Launching of Michelin Energy XM2+ for Small and Medium Cars

Wazzup Pilipinas!

Michelin just recently held a media launch of their new tire called Energy XM2+, the next version upgrade of their XM2, which now boast of course of better performance capitalizing on their high-end technology to improve everyones mobility.

Their tires, of various sizes, are said to have that stopping superpower designed for small and medium cars just like my Toyota Avanza, and other vehicles within the mentioned categories.

With the rainy season, something I hmjust experienced the night I am writing this will allow me to stop better especially when you are driving with low visibility because of strong rains that even your windshield wiper is too slow to clear your sight on the road.

The tires are usable even after certain wear that skids will be lessen because they could still have that necessary grip on the roads regardless if wet or dry.

In an exclusive interview with Michael Nunag, Country Director of Michelin, he enumerated the features which puts Michelin on top of the other brands with impressive results at testing done by third-party entities.

The media launch was held at the Manila Polo Club in McKinley, Bonifacio Global City on September 11, 2019.

Below is the official press release from the event:

Michelin, the world’s leading tire company, unveiled the MICHELIN Energy XM2+ with the tagline: “Your Stopping Superpower” at the Manila Polo Club September 11. Targeting young and budget-conscious consumers looking for tires with safety and performance that last, the MICHELIN Energy XM2+ is the ideal fitment for small- and mid-size passenger cars. Developed to outperform its previous generation in wet braking, the MICHELIN Energy XM2+ offers ultimate safety – both when new, and throughout its useful life.

Michael Nunag, Michelin Chief Representative to the Philippines revealed that: “The MICHELIN Energy XM2+ improves, in various aspects, on its predecessor – the MICHELIN Energy XM2, which has been a leading mass-market tire for 8 consecutive years. Its performance is made to last. Also, the tire’s “Stopping Superpower” is preserved at a high level, even when the tire has been used for a long time. As its advertising campaign goes, MICHELIN Energy XM2+ is a “Stopping Superpower”, keeping consumers safe and confident on the road, time after time.”

Nunag explained that the MICHELIN Energy XM2+, with a new full-silica rubber compound, provides shorter wet braking distances by 1.5 meters when new, and by 2.6 meters when worn, compared to the average of other premium tire manufacturers*. The tire also offers longer mileage that outlasts other premium tire manufacturers** by 25%.

“The ‘+’ sign on the sidewall denotes the rubber compound upgrade that is behind the braking superiority of the MICHELIN Energy XM2+ versus its predecessor. The tire also maintains the Green ‘X’ marking of its predecessor, indicating optimized fuel savings. We hope the combination of enhanced safety and superior value-for-money will particularly appeal to the younger consumers,” Nunag added.

The new MICHELIN Energy XM2+ is now available at Michelin’s authorized dealers across the nation in 36 sizes, from 14- to 16-inch diameter. For more information, please visit www.michelin.com.ph


*Wet braking test 80 to 0 kph, conducted by TUV Rheinland Thailand Ltd (an independent 3rd party), on Michelin’s request, in Nov 2018 at Nongnooch Garden Chonburi, Thailand, on dimension 205/55R16 on Toyota Altis. Comparing NEW and WORN MICHELIN Energy XM2+ versus four other brands of tires (figures represent the average of 4 other premium brands). Reference: TUV Rheinland Thailand Ltd, Technical Report No. 1203058671 001 and 002. WORN condition: tires tested at 2mm remaining tread depth.

** Longevity test conducted by China Automotive Technology and Reseach Center Co.,Ltd (CATARC) (an independent 3rd party), on Michelin's request, in September 2018 in TianJin, China, on dimension 205/55 R16 91V on VolksWagen GOLF7 comparing MICHELIN Energy XM2+ versus Premium Competitors (figures represent the average of 5 other premium brands). Longevity test run in average real usage with 20,000 km run and estimated longevity at the depth of Tread Wear Indicator.

27 Young Leaders to Represent PH in Asean, Japan Exchange Program

Wazzup Pilipinas!

Batch Sakabyas. The 46th Ship for Southeast Asian and Japanese Youth Program (SSEAYP) Philippine Contingent is composed of: Franzes Ivy Carasi and Rogerio Bismonte (Region I); Joseph Mariuz B. Rosales, Sedfrey Aldrich Obar, and Raf Sopia M. Centeno (NCR); Adrian A. Fernandez (CAR); John Kit S. Masigan (Region II); Dion Michael M. Mendoza and Vanessa Nicole V. Fausto (Region III); Venuel B. Robel, Czarina Mae R. Dioglay, and Ma. Theresa O. Llorente (Region IV-A); Arman Jay B. Dudas and Raja G. Barber (Region IV-B); Paul John C. Legaspi and Ana Theresa A. Valles (Region V); Anthony H. Colmo and Gem Rose G. Cavalida (Region VI); Judy- Ann M. Nulla (Region VII); Methylene Jezza D. Berida (Region VIII); Mark Conrad R. Ravanzo (Region IX); Dame Lent L. Dinding (Region X); Valene Grace L. Lagunilla (Region XI); Chester Ian S. Pineda (Region XII); Clayton Jay D. Garcia (Region XIII); and Mohammad Abqary A. Alon and Nurhati H. Tangging (BARMM). This year’s Philippine contingent is headed by Atty. Jamel T. Mamutuk, a Municipal Trial Court Judge from Iligan City.

27 of the country’s finest youth leaders from all the regions are set to represent the Philippines as Ambassadors of Goodwill in the 46th Ship for Southeast Asian and Japanese Youth Program (SSEAYP). The program is a diplomatic-cultural event that brings together more than 300 youths from ASEAN member states and Japan.

This year’s Philippine Contingent introduces the name “Sakabyas” – a Maguindanaon term which means unique new faces grounded on diverse aspirations united toward voluntary initiatives and advocacies in their own fields. Batch Sakabyas is composed mainly of educators, communication experts, entrepreneurs and tourism officers whose age ranges from 21-30 years old.

The participating youth delegates will undergo activities designed to widen their international perspectives. Discussions on pressing issues, cultural introductions, club activities, institutional visits, home-stay experience and community service are among the activities they’ll be into for 52 days on-board.

Heading the delegation this year is Atty. Jamel T. Mamutuk (National Leader), a Municipal Trial Court Judge from Iligan City, with Mark Conrad R. Ravanzo (Region 9) and Franzes Ivy U. Carasi (Region 1) as the Youth Leader and Assistant Youth Leader respectively.

Batch Sakabyas is set to sail on-board the luxurious cruise ship MS Nippon Maru on October 23- December 13 which will tour Japan, Singapore, Vietnam, Myanmar, and Malaysia.

Organized annually through the sponsorship of the Japanese Government, SSEAYP is supported by the ASEAN member states. In the Philippines, the National Youth Commission under the Office of the President and SSEAYP International Philippines take charge of the program.


About the 46th SSEAYP – Batch Sakabyas

The Ship for Southeast Asian and Japanese Youth Program (SSEAYP) is a premiere annual international, experiential and diplomatic cultural exchange program offered for few selected young leaders from Japan and ASEAN by the Japanese Government and supported by the ten-member countries of the ASEAN, including the Philippines. This year, SSEAYP 2019 will sail from 23 Oct – 13 Dec 2019 to ports of call in Japan, Malaysia, Myanmar, Singapore and Vietnam.

Batch Sakabyas is a mix of young professionals with different talents, causes to advance and stories to tell. This batch unites as one to bring pride and honor as Ambassadors of Goodwill representing the Republic of the Philippines.

Top 7 Effective Digital Marketing Tips that Keep Tourism at Top

Wazzup Pilipinas!

If you are working in the tourism industry the use of digital marketing is probably already at the top of your priorities, but if it isn’t you should know the best tips to help you. The first thing is that you need to ensure that you are always keeping your target audience in mind and that you are using all of the aspects that come along with social media. Here are just 7 of the best tips that can help you with your digital marketing needs.

Digital Marketing Tips

The tourism industry is one that is always growing and expanding, which is you should make sure that your business is at the top. There are numerous tips that you can use to help you with this, but here are the top 7 ones, including:

Focus on your target audience –

This might not seem like something that you should always be doing, but keeping the focus on the audience you are trying to reach is important. You need to consider what audience you are trying to target and what they want and need along with being extremely specific and helpful for the audience members who need specific information.

If you understand what your target audience is looking for, then you can direct the type of advertising for them. This can also help you to determine what types of trips you should be showing them and within in what budget range as well. Think about all of this so that you can gear your advertisements to your audience.

Use all social media aspects –

There are so many different types of social media platforms that are available these days and you should be using them all. This is important because there are different audiences who are going to be more active on various sites rather than others. Ensure that you are using visual media, posting regularly and engaging with those who are commenting on your posts.

Using social media is a great way for you to be able to share your posts and content while allowing others to do the same easily. Think about using a few different options like Facebook and Instagram, especially if you are using images or videos. Don’t miss out on any of the platforms since you never know what customers are waiting for you. It's always a great idea to have your videos made by a company that specializes in this. A social media video production company knows how to create videos for different platforms and they can create videos that attract attention for all the right reasons.

Identify the key moments in the journey to booking –

There are 4 stages that are part of the booking process and you need to know what they are. These include dreaming, planning, booking and experiencing and this would help you to understand what the customers are looking for in each step. If you can understand the steps and key moments that the customer is going through, then you can target your ads and other methods easier, especially for those who need something different.

Devices used –

Another thing that you need to consider when it comes to the booking process is what are the devices that are being used for the search and when. If the customer is simply dreaming about a vacation, then this can happen during their daily commute on their phones. However, when they are comparing where they would want to stay or booking it these might be done on tablets or even laptops t make it easier.

Welcome feedback –

This is also called “social proof” and it is something that you would want to welcome. There are so many sites where people are checking out the reviews and feedback that others have given about their trip, including TripAdvisor and even Google. You want to welcome the feedback that you are given and make sure that you are addressing any negative feedback that you are getting.

Showing the potential customers that you are listening to what the customers are saying and that you are taking charge of that is important. You need to ensure that you are asking them what exactly went wrong and how they think you can change it. However, this isn’t enough alone but you also need to ensure that you are following up on this and making sure that they are aware changes have been implemented.

Reaching audience at the right moment –

Another tip that you need to think about when it comes to digital marketing for tourism is related to the times of year that people would book trips. There are plenty of types of trips that would be booked like cruises, which sees a peak demand sometime in January while in the winter until spring the searches are for beach locations. Also, during the winter and in July the demand for theme parks is the highest while the spring and primarily in June is the demand for national as well as state parks. If you know these timings, then you can marketing your tips for this.

Facebook ads –

Another thing that you should make sure that you are considering when it comes to your business is using the advertisements on Facebook. These are a great way that you can promote your business and what you are offering to the customer without spending a lot of money. When people see the ads on Facebook they might not book right away, but they would recognize your brand and might use it later.

These are just some of the tips that you should make sure that you are putting into use when it comes to your tourism business and helping it grow. When you implement these tips you are going to see a higher number of customers and major growth in your company, so go ahead and get started now.

For those in the tourism industry digital marketing company can play a major role in bringing in more customers. Make sure that you are using all types of social media and that you aren’t ignoring any of the platforms. You also want to always keep the focus on the target audience and that you are understanding the journey from dreaming about the vacation to booking it.