BREAKING

Monday, October 9, 2017

Siemens Sees Potential in Digitalization of Philippines’ Food and Beverage Industry





Digitalization presentation on F&B industry by Roland Heymann, Head of Global Food and Beverage, Technical Account Management, Siemens Germany

At the full-day seminar on “Digitalization of the Food and Beverage Industry in the Philippines” held by Siemens last month, a team of global experts from the company showcased their technological expertise to current and potential customers in Philippines’ F&B industry.



Through interactive presentation sessions, Siemens presented how industry players can discover the potential of digitalization in food and beverage industry. Topics covered include “Digitalization - The future of manufacturing in Food and Beverage” and Standardization – Set the pace for digitalization in Food and Beverage”. There was also a live demonstration to showcase how companies can “Reduce downtimes and cost with transparent operation”, where Siemens used the example of the dairy industry to demonstrate how both process and discrete workflows in the food and beverage industry can benefit from digitalization. Factors typically affecting the dairy industry are high cost sensitivity and mass production on the one hand, coupled with the growing diversity of available flavors and innovative packaging concepts on the other.



“We’ve been working with a number of global food and beverage players and learned from them about their demands and specific trends in the market. In order to respond to these needs, we are adapting our digital enterprise software suite accordingly and are implementing these functions into our applications, our solutions, and our products. While doing so, we aim to bring those solutions to anywhere in the world that has major expansions and investments ongoing for the food and beverage industry, to give all regions and specifically the Philippines an equal and fair chance to leverage our learnings,” shared Roland Heymann, Head of Global Food and Beverage, Technical Account Management, Siemens Germany.



Digitalization the Food and Beverage in Industry in the Philippines

The F&B industry in the Philippines is a highly competitive one, and it is expected to amount to approximately US$26 million in revenue this year. For manufacturers in the industry, operating productive production facilities requires many factors for consideration, including a consistently high level of product quality, maximum plant availability, optimum resource efficiency – and, increasingly, the greatest possible flexibility in order to meet more and more individual customer requirements.



Additionally, about 1.3 billion tonnes of food – which is about a third of all that is produced – around the world is wasted due to factors such as poor equipment, transportation and infrastructure, rejection due to aesthetics, and over purchase. The supply chain has to be more agile to allow companies to produce the right amount of products to cater to consumer demands, at the right time and at the right location.



Mastering all these challenges today and in the future is possible only with digitalization. Digitalization is the interaction of the virtual and real world. It is a major trend and innovation driver, creating completely new business and growth opportunities for companies. Digitalization of the entire value chain is crucial for catching new trends and ensuring competitiveness.



This is particularly important for the Philippines, as the country is growing rapidly in terms of population and production capacities. Digitalization would lay the foundation of how the local food and beverage industry will perform in the next few years and be able to compete with other countries in the region.



The digitalization of the manufacturing industry, which is also known as “Industrie 4.0”, is a topic of global interest.



Siemens offers the products and solutions required fully or gradually integrate and digitalize the entire value chain. The Digital Enterprise Suite is Siemens’ answer to Industrie 4.0, and it enables manufacturing companies to streamline and digitalize their entire business process, seamlessly integrating suppliers into the mix. They can begin at any point of their value chain, from product design to service, and can extend digitalization gradually, depending on their current needs.



With the Digital Enterprise Suite, Siemens offers a comprehensive portfolio of software-based systems specifically for the discrete industries. It integrates and digitalizes the complete value chain from Product Design, Production Planning, Production Engineering, Production Execution to Services. The result of the integration and digitalization of the complete value chain is a perfect digital copy of the value chain – the Digital Twin. This enables companies to perform simulation, testing, and optimization in a completely virtual world – before ever committing any resources in the real world. The connection of the virtual and real worlds leads to shorter time-to-market as well as greater flexibility, quality, and efficiency.



Enrico Buergo, Vice President and Country Division Lead, Siemens Philippines, said,Digitalization is an integral part of the industrial revolution. You have this shift coming, it’s about the analysis, integration and standardization. We’re bringing it here to kick-start a very vibrant market which is food and beverage... and we really want to use it as a way for each company to achieve whatever it is they are aspiring and not to be left in the game.”



“The future is always in motion,” explains Alexander Grimm, Head of Food and Beverage ASEAN, Siemens Singapore, during the beginning of his presentation session. “Digitalization itself, it’s a thing which is in movement. It’s a continuous development.” He later explains in detail how customers have become more discerning in terms of the wants, and how digitalization in production can address these needs at the quicker and more precise way.



Present in the seminar were key officials of Siemens from both the regional and global headquarters including Enrico Buergo, Vice President and Country Division Lead, Siemens Philippines;  Alexander Grimm, Head of Food and Beverage ASEAN, Siemens Singapore; Roland Heymann, Head of Global Food and Beverage, Technical Account Management, Siemens Germany; Christopher Roppelt, Key Expert for Food and Beverage Automatic Concepts, Siemens Germany; and Lito Torres, Head of Factory and Automation, Siemens Philippines.



As part of the company’s commitment to the F&B industry in the Philippines, Siemens will be offering a two-day workshop that would showcase in detail products and technology that can be personalized and applied to their operating processes. The workshop will be conducted by product specialists and will be at no cost to participants of the seminar. Those who are interested can get in touch with their Siemens representative.



For more information on Siemens offerings in the F&B industry, please visit https://www.siemens.com/global/en/home/markets/food-beverage.html

PART1DA Will Let You Ride in their Space Shift!




PUP 16th AD Congress takes it out-of-this world!

For the 16th Advertising Congress of the Polytechnic University of the Philippines titled KOSMOS: Take Further Discoveries, BAPR 4-1D PART1DA invites everyone to join them in SPACE SHIFT: Creative Shifts in the Advertising World. Get ready to shift in the creative space of advertising launching this October 13, 2017 at the Bulwagang Balagtas, PUP Sta. Mesa, Manila from 9:00 am to 1:00 pm. This seminar is open for all colleges and universities.

The seminar will tackle the following topics and will be presented by renowned speakers with vast experience in creating innovation.

1.       REVOLUTION

“How a brand survived and adapted on the ever-changing fast paced universe.”



2.       IMPACT

“Learn on how to innovate creative ideas that can lead to impactful discoveries.”



3.       EXPLORATION

“Exploring Innovation in the world of Creativity”


The goal of this seminar is to inspire the next generation of creative explorers on developing out-of-this-world ideas through the experiences of creative people on how they innovated existing ideas to create a game-changing campaign that shifted the trends in the market.

Join BAPR 4-1D PART1DA as they explore Planet Creatia. Waiting for you are exciting giveaways and discoveries in this creative universe. Visit their facebook page at facebook.com/PART1DA and twitter account @PART1DA for more details.

Space Shift: Creative Shifts in the Advertising World is brought to you by the Advertising and Public Relations student of BAPR 4-1D PART1DA and their co-presenters Hydro Manila and Slimmers World. In cooperation with Cloud 9, Maxx Gums, Potato Chips, Glutaphos (Neurotonic), Andy Player, Pik-Nik, Magayon Media, Milcu, and Mont Albo. And their Media Partners Adobo Magazine, Aktivshow, Astig.ph, Boracay Beach Radio, Doodle Arts, Inquirer.Net, Inquirer POP, JackTV, Light Network, Pulp Magazine, Sinag Maynila, Wazzup Pilipinas and WhenInManila.com.

Sunday, October 8, 2017

Tahigami Music by Datu Arellano on 10 October 2017


The Cultural Center of the Philippines is proud to present the cross-media work of artist-musician Datu Arellano in a solo exhibition entitled Tahigami Music. It will open at 6pm on Tuesday, 10 October at the CCP’s Bulwagang Fernando Amosrolo (Small Gallery).

Tahi is the Filipino word for stitch and gami (kami) is Japanese for paper. Combined they form Tahigami, a word the artist made up, which means stitching on paper. Datu Arellano began Tahigami as a method of drawing. After a few years in development, tahi to him is about connecting, discovering common threads, finding intersections and meaning, forming relationships. Gami (kami) may as well be any conceptual or actual surface, ground, or plane, and not limited to paper. From an obsession with a three-sided polygon that began in 2011, the series has evolved into a framework for creating visual and musical compositions.

The Tahigami Music exhibit in the CCP will be composed of three main works, "3-Blossom Automata", "Supercluster No. 3" and the "Tahigami Music Videos, Series 1 and 2." The piece in the center of the gallery sets the tone of the exhibition, set-up so that the audience is invited to sit in the middle of the installation to listen and contemplate. Surrounding them are three digital musicians (computers), "3-Blossom Automata", programmed to play endless and unpredictable melodies generated from the geometry of the blossoms assigned to them. "Supercluster No. 3", on the left side of the gallery, is a work of thread on canvas, with electronics. One side has the ordered, intentional (although semi-random), and conscious. The other side exhibits the chaotic, accidental, and subconscious. Finally, "Tahigami Music Videos, Series 1 and 2" is a series of 6 videos from earlier incarnations of the series, first began in 2014. These videos demonstrate the basic premise/concept of Tahigami Music and show how the artist first made the musical compositions, and then interpreted them visually.

Tahigami Music will be on view from 10 October to 10 December 2017. Viewing hours are from Tuesday to Sunday, 10am to 6pm, or until 10pm on days with evening performances in the CCP Main Theater.

For more information, contact the CCP Visual Arts and Museum Division at (632) 832-1125 loc. 1504/1505 and (632) 8323702, mobile (0917) 6033809, email ccp.exhibits@gmail.com, or visit www.culturalcenter.gov.ph.
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