How Does SEO Help in Marketing?

Wazzup World!

You’ve been hearing SEO from a digital marketing agency that has been reaching out to you since last month. But you are not so sure about how SEO helps in marketing.

Let me tell you something about it real quick. If you are not familiar with SEO, it is the process of optimizing the website content such as keywords, images, and text to optimize your website for search engines.

Search engines such as Yahoo!, Google, and Bing show your websites based on how optimized they are through search engine rankings. If your website’s content is poorly written or not optimized, you can find your site on the last page - or worst, not at all.

SEO is a technique used to rank a website well and it improves the volume and quality of traffic to a website from different search engines.

What are the benefits you can get through SEO?

There’s a long list of benefits that you can get when you start using SEO for your marketing. But here are the top 3 benefits that you can get through SEO:

●     Return of Investment (ROI)

It’s not an overnight success, yes, but SEO can provide trackable and quantifiable results in a matter of months. Whether you are in e-commerce or from brick and mortar. You are going to receive an ROI.

SEO agencies like us have the means to track every aspect of our strategies. Such as the increase in traffic, conversion, and mostly, rankings. You can also get a comprehensive analysis done with our team to check the demographic information of each individual that visits your website.

With e-commerce, your digital marketing agency can track how sales will happen. And before that, what are the things you will need to fill in the marketing funnel.

One of the main reasons why you launch your website is to build authority and increase your brand’s awareness. Practicing SEO is a huge part of having your website on the first page of Google. If you are on the first page and you have targeted keywords, your website visitors will have the impression that your website or company is trustworthy enough to do business with.

The more your content and your web pages rank in high positions for different search engines, the more chances you’ll get the eyes of your prospect clients fixed on you.

●     Increased Traffic

Since being on top positions on SERPs, your website will receive an increase in traffic. SEO  will focus on creating informative and keyword relevance for title tags and meta descriptions. Having optimized tags and descriptions can help increase your click-through rate, which promotes qualified web traffic.

And Here the 3 Reasons Why Your Business Absolutely Needs SEO…

Understanding SEO Helps You Understand the Environment of the Web

The internet is a fast-paced space because of technology. Change is constant and it can be a serious challenge to stay on top of these changes when they take place.

But if you know SEO by heart and you understand how it can help your business, it can help you with each major change that will take place.

If you know how SEO works not only on your business but through checking your competitor’s business, it will be a huge advantage than those businesses who know nothing about it.

●     It’s A Long-Term Strategy

As the world wide web changes and each market (of businesses) evolves, if you know the basics of SEO, even if the rules and trends change every hour, you will be able to cope and improve your website.

Since it is a long-term strategy, more time, effort, and monthly SEO budget can withstand their competitors with the help of an SEO expert.

If you’re not on page 1, you’re wasting your money

If you want to generate leads or want people to see you as an authority, you need to be on page 1. If you’re not there, you’re definitely close to death.

A recent study shows that the first 3 organic search ranking results get 40 percent of all click-throughs, while the two 30 percent on page 1 and 2 doesn’t receive the same love from people.

What does it mean?

Well, only two things:

You need to be on page one.

Or the user type in too many keywords that the search engine can’t show your website coz it appears it’s not exactly what they need.

Conclusion

SEO has a huge impact on marketing.

If you want to generate organic leads, organic growth and don’t want to spend too much on ads then, hiring an SEO expert in the Philippines might be the key to your success.

How to create “More Fun” in the Philippines this 2020

Wazzup Pilipinas!

Anyoung haseyo, Hěn gāoxìng rènshì nǐ.

Hey! You’re here, too?

Mabuhay! Welcome to the 7, 107 islands of the Philippines!

If you pass by people talking in four different languages like this, you might be shaking your head. How could they understand each other, right?

But no worries, in the Philippines, it is possible.

Filipino can easily adapt to your languages.

Akin to their culture of being hospitable is their ability to adjust their speaking language based on who the visitor is.

And in case they fail with their mouth talking, their emotionally-driven sign language and their smiles will surely save you away from misunderstanding. Indeed, it is more fun in the Philippines!

Sustainable tourism is the main objective of the refreshed “More Fun” campaign of the Department of Tourism (DOT).

This means tourism that strikes for balance in the ability to generate a good economy while preserving the culture and the environment.

With the 7.1 million foreign visitors recorded in 2018, this sounds like a positive investment.

The Philippines continues to gain winning streaks in the tourism industry.

Recently, it earned the 8th spot on the 20 Most Favorite Countries in the World of the Condé Nast Traveler (CNT) Readers’ Choice Awards with 90.63 score.

Bloggers around the world continue to share how much they love staying in the Philippines.

According to Statista.com, the average stay of visitors in the Philippines is about nine nights. This is enough to make them decide if they will go back again or invest in the country.

If you have not visited the Philippines and are torn in your decisions due to negative news in the international scene, the next section is for you.

We have sourced out the top five reasons why you should include the Philippines in your business plans this 2020.

1.               People

A warm smile to greet you every day. This is one of your best perks of choosing to stay in the country.  Filipinos are popular with their hospitable way of welcoming foreigners. Not a day will pass that you will not see a Filipino smiling at you. The steadfastness of the people amidst adversities brings positivity at work.

Filipinos demonstrate strong family ties. The love for their families extends at work as they mostly value colleagues like their own family. Whatever work calls for them, they give their hundred percent to complete it. They find a way to help their teammates, too. These traits are essential to building a solid workforce.

Filipinos also pride themselves on their flexibility in adapting to other’s cultures and languages. English is the second language in the country coming from the era of US influence during the World War years. Although there has been a reported decline in English proficiency, the Philippines still joins the Top 20 of the 2019 English Proficiency Index released this October with its 60.14 high proficiency grade.

With global economic progress, Filipinos prove even more how well they can play on the battlefield. Popular among youth nowadays is a mix of Korean, Japanese, and Chinese influences.

2.               Strategic Location

The Philippines is strategically in the heart of Asia. It opens avenues for both the Asian and Western countries in any transportation and communications channels. It has been the trade and travel landmark in world history, and probably one reason why the Philippines is known as the melting pot of cultures. No wonder this country has a rich culture.

3.               Low Cost of Living

Got a $100,000 - $200,000? Pack your bag and go to the Philippines! Live like a Filipino, and you’re on your best 10 years of freedom and fun. A lot of blogs say that retiring in the Philippines is one of their best decisions. With over 7, 107 islands to enjoy, warm people, and tropical days, who wouldn’t agree? In fact, there are 64, 512 foreign retirees in the Philippines according to the Philippine Retirement Authority (PRA).

The cost of living in the Philippines will highly depend on whether you are in urban or rural areas. You can live comfortably with $1,000 in the province outside the city center. While in the metro, set a budget from $2,000-$5,000 to enjoy the weekend fun with your family or friends.

4.               Business Provisions

        The Philippine government has been aggressive in pursuing foreign investments to grow the economy. Two notable policies which align with foreign policies are the Republic Act (RA) No. 11232, and the Executive Order (EO) No. 65.

The RA 11232 was released in February 2019 to facilitate the ease of doing business. It embodies the changes in the legal framework for the registration and operation of private corporations in the Philippines.

In October 2018, EO 65 was signed to allow a new list of investment areas and activities where foreigners can own it 100%. These are:

(1)      internet business (access providers not content creators),

(2)      teaching at higher education levels, provided the subject being taught is not a professional subject (included in bar or board examination),

(3)      training centers engaged in short-term, high-level skills development not part of the formal education system,

(4)      lending companies, financing companies, and investment house, adjustment companies, and

(5)      wellness centers

Other business provisions for foreign equity are also included in EO 65.

These are only a few of the business guidelines in the Philippines.

Foreign investors are also enjoying the economic zone accreditation for tax incentives. Check the policies with your legal group to meet the compliance requirement.

Should you decide to establish a business in the Philippines but requires a place to stay tha’s within the metropolitan area, you can rent or buy the best property in Philippines with the help of Property Online Philippines. To attract good fortune and better opportunities for your business, there are also Feng Shui experts which can consult for your commercial or residential property.

5.               Amazing Tourism

The “More Fun” campaign was successful in drawing more visitors each year in the Philippines. There has been a steady growth in the tourism statistics, with Koreans retaining the top list this 2019.

From pristine beaches to the popularly revived Boracay island, you will never run out of adventures.

The Philippines offers a wide variety of experiences. Have a taste of delicious and exotic food in every place.

There is the famous lechon from Cebu, adobo, kare-kare with bagoong, sinigang, kinilaw, tapsilog, halo-halo, and to complete the list, get your taste bud ready for balut! Awesome feast, dancing, and singing await you on each island.

The list is as endless as your imagination can think of. You can have it on land, via seas and rivers, or up into the air. The Philippines got it all to make your stay unforgettable.

The Philippine government is putting its trust in the investment reasons cited. An Investment Portfolio has been initiated to encourage the participation of foreign investors in raising the socio-economic status of the nation. Check out this page if you would you like to be part of it.

References:

·         https://www.rappler.com/business/221918-philippines-2019-more-fun-slogan-focus-sustainable-tourism

·         https://en.m.wikipedia.org/wiki/Tourism_in_the_Philippines

·         https://www.philstar.com/headlines/2019/11/09/1967250/tourist-arrivals-hit-6-million-q3

·         https://www.statista.com/statistics/1053935/philippines-average-length-of-stay-by-foreign-tourists/

·         https://owlcation.com/social-sciences/Filipino-Traits-and-Characteristics

·         https://www.7stonesboracay.com/15-filipino-traits-that-make-the-philippines-fun-to-visit/

·         https://cyrusdiaz88.wordpress.com/2018/09/06/reasons-why-filipinos-english-proficiency-is-gradually-deteriorating/

·         https://www.msn.com/en-ph/news/national/pinoys-losing-edge-in-english-proficiency/ar-BBVCnLY

·         https://en.wikipedia.org/wiki/EF_English_Proficiency_Index

·         https://travelandculture.expertscolumn.com/advantage-and-disadvantage-philippines-geographical-location

·         https://prezi.com/zrirwov21wcj/location-of-the-philippines-and-its-significance/

·         https://en.wikipedia.org/wiki/Melting_pot

·         https://www.schumachercargo.com/retire-philippines-100000/

·       https://www.scmp.com/lifestyle/travel-leisure/article/3023446/retirement-philippines-why-its-attractive-and-four-places

·         https://www.rappler.com/business/215642-40-percent-foreign-ownership-public-works-foreign-investment-negative-list

·         https://www.philembassy.no/doing-business/revised-corporation-code-of-the-philippines

·         http://www.tourism.gov.ph/

How to Fix a Sink that is Not Draining

Wazzup World!

Having a sink that is not draining can be a real problem. It effectively makes the sink unusable. When you have a blocked sink it can also smell bad. However, the good news is that, like a hot water system, in most cases you can fix yourself without the help of a professional plumber.  

The Best Methods to Unclog a Kitchen Sink

As long as it is done right, using a plunger to clear a sink is the best and quickest way, and that is true for any type of sink. To begin, the correct plunger is needed; it is important to note that for sink plungers, they will be smaller and dome-shaped, while toilet plungers are larger and shaped like a bell.

Secondly, plunging will work best if there is some water in the sink. For sinks that are not draining at all, you will simply need to begin to fill it with water. However, if it is draining albeit slowly, then you may need to place a sink stopper in before attempting to fill with water. After the sink has roughly 2 inches of standing water, you can now begin to start to plunge it.

To do so, simply grab the plunger and position it at a slight angle to allow for bubbles to escape while you're plunging with the help of air. Once the plunger is in the right position and you are confident, cover the drain opening with the plunger and start to pump until the sink starts to drain.

While this will take care of most sink clogs, in some cases the issue won't be resolved in this way, and other methods may need to be used.

Pull out the Clog Manually

If your sink is still not draining correctly after plunging, it may be a large object or a group of objects that are causing the issue. In this case, you will now need to dislodge or remove what is clogging the drain manually. Because of the size of kitchen drains and plumbing, you won't be able to do this by hand, so you will need some sort of tool to help.

Most of the time, this will be done using an auger or plumbing snake. However, if you are in a hurry and don't have the time to find one, then you can try to straighten out a wire coat hanger to do the same thing. You will want to push the snake into the drain and try to reach down as far as you can.

This will either push whatever is clogging the sink through the pipes and resolve the issue or bring it to the surface so you can easily grab it and dispose of it.

Baking Soda and Vinegar

A drain volcano refers to the chemical reaction that happens when you mix vinegar and baking soda, and this is a great method that is an alternative to chemical drain cleaners.

Before using this method, make sure to run the garbage disposal to ensure that it is not the issue. After, simply pour 1/2 cup of baking soda down the drain and follow it up with 1/2 a gallon of vinegar and boiling water (the ratio for this is 1:1).

This will allow a cleansing action to take place that will, in theory, allow for most debris and food residue to be washed away when followed up with more boiling water in around 10-15 minutes after the baking soda and vinegar mixture has been used.

Next Step

If your sink is still not draining correctly after trying all methods listed above, it is time to disassemble the P-trap and clean it by hand. This can be messy, but in most cases, it will fix the issue, and you can do it at home without calling in a plumber.

You will want to make sure that the cabinet under the sink has been cleared, and that you have a bucket handy to catch the water and debris that will come out during this process.