Digital Marketing Tools For Real Estate That Will Help You In 2020

Wazzup Pilipinas!

The real estate sector has grown tremendously in the last few years. Today, digital real estate marketing tools have become more important than ever. 

Not only do they highly simplify the marketing process, but also help your business grow at a higher pace. This is because digital marketing tools and techniques help you reach a broader consumer base.

One of the essential aspects of a real estate business is its ability to provide an entirely credible virtual experience of its offerings, such as videos, 360 degrees virtual tours, 3D models, and much more.

Some of the best digital marketing tools for real estate companies in 2020 are:

• InVideo
• Instagram
• Pinterest
• Evite
• Placester CRM
• MailChimp
• YouTube
• DocuSign
• Realeflow
• RealScout
• Facebook
• 99Designs
• ScheduleOnce
• Fiverr
• Upwork

The above tools take care of a variety of digital marketing needs, such as establishing a mailing list, circulating invites for open houses and events, as well as providing virtual experiences, amongst much more.

Virtual Experiences

Virtual experience tools such as InVideo, Kuula, Envisioneer, and LiveTour allow real estate companies and agents to provide an immersive visual experience to buyers and investors. 

This helps them assess the size, plans, layout, and other design elements of the space. These are also perfect for reaching investors across the world, who may not always be able to visit the location immediately. It also provides a plethora of choices, animations, and designs. 

Besides being very easy to use, real estate companies can use them to create multilingual videos to access a wider client base. The templates are reusable and can be modified to suit a wide variety of requirements.

Marketing Through Emails

Another popular digital marketing technique in the real estate sector nowadays is through Email Marketing Services (EMS), such as MailChimp, which helps collate a comprehensive mailing list for companies. 

It helps them keep track of different lists, and groups and quicken the entire communication process. This can be used to notify existing, and potential clients about events, offers, promotions, and other relevant information. 

EMS also helps maintain client databases segregated according to geographical locations, linguistic needs, budgets, preferences, and much more.

Social Media Platforms

Additionally, real estate companies are also significantly increasing the use of social media platforms such as Facebook, Instagram, Pinterest, and YouTube, to promote their projects better. 

These platforms help them arrange and display a wide variety of pictures, videos, posters, designs, and other visually attractive features. They also provide an easy and relatively informal way of getting in touch with clients, answering queries, and solving grievances.

Event Management and Organization Apps

One of the main aspects of any real estate company is to organize open houses and other social events, such as promotions and launches of new projects.

Event management and organization apps such as Evite, Eventbrite, and Boomset, help real estate companies better create, distribute, and keep track of all their social events. 

They also help them create distinct and personalized invites, which truly reflect the company’s persona. To help with better designing needs, 99Designs is a very popular option for graphics, logos, models, and more.

Collaboration Platforms

Collaboration platforms such as Placester CRM, Fiverr, Upwork, and more, help connect real estate companies with brokers, agents as well as clients. These can also be used for further marketing of jobs as well as projects, directly to prospective employees or clients. 

This helps better streamline the search process, by considering several criteria such as work experience, speciality, skills, and location, to provide a more holistic match between companies and agents, or clients. 

They also optimize the entire application process for agents to make it quicker, simpler, and much more transparent. Tools that offer a range of video templates are highly in-demand and very useful for the same.

Digital Contracts and Documents

Many real estate companies nowadays use apps such as DocuSign to easily and securely sign essential documents in the process of buying and selling property. 

These apps also allow the easy sharing, uploading, and editing of documents across a variety of platforms. This enables the easier distribution of marketing and promotional materials such as prospectuses and brochures as well. Furthermore, it speeds up the closing of deals and ensures transparency at all steps.

Property Search and Scheduling Apps

Real estate companies can use calendar and scheduling apps such as ScheduleOnce, to help their client’s book appointments, meetings, and property viewings with a range of brokers and agents.

This allows for easy cancellation and rescheduling, if needed, as well as provides a comprehensive platform to manage client meetings. 

Most of these scheduling apps also provide property search features, which allow clients to browse through a range of options, before scheduling a meeting or property viewing. Real estate companies can also create their own personalized websites, providing all the details of their various offerings and projects. 

This helps create a more credible image of the company and can be a one-stop solution for all client needs. It can also be used to create a stronger brand and product image for the company.

Oakwood Offers Spacious Retreats Away From Home

Wazzup Pilipinas!

With a domestic Stay Four Pay Three package including flexible check out time

With travel restrictions sweeping through the world, various public health measures are being undertaken by local authorities safeguard their communities. These measures created different needs where alternatives are required, be it a workspace away from distractions, stylish retreat for self-isolation or comfortable residential environment for travellers waiting to return home.

Committed to making the Oakwood experience as safe and enjoyable as possible, 19 participating properties* across Asia Pacific have curated special treats for guests to create their own residential experiences.

Oakwood’s Stay Four Pay Three offer is available for guests who book a minimum of three nights from now to 30 June 2020. In addition to Oakwood’s internationally acclaimed hospitality excellence, guests will enjoy a complimentary fourth night stay with a plethora of privileges such as:

·       Daily Breakfast

·       Welcome Fruit Basket

·       Curated Care Pack per person per booking

·       Dining credits or discounts per booking

·       Discounts on laundry services

·       Check-out anytime on departure day

·       24-hour cancellation policy (prior to arrival day by 1500 hours local time to avoid the one-night cancellation charge, inclusive of taxes)

To complement the benefits listed above, a couple of properties have included creative perks to differentiate their offers. Guests staying at Oakwood Residence Shanghai are entitled to special F&B and retail discounts at the connecting Imago Shopping Mall while Oakwood Hotel & Residence Sri Racha in Thailand will provide a complimentary upgrade to a One Bedroom Deluxe Apartment.

A total of 19 Oakwood properties across Asia Pacific are available for selection:

Australia	-	Oakwood Hotel & Apartments Brisbane
China	-	Oakwood Premier Guangzhou Oakwood Residence Hangzhou Oakwood Residence Shanghai Oakwood Hotel & Residence Suzhou Oakwood Apartments Sanya
Indonesia	-	Oakwood Premier Cozmo Jakarta Oakwood Apartments PIK Jakarta Oakwood Suites La Maison Jakarta Oakwood Hotel & Residence Surabaya Oakwood Residence Cikarang
Japan	-	Oakwood Premier Tokyo
Malaysia	-	Oakwood Hotel & Residence, Kuala Lumpur
Singapore	-	Oakwood Premier AMTD Singapore
Thailand	-	Oakwood Residence Sukhumvit Thonglor, Bangkok Oakwood Hotel & Residence Sri Racha Oakwood Suites Bangkok
Vietnam	-	Oakwood Residence Saigon Oakwood Residence Hanoi

Package details for Stay Four Pay Three offer vary from property to property, please visit Oakwood.com/stay4pay3 for more information.

UP Fighting Maroons cheer up frontliners with Zoomustahan

Wazzup Pilipinas!

With people around the world cheering, applauding and saying thank you to their frontliners from balconies and plazas, the University of the Philippines Men’s Basketball Team (UPMBT) expressed gratitude and appreciation for local frontliners in their own unique way.

UP Fighting Maroons Noah Webb, Kobe Paras, Ricci Rivero, James Spencer, David Murrell, Joe Gomez de Liaño, Jboy Gob, CJ Catapusan, Brix Ramos, Matt Santiago, Ethan Kirkness, Sam Dowd, Malik Diouf and head coach Bo Perasol hopped on a Zoom call with medical and healthcare workers from UP’s Philippine General Hospital (UP PGH) and the UP National Institutes of Health (UP NIH) on Friday, May 8 for a virtual chat called Zoomustahan.

UP coaches Ricky Dandan, Rodney Santos, Moriah Gingrich, Chappy Callanta, Mark Dandan, and Kenneth Raval joined the call as well.

The cheer-up call was received by PGH Director Dr. Gerardo Legaspi, Dr. Edgar Eufemio, Dr. Anthony Geronimo Cordero, Dr. Louricha Opina-Tan, former Fighting Maroon Dr. Czarlo Dela Victoria, and interns and nurses on the PGH side. NIH health workers and laboratory personnel led by UP Manila Institute of Molecular Biology and Biotechnology science research specialist Stessi Geganzo also chatted with the team.

Kobe Paras got the ball rolling by telling the group how much their sacrifices and bravery were appreciated. “While we are here sitting in our homes, comfortable, you are out there risking your lives for us so I want to say thank you,” said Paras.

Ricci Rivero said they were “really grateful for everything you are doing for our country and our fellow Filipinos. Sobrang saludo po kami sa inyo. We are doing this Zoomustahan with you para naman po makapagshare kami ng konting good vibes sa inyo kahit for a few minutes lang. We’re facing this really big challenge and nandito lang po kami to listen to you, extend our support and continue to pray for you. Hoping for your safety and for sure kakayanin natin ‘to, babangon tayong lahat,” Rivero said.

Coach Bo Perasol thanked UP PGH doctors for their support through the years. “This virtual visit is the least the team could do to give back to you. UP-PGH has been part of our team from the start. Whatever small part we could play now - by saying thank you, by praying for you, or whatever help we could extend to you with our presence – just let us know so we could be part of it,” Perasol said.

The frontliners thanked the Fighting Maroons for taking time and effort to do the Zoomustahan.

“This is really a treat for us - to see faces that are not sick,” quipped Dr. Legaspi. “We are getting all the support that you’re giving us and you keep us inspired to move on. It’s really amazing how the whole UP community stood up to the challenge and are helping us get through this. We’re looking forward to your first game.”

UP Manila Chancellor Dr. Carmencita David-Padilla, also extended her greetings and appreciation for the Fighting Maroons’ gesture. “Maraming-maraming salamat, UP Men’s Basketball Team. Malaking-malaking bagay ‘to and salamat sa support sa mga nasa frontlines.”

UP NIH staff and scientists waiting for their shift in the testing center also thanked the Maroons for the video conferencing. “Kami po yong mga off-duty ngayon and we’re waiting for our shift. Thank you so much for this connection. Salamat po sa good vibes.”

The Fighting Maroons hope to reach more frontliners in the days to come to show their support through the UPMBT Zoomustahan. The team looks forward to meeting more medical and healthcare workers, grocery attendants, and other groups that man the frontlines and continue to serve the country during this pandemic.