Wazzup Pilipinas!
If you are working in the tourism industry the use of digital marketing is probably already at the top of your priorities, but if it isn’t you should know the best tips to help you. The first thing is that you need to ensure that you are always keeping your target audience in mind and that you are using all of the aspects that come along with social media. Here are just 7 of the best tips that can help you with your digital marketing needs.
Digital Marketing Tips
The tourism industry is one that is always growing and expanding, which is you should make sure that your business is at the top. There are numerous tips that you can use to help you with this, but here are the top 7 ones, including:
The tourism industry is one that is always growing and expanding, which is you should make sure that your business is at the top. There are numerous tips that you can use to help you with this, but here are the top 7 ones, including:
Focus on your target audience –
This might not seem like something that you should always be doing, but keeping the focus on the audience you are trying to reach is important. You need to consider what audience you are trying to target and what they want and need along with being extremely specific and helpful for the audience members who need specific information.
If you understand what your target audience is looking for, then you can direct the type of advertising for them. This can also help you to determine what types of trips you should be showing them and within in what budget range as well. Think about all of this so that you can gear your advertisements to your audience.
Use all social media aspects –
There are so many different types of social media platforms that are available these days and you should be using them all. This is important because there are different audiences who are going to be more active on various sites rather than others. Ensure that you are using visual media, posting regularly and engaging with those who are commenting on your posts.
Using social media is a great way for you to be able to share your posts and content while allowing others to do the same easily. Think about using a few different options like Facebook and Instagram, especially if you are using images or videos. Don’t miss out on any of the platforms since you never know what customers are waiting for you. It's always a great idea to have your videos made by a company that specializes in this. A social media video production company knows how to create videos for different platforms and they can create videos that attract attention for all the right reasons.
Identify the key moments in the journey to booking –
There are 4 stages that are part of the booking process and you need to know what they are. These include dreaming, planning, booking and experiencing and this would help you to understand what the customers are looking for in each step. If you can understand the steps and key moments that the customer is going through, then you can target your ads and other methods easier, especially for those who need something different.
Devices used –
Another thing that you need to consider when it comes to the booking process is what are the devices that are being used for the search and when. If the customer is simply dreaming about a vacation, then this can happen during their daily commute on their phones. However, when they are comparing where they would want to stay or booking it these might be done on tablets or even laptops t make it easier.
Welcome feedback –
This is also called “social proof” and it is something that you would want to welcome. There are so many sites where people are checking out the reviews and feedback that others have given about their trip, including TripAdvisor and even Google. You want to welcome the feedback that you are given and make sure that you are addressing any negative feedback that you are getting.
Showing the potential customers that you are listening to what the customers are saying and that you are taking charge of that is important. You need to ensure that you are asking them what exactly went wrong and how they think you can change it. However, this isn’t enough alone but you also need to ensure that you are following up on this and making sure that they are aware changes have been implemented.
Reaching audience at the right moment –
Another tip that you need to think about when it comes to digital marketing for tourism is related to the times of year that people would book trips. There are plenty of types of trips that would be booked like cruises, which sees a peak demand sometime in January while in the winter until spring the searches are for beach locations. Also, during the winter and in July the demand for theme parks is the highest while the spring and primarily in June is the demand for national as well as state parks. If you know these timings, then you can marketing your tips for this.
Facebook ads –
Another thing that you should make sure that you are considering when it comes to your business is using the advertisements on Facebook. These are a great way that you can promote your business and what you are offering to the customer without spending a lot of money. When people see the ads on Facebook they might not book right away, but they would recognize your brand and might use it later.
These are just some of the tips that you should make sure that you are putting into use when it comes to your tourism business and helping it grow. When you implement these tips you are going to see a higher number of customers and major growth in your company, so go ahead and get started now.
For those in the tourism industry digital marketing company can play a major role in bringing in more customers. Make sure that you are using all types of social media and that you aren’t ignoring any of the platforms. You also want to always keep the focus on the target audience and that you are understanding the journey from dreaming about the vacation to booking it.
Ross is known as the Pambansang Blogger ng Pilipinas - An Information and Communication Technology (ICT) Professional by profession and a Social Media Evangelist by heart.
