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Monday, July 23, 2018

Isentia Wins 4th Straight Company of the Year at AMEC Awards in Barcelona



Wazzup Pilipinas!

Isentia has again been recognized for its leadership in research, measurement and insights at the 2018 AMEC International Communication Effectiveness Awards. Taking home the prestigious Research & Measurement Company of the Year for a fourth consecutive year, Isentia also received five other awards for its work with clients including Harbour City Estates and a large FMCG brand.
Khali Sakkas, Chief Executive of Insights for Isentia, said the awards were a fantastic result for all involved, demonstrating the exceptional work being done in partnership with clients across the business. 

“The AMEC Awards recognize the best measurement and evaluation on a global playing field. We are thrilled to achieve strong recognition for our groundbreaking projects. Our integrated approach and our ability to innovate for our clients is something we are passionate about” she said.
The 2018 results build on Isentia’s impressive AMEC record, with almost 50 wins since 2010. Isentia CEO John Croll also received the Don Bartholomew Award for services to the industry.


Isentia’s 2018 AMEC Awards wins include:


Winner – AMEC Communications, Research & Measurement Company of the Year
Winner – Grand Prix for the most effective media intelligence, research & insights company campaign
Winner – Most innovative use of measurement in a digital campaign: Isentia for Harbour City Estates: Unleashing the New Retail Experience
Winner – Most impactful client recommendations arising from a measurement study: Isentia for an FMCG brand: Impacting product development
Silver – Best use of social media measurement for a pharmaceutical company: Understanding Vaccinations
Silver – Best measurement of a business to business campaign for Commonwealth Bank of Australia: Gender equality in the banking sector
Bronze – Best use of social media measurement for Harbour City Estates: Unleashing the NewRetail Experience
Special recognition – John Croll has received the Don Bartholomew Award for services to the industry 


See the full list of 2018 award winners here: http://amecawards.com/2018-winners/

Erasing Painful Memory in Manila Motivates Eduard Folayang to Win Against Unbeaten Russian Foe


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When Eduard “Landslide” Folayang made his second defense of the ONE Lightweight World Championship in November of last year, it took place at the packed indoor sporting arena in Manila, Philippines.
Folayang suffered an excruciating defeat at the hands of ONE Featherweight World Champion Martin Nguyen, who uncorked his signature overhand right at the Filipino superstar after he attempted to deliver a spinning back-kick.
The punch connected right on the Team Lakay veteran’s chin, ultimately knocking him out in the second round and costing him his world title.

In the aftermath of his unsuccessful second title defense against Nguyen, Folayang admitted that he did not exactly know what to say or how to address the loss.
“It was hard to talk about it for a time. Finding the right words to describe what I was feeling was a challenge, even for myself. “I think that is just how it goes for me after a tough loss. Losing is not new to me, but it is also an opportunity for me to take a step back and try to pick up the pieces,” he bared.
Aside from finding the right words to express himself, Folayang also took an extended break to understand the errors that he made during the lightweight championship contest.
“I needed the time off to realize where I went wrong – whether that was in my preparations or in the fight itself. I wanted to know where I had miscalculated. I reviewed every angle, and I really took the time to look at my mistakes,” he disclosed.
Folayang stressed that he needed to relax and ease his mind before he could even think about returning to Team Lakay and resume training for another bout.
“I am a firm believer that this game is mental, first and foremost. After you get your mind right, then you can start to work on the physical aspect of it all. It does not matter how strong you are; if you are not in the right frame of mind, you cannot move forward,” he asserted.
The heartbreaking knockout setback could have swallowed Folayang whole, but it only ignited the fire within him to continue his illustrious professional career.
Using his defeat to Nguyen as a defining moment to learn, Folayang was able to ace his comeback bout with flying colors, defeating previously-unbeaten Russian stalwart Kharun Atlangeriev by way of unanimous decision this past May.
As he regains his position as one of the top lightweight contenders in ONE Championship, Folayang could not avoid returning to the place where he experienced his painful loss.
Folayang is penciled to square off with Russian newcomer Aziz Pahrudinov on the undercard of ONE: REIGN OF KINGS, which takes place at the 20,000-capacity SM Mall of Asia Arena in Manila, Philippines on July 27.
The 34-year-old Baguio City native seeks to erase his painful memory at the aforementioned state-of-the-art showground by having his hand raised against Pahrudinov.
“The last time that I was in Manila, I let everyone down with my performance. It has haunted me ever since. Come this fight, I am coming back for redemption. I am going to war and win it,” Folayang said.
The man standing Folayang’s way is Pahrudinov, who holds over eight years of prizefighting experience under his belt and owns an immaculate mixed martial arts record.
Pahrudinov is even considered as one of the toughest Russian lightweights in the sport as he has constantly punished his opponents and grinded out 20 impressive victories, with 13 coming by way of submission and six by knockout.
Folayang seems to respect Pahrudinov’s experience and accomplishments, but he is confident that he will give his opponent some problems in the striking department.
“This is going to be a good, exciting fight, and I am excited. I will do my best to keep every advantage and win. He does not have many weaknesses, but I would like to test his striking. Let’s see if he can keep up with me on the feet,” he stated.
According to Folayang, his familiarity with Russian mixed martial artists will play a pivotal factor in the three-round lightweight encounter with Pahrudinov.
“He is another tough Russian opponent, with the typical Russian style – aggressive and calculated. He has great wrestling and solid striking, and excellent all-around skills,” he explained.
“It is hard to face these kinds of fighters because you have to be on your toes the entire bout. Get too close, and there is the threat of the takedown. I will be prepared to face this style once again,” Folayang added.
Folayang believes that a convincing triumph over Pahrudinov will keep him relevant in the stacked 77.1-kilogram weight class of the promotion.
“Lightweight is one of the deepest divisions in the organization, and there are so many great guys all wanting to get to the top. I have to keep winning so I can stay in the mix,” he ended.
For more updates on ONE Championship, please visit www.onefc.com, follow us on Twitter and Instagram @ONEChampionship, and like us on Facebook at https://www.facebook.com/ONEChampionship. ​

How to Build an Effective Personal Brand in Real Estate


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RE/MAX Philippines lists down simple but effective ways for building your personal brand as a real estate professional

All of us have probably heard of branding—you know, the thing that helps us differentiate Coca-Cola from Pepsi or Nike from Adidas. But not a lot of us have probably heard of personal branding. Perhaps an obscure concept, personal branding is important especially in industries where personal touch or face-to-face interaction is important, especially in real estate.

It does not matter if you are a freelance real estate agent getting your hands dirty with the ins and outs of property selling or a seasoned entrepreneur who owns a medium-sized brokerage, crafting a personal brand that earns you recognition in your market can mean the difference between being viewed as a commodity or a valued resource.

And investing in your personal brand is a no-nonsense way to generate awareness for your business, establish your reputation as a reliable professional, and stand out in your market. In association with Penbrothers, global real estate brokerage firm RE/MAX Philippines has recently organized a talk on personal branding and invited esteemed speakers to share their insights on the subject.

Here, we summarize the speakers’ tips on how to build and cultivate an effective personal brand.

1. Start with Authenticity

Many real estate professionals, especially those who have been in the industry for many years, might have already unconsciously defined their personal brand, and the best way to go about it is to develop it—ideally with purpose and passion. A lot of times, companies (and entrepreneurs) try too hard to define their brand when in reality the market or their customers are the ones that define it.

According to Faye Jessica Yoingco, digital content strategist at One Mega Group, the best way to go about it is to be authentic, which for real estate professionals is establishing you being you; that is, a dependable and professional real estate agent or broker. Indeed, if this is the message you want to convey, then you have to be this person in real life, whether you are in a networking event, meeting clients, or closing deals.

2. Build Your Credibility through Online Presence

Matt Holmes, the founder of Handshakin, said that one effective way to start building your credibility is to have an online presence. “People trust you easier if you have some sort of online presence. It’s one thing if you tell people your opinion and then to tell it publicly. For this Holmes recommend having a blog or at least accounts on popular social networking sites such as LinkedIn or Instagram. In real estate, having your own website also helps develop your personal brand as an expert in your field.

3. Build Trust by Delivering Value

You can build an audience—and in the process earn their trust—by delivering value. This is especially true in real estate where one’s potential customers are not immediately ready to purchase. One way to deliver value is to be a thought leader in your selected niche. According to Holmes, if you pick a niche, you can show people what you can deliver and in turn, more people will be willing to meet with you.

There are many ways to be a thought leader in real estate, said RE/MAX country manager Kenneth Stern. “One of which is to be an expert. If you can show your potential customers that you can give them sound advice, you will earn their trust and this is an effective way to convert them into customers. Indeed, helping is the new form of selling.”

4. Follow the Four C’s

For your personal brand to be effective, it has to follow the four C’s; that is, clear, concise, creative, and consistent. According to Christopher Star, founder of XS by XS, a digital marketing agency, your personal brand has to be clear on why you are doing it. “Whether you’re doing it to expand your network, get a promotion, or win an election, you need to know why you’re doing it.”

Next is it has to be concise because people can only process so much information; hence, your message should be as brief as possible. Yoingco shares this view: “There is beauty in brevity. If you can say something in a short way as possible, do that.”

The third is to be creative. “To be effective, a personal brand makes sure that it identifies and differentiates you from others. And if it does, it means you’re not unique and that means you’re not being creative,” said Star.

And lastly, all effort to promote your personal brand has to be consistent. “This is important not just because it helps reinforce your brand, also because consistency builds trust,” said Star.

5. Be Confident

“Fake it ’til you make it” may not necessarily scream authenticity, but it is an effective way to build your confidence and in the process your personal brand. According to Yoingco, it takes a while to develop confidence and it indeed is going to be a process. However, she thinks that this is something you can develop and one effective way to do so is to master your skill. For real estate professionals, this is to develop first and foremost one’s skill, because, at the end of the day, this will enable you to understand what you can bring to the table.

6. Develop and Practice Empathy

This is something that we need to have more, said Yoingco. Empathy is putting yourself in the shoes of others. “It’s thinking of other people when we’re driving, talking to them, or meeting with clients. Empathy is something that helps us understand more the people around us.” When it comes to selling, empathy allows real estate professionals to integrate what they know with their customer’s point of view, because at the end of the day, it is always about meeting the buying party’s needs and not the other way around.


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