head.

In addition to recognizing the importance of public engagement in achieving sustainability goals, Batangas City aims to be the first carbon-neutral city in the country by 2030 and has developed a comprehensive climate mitigation and adaptation plan to realize this vision.

For more information and updates about the We Love Cities 2020 campaign, log on to https://welovecities.org/.

Rabbit farming in the city of Pasig

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All I wanted was an alternative source of fertilizer. But in my search, I think I stumbled upon an interesting business opportunity.

At a small space in his backyard, the owner takes care of rabbits as pets for both personal and for sale mostly to customers who finds him online as Rabbits Ko sa Pasig City. 

I found him online because one member of a plant group in Facebook has rabbits as pets where he uses it's poop as fertilizers for his veggies that were all thriving because of the addition of these organic fertilizers. 

Yup, Plantitos and Plantitas just dry them up or even as fresh, to add to the soil where their plants are growing, and it does boost the plants growth.

But this guy is based in Pampanga where he also bought his pet rabbits.

I also have a foreign friend based in Masbate who also takes care of rabbits as a business.

Both places are just too far for me, thus I therefore looked for nearer options, and would be perfect but to find one just a tricycle ride away from our home.

Just over at Kapasigan, close to the Pamantasan ng Lungsod ng Pasig is his residence...and at his backyard is where you'll find his rabbits. No signage outside since it's a residential address but his rabbits are advertised online through his own page.

Rabbits do eat all day and they also multiply like crazy. They can get impregnated and give birth fast. The bunnies can be separated from their mother as early as two to three months, and can mate already after 6 months. 

For more details, I posted a series of videos on our official Facebook fan page so you'll get to learn more.

Part 1:

https://fb.watch/1wJwXHMOE1/

Just watch the video for more detailed information. Part 2 is where we sat down to fully discuss rabbit farming in the city including the investment to setup this kind of small with the potential to be big and profitable business.

Part 2:

https://fb.watch/1wJzWWcZAv/

Customers finds him on Facebook as Rabbits Ko sa Pasig City where you can order online and just have these rabbits picked-up and delivered straight to your doorstep via courier of your choice.

How much for a pair (a doe and a buck) so you can start with them either as your pets or as a breeding business if you decide to become bigger? You'll find that out in this video.

The owner said he started out with two pairs, and he has been doing this for five years already. His female pets give birth to 6 to 8 kits (baby rabbits), and gets to sell them quick. As of this writing all existing kits already have owners....while he waits for the other pregnant does (female rabbits) to give birth.

Of course you need to invest on the cages, the bigger, the better to give your rabbits more room to move around and exercise.

Recommended is 6 x2 x3 feet to give them room to hop and stand on their two feet. They also need a few hours of play on a daily basis preferably.

His cages were arguably small but he did say he lets the adult ones go out for exercises, but not too much because of possible threats to their health. I keep asking him about the cage size because if I will get one of my own, I'll want the biggest one possible and with good flooring too.

Plus the feeds, since they'll need pellets to give them more nutrients to grow bigger and healthier, aside from the grass, hay and edible leaves of vegetables. The owner showed me some of his vegetables that he grows on his property so it saves him on the feeds.

On a large scale, the meat type of rabbits can also be sold for meat as they are leaner than beef thus healthier. But I can't imagine having these cute and adorable creatures for lunch or dinner. So scratch that thought. I want to pet rabbits for their love and poop, not eat them.

So again all this started with my search for animals that I could have as pets so I could use their poop as fertilizers...hahaha...but it seems aside from being a Plantito or Vegetito, I'll be taking care of rabbits too. So does that mean I'm now a "Rabbittito?"

BONUSes:

Now there's a bonus for Plantitos and Plantitas, just beside at their property is also a relative who sells quality ornamental plants.

This is like hitting two birds with one stone. You are definitely in luck. Perhaps you could get a discount if you buy both rabbit and plant during your visit.

And another bonus is there's another relative who makes and sells DIY drones. Now that sounds interesting too.