Collaborating with Influencers to Boost Brand Awareness

Wazzup Pilipinas!

Been very active on social media as I get to learn a lot from posts and discussions on group chats.

There's this post seeking advice if whether startups are in favor of collaborating with Influencers.

Below are some selected parts of the discussion I gathered to believe valuable information.

The right influencer can really bring in the sales. Influencers can bring in considerable sales and credibility.

The operative word here is right. The influencer has to be aligned with the brand's target market so he or she can bring in the sales.

Depending on your market and your goals, but most importantly on the influencer, if they fit your brand and they can make your vision come to life, it will be beneficial for both parties.

As a micro-influencer who has accepted paid collaborations and projects from brands here are some points to consider:

1) Some brands don’t prepare their influencer marketing strategy well. Is the goal for brand awareness? Lead generation? sales? or brand affinity? If you say all, you did not think it through. Make sure you have a clear purpose or message for your campaign, and not just randomly doing things for the sake of it.

2) Choose the right influencer for your brand. A legitimate influencer will know when to decline a project that is not a good fit for them. Be wary of those who accept  almost every project and have more than 50% of their content as sponsored posts. Personally, I think that kind of behavior dilutes their credibility.

3) Be Fair. Some influencers really put in the time and effort to build their following and consistently deliver quality content. To discount that effort into, ‘it’s just a social media post’ is insulting. Some have turned it into a full time career, so they also need to be properly compensated.

4) Don’t just look at numbers. Just because they are popular does not automatically mean they are the right one for you. Like, you wouldn’t get Manny Pacquiao to post about a beauty brand, would you?

Are We Content Creators or Garbage Creators?

Our thinking nowadays could be a reflection of the crappy teleseryes and shows that the masses watch. Those reality shows and talent searches that add emotional backstories of each contestant to their performance as a factor to raise interest thus tainting the judges, and the viewers, decision in choosing a winner. Those hugot commercials wanting our teary-eyed reactions instead of gaining knowledge on how good are the brands' products.

For those of us who watched Netflix or YouTube and the likes, is there an elevated status of appreciation and longing for similar content to be available on local TV? Once we get a taste of the high-end, there seems to be no going back to local entertainment. Hooked forever online. Never again to free TV. I for instance only watch the news but still plenty more of the same information, in greater detail, are available online.

Wazzup Pilipinas!

I understand why a TV, or movie, production prefers to invest mostly on those that the majority of the public demands, because it is what sells to the majority. I guess we just have to figure out how to make it viable minus all the    sex and curses. But we are failing to contribute to raising productive members of society by feeding them with "pabebe" low-budget, pwede na iyan, entertainment. While the top-notch intellectually-challenging content are mostly appreciated by those outside the country, we Filipinos rarely patronize these type of content.

Ano ba mga nagiging viral or trending? yung mga scandalous, mga pranks, may violence, mga kalibugan at kita mga cleavages, yung may mga pabebe celebrities na pinakikilig ka, mga katatawanan sa kabobohan at kapalpakan ng mga tao, mga memes to downgrade the reputation of personalities, at paminsan-minsan ay mga excessive reactions sa mga ito.

Rarely do Filipinos appreciate content that is not controversial, exaggerated or sensationalized.

Whose Side Are You With? ABS-CBN or the Government?

Wazzup Pilipinas!

Ang Pilipinas kong mahal, Luzon, Visayas at Mindanao, suffering not just because of the Covid-19 pandemic but several other divisive reasons. Nagkakawatak-watak dahil sa magkakaibang paniniwala. Bawat salita at galaw ay binibigyan ng kulay, ibang kahulugan, pinag-iisipan ng kabuktutan, kasakiman, at kung ano-anong dahilan.

Huwag na rin ninyo ipasara mga shabu laboratories, logging, dynamite fishing, endangered animals poaching, online scamming, cybersex dens, carnapping, pirated products manufacturers, and other syndicates,, kasi kawawa naman mga libo-libong mawawalan ng trabaho, at least kahit during this pandemic...

Seriously, where do we set the line to allow our conscience to ignore the discrepancies and irregularities in favor of the welfare of others?

Politically motivated maybe, but 70 congressmen couldn't be all wrong and evil to purposely bring down a TV network and let thousands of people suffer the consequence without weighing the pros and cons.

May utos ba galing sa itaas? Si Presidente Duterte ba who was very transparent in showing his disgust and determination in assuring the non-renewal of ABS-CBN's franchise, ang may pasimuno ng lahat?

Ganyan ba kalakas ang impluwensiya ni Digong sa mga kongresista? Ano ang kapalit? Would you believe that this 70 are too immoral to think for themselves. Ganoon ba kalaki ang takot nila sa dating mayor ng Davao, o sadyang  may pansariling interest lamang sila kaya kinalimutan na nila ang ikabubuti ng nakakarami?

Ang mga pagkakamali ba ng ABS-CBN ay sapat na dahilan para ipasara sila, o pwede naman idaan na lang sa mabuting usapan? if so, ano ang kapalit? Libreng air time o infomercial for the administration's minions o under the table na lagayan disguised as donations for government projects? Pwede bang mskipagsabwatan ang dalawang grupo para magkalimutan na lang, apology to the max kay Digong, pasensiya na lang, we will do better next time?

Singled out ba ang Kapamilya channel? Bakit yung ibang media outfits, except for Rappler, wala namang problema from the administration. Sadya bang ABS-CBN lang ang sumasalungat sa Malacanang, and the rest are tameme, sunod-sunuran, bahag ang buntot?

But we still see every mefia outfit posying whatever they want on their respective presence. They could still report the entirety of their opinions, columnists are free to lambast every political figure out there. So where is the attack.on press freedom? Is it all in the paranoid minds of ABS-CBN and Rappler? Do they really think they are too special that the government will do everything to cause harm to them.

Their employees could be collateral damages necessary to instill the necessary laws in this land, selective or double-standard it may be. But is it that precise reason why this TV network is calling out to the public to help them fight this circus government filled with clowns?

However, are the Lopezes without any fault themselves? How come they've been closed down before during the time of Marcos? Sila lang ba talaga ang matapang na lumalaban at critical against the erring governments?

We will never really know the real score since we cannot dig deep within the minds of the personalities involved. Though I do believe everything cannot be kept in the dark forever. The truth will somehow come out, and karma  will eventually balance out the inequalities. We cannot keep what we do not really deserve.