JENRA Opens 5th Supermarket Chain in San Fernando

In a bid to widen its reach and cater all of Pampanga, JENRA announces the inauguration of its newest branch slated to happen on October 27. Now on its fifth supermarket chain, the biggest homegrown retail player in the province continues its trademark of bringing value-for-money products and the best shopping deals for the Kapampangan locals.

Jumbo JENRA Dolores, the newest addition to Tan Song Bok (TSB) Realty and Development Corporation’s line of commercial shopping center opens today in one of the province’s most prime location. Strategically located in the heart of San Fernando, the capital city of Pampanga and the gateway to the rest of Central Luzon, Jumbo JENRA Dolores is envisioned to be a retail shopping haven amidst the bustling community of Dolores.
Considered as a bigger and better addition to the JENRA family, Jumbo JENRA Dolores is only unveiling the first phase of the development. It is the biggest among the five in terms of selling area and there a lot more to look forward to as a commercial center will soon open within the complex. This is in line with the company’s vision of establishing JENRA as a one-stop-shop for every need.

More than just a commercial center, the JENRA brand has grown close to the heart of the locals as it’s been a part of every household in the progressive province of Pampanga. The thrust of JENRA is to provide a venue for retail grocery shopping while offering affordable wholesale prices.



As the brand continues to embody its signature of “Sa Presyo at Serbisyo Sigurado Ka,” JENRA already succeeded to be known to offer the lowest commodity prices among all retailers and wholesalers in the region.

“Because of our reasonably priced items and offerings, JENRA is now a platform for local businesses to flourish. Through the years we have assisted many small retailers and sari-sari store owners to succeed in their trade,” shared Byron John T. Siy, General Manager of TSB Realty.

“We are a business that also serves the best interest of our fellow Kapampangans, thus we are not just offering products that fit the budget but we also support local livelihood and create jobs,” Siy added.

The development of JENRA supermarkets around Pampanga has since increase urbanization and modernization in the province. The brand also introduced state-of-the-art facilities for improved shopping conveniences and shaped a world-class retail experience for the locals.
When asked about the future plans for the JENRA brand, Siy shared that the company is definitely eyeing to conquer the rest of Central Luzon. “We will make sure that the benefits we offer will not just be enjoyed by the Kapampangan locals but soon in other parts of Central Luzon,” Siy ended.

JENRA started the concept of superrete in the 1970’s and has emerged as a large-scale supermarket brand. TSB Realty is the developer of JENRA establishments in Angeles City and Mabalacat. Other JENRA locations include JENRA Grand Mall, Sto. Rosario; Jumbo JENRA Angeles City Market;, Jumbo JENRA Dau, Mabalacat City; Jumbo JENRA Sindalan and Jumbo JENRA Dolores both in San Fernando City.

Officially opening only the first phase of development on October 27, Jumbo JENRA Dolores already offers the biggest selling area among other JENRA supermarkets.

“Sa Presyo at Serbisyo Sigurado Ka,” Jumbo JENRA Dolores will continue to elevate the shopping experiences of Kapampangans while offering budget-friendly products

Is Your Refrigerator the Perfect Fit for Your Home?

Smart tips in buying the right cooling partner

The days of boring, old-fashioned refrigerators are gone. Today, manufacturers are constantly innovating technologies that make them more attuned to the needs of today’s buyers. But with the many brands available, how can you be sure that you are making the right choice?

According to Dyeun Zapanta, Sales and Marketing Head of Beko Philippines, households still put great value on the quality of the food that they eat. Despite the hectic pace of today's lifestyle, it is still important to serve only fresh and nutritious meals to your family. That is why your fridge must have all the right features to help you store your food items as best you can.

To help you make the right choice, Beko, one of the largest appliance brands in Europe, listed a few things to consider when buying a new refrigerator.




First things first: Type and Size

The first thing to consider when buying a new refrigerator is what type and size best suit your household needs. There are two general classifications of refrigerators- the Static (Direct Cool) and the No Frost. Static refrigerators form ice build up on freezer wall which is the source of cold temperature while No Frost allows you the full usage of the freezer space since it uses cold air to cool or freeze your food inside. Freezer and Fridge capacity varies by model or brand.

For families that buy more of the frozen items like meats and poultry products, freezer space is very critical. Big freezer space allows you to store bulky frozen items over an extended period. This is also ideal if you have a habit of cooking many dishes at the same time with the intention of storing them so that it can be eaten during the next few days. Fridges, however, can be used solely for your cooling needs. This compartment is ideal for storing all your fresh fruits, vegetables, and dairies and drinks.

There are also different types of refrigerators to choose from based on freezer location. Some of the examples are Single Door, Two Door Top Freezer, Two Door Bottom Freezer, Side-by-Side, Bar Fridges, among others.

Before buying, make sure to measure the space first where the appliance will be placed in your kitchen. Refrigerators are usually the biggest appliance that you'll have in your kitchen so it pays to plan the space well.




Cooling systems keep foods fresh, longer

Now that you know the type and size you need, the next thing you should familiarize yourself is the defrost system. Some refrigerators use the Manual or Semi-Automatic Defrost technology. If you choose the manual defrost system, you will need to defrost at least once or twice a week to clean and clear the compartments of ice build-up.

Then, there is also the Frost Free technology, which defrosts itself automatically. It uses sensors to automatically activate the heater to melt ice build-up at the back of the freezer walls, which block the air vents. The fan inside helps circulate the cold air to help freeze the food item inside the freezer or cool the food placed in the fridge compartment.

Beko refrigerators are best in its class as the brand developed the NeoFrost+® Technology. This innovative technology sets Beko Refrigerators apart from the others as it uses powerful Active Dual Cooling systems. It has a separate fan and evaporator on freezer and fridge compartment, which allows two times faster cooling. It also makes it possible for food items to stay fresh longer.

The NeoFrost+® Technology’s Active Dual Cooling System keeps humidity up to 90 percent in the fridge section for longer freshness. It also prevents odor transfer between the compartments keeping the air quality inside at maximum levels.

Moreover, it also keeps the fruits and vegetables fresh and crisp better because of its Active Blue Light Technology. This breakthrough technology continues the process of photosynthesis making it possible for fruits and vegetables to retain their natural flavors and nutritional value for up to 30 days.


Energy efficiency

Finally, make sure that you get the most of your refrigerators by referring to its energy efficiency factor ratings. Higher the EEF Rating means lower electricity it consumes.

For instance, Beko refrigerator model RDNT230I20VP has 325 EEF Rating consuming only 0.77kW per 24 hours of usage. Other Beko refrigerators are made in with the brand’s environmental vision in mind. These refrigerators have A+++ and A++ ratings. An A+++ refrigerator consumes up to 64 percent less energy than the identical A product. Similarly, an A++ product consumes up to 40 percent less energy than an identical A product. It is made possible with its ProSmart Inverter Compressor Motor which comes with a 12-year warranty.

Be sure to check this information with your dealer before making a purchase since this is one appliance you will use ‘round the clock.

Since 2015, Beko Philippines already doubled its distribution and tripled its sales through its improved and aggressive product line that continuously meets the need of the Filipino market.

Beko Philippines is now on expansion phase as it opens its door to other retail business partners as it aims to reach more Filipinos and become their Official Partner of the Everyday.

Ateneo Junior High School Annual Katipunan Fund Drive

The class of Grade 10-Ferreres was one of the 4 chosen sections (among 14 sections) to organize a fundraising concert featuring the best Filipino bands, musicians and dancers of our generation.

The Ateneo Junior High School annual Katipunan Fund Drive (KFD) is a school-wide fundraising campaign organized by the Christian Service and Involvement Program (CSIP), under the Office of the Associate Principal for Student Formation (APFor), to raise funds for the victims of calamities and for areas assisted by the CSIP.

With a concert title of "Gunita" (Memories), they are inviting everyone to join them in the concert on October 28, Saturday at the Ateneo High School Covered Courts starting at 7:00 PM.



Gunita concert will be hosted by Sarah Patricia Gill (an ABS-CBN star circle magic celebrity/host).

Featuring performers:
- RUSTY MACHINES
- BANDANG SHIRLEY
- SILENT SANCTUARY
- MMXV
- CURTISMITH
- UPEEPZ
- LUCY DEE
- TIMMY ALBERT
- GOOD KID$
- AUTOTELIC



They have created a Facebook page for you to visit: https://www.facebook.com/gunitakfd/

They have worked hard and very passionate about the project. Hopefully their class’ impressive skills will be shown as they tried to give structure to their plans. They have worked efficiently and as swift as can be expected as they do these things on top of their academic and non-academic load. By doing so, together, they aim not only make remarkable and lasting memories, but also to create and develop values that encourage love for others.

See you in the concert!