AllValue’s first foray in retail was through AllHome, a one-stop shop for home builders and owners. Following its rapid expansion and success in Luzon, the group then grew their retail portfolio to include department stores, supermarkets, and food establishments. This September 2017, AllValue brings four of its brands to Kawit, Cavite—namely AllHome, AllDay Supermarket, Coffee Project and Bake My Day—by staging a grand opening event for Kawiteños.
On September 22, The Villar Group opened the doors to four new stores along Centennial Road in Kawit, Cavite. The event started with a big event in the morning where AllHome, All Day Supermarket, Coffee Project, and Bake My Day gave away special prizes to their first 150 customers. The morning was filled with fun games and surprises for everyone who joined the morning program. In the afternoon, the ribbon cutting ceremony with Mr. Manny Villar, Ms. Camille Villar, and Ms. Benjamarie Serrano was held followed by a short program for partners, suppliers, and guests. An outdoor mini-concert with Nina was organized for the residents of Kawit followed with a grand firework display.
Since the first AllHome opened its doors to the public in 2013, it has become the leading home store by being the first and only full line home center for contractors and home owners—offering an extensive collection of construction materials, a wide variety of appliances and furniture, up to a curated collection of decorative items. AllHome is now the proud exclusive distributor of premium foreign brands such as INAX, leader in Japanese sanitary ware, and Iris Ceramica, a premium brand of Italian Tiles. AllHome is also the sole distributor of other tile brands such as Lustro, Rossio, Cicogres, Alaplana, and Platera.
AllDay Supermarket is not just your ordinary supermarket. With bright and thoughtfully-designed interiors, spacious aisles, and well-ventilated stores, AllDay Supermarket is redefining the grocery shopping experience for Filipinos. The produce, meat, and poultry sections are always stocked with certified fresh products. Aside from the always-fresh goods, AllDay also has a wide collection of gourmet deli and cheeses and a whole section dedicated to imported goods from all over the globe. AllDay Supermarket also has more food options through Gastroville where delicacies from all over the country and the world can be sampled and its Paluto section where you can choose fresh ingredients and have them cooked the way you want in true dampa-style fashion.
Established in 2014, Coffee Project has now blossomed into the most Instagram-able coffee shop in the Philippines. Every location has a unique look and character to it but all locations have these in common—long tables that can comfortably seat big groups, a multitude of sockets for those who prefer to work in cafes, and cozy nooks for those who want to enjoy some quiet time. On top of that, coffee lovers can always look forward to new drinks and items on the Coffee Project menu every season.
The AllValue Group is going full speed ahead as it continues to add more stores to its network and more brands to its portfolio. As of writing, AllHome now has 16 stores in Luzon and Cebu. Meanwhile, the AllDay brand has 5 Supermarkets with 5 more opening by the end of 2017 and almost 80 Convenience Stores nationwide. Coffee Project currently has a network of 17 branches all over Metro Manila, North Luzon, and South Luzon. Within only 6 months since its introduction to the public, Bake My Day has already opened in 3 locations. Given their current expansion rate, the group is looking into opening shops in the Visayas & Mindanao regions.
Ross is known as the Pambansang Blogger ng Pilipinas - An Information and Communication Technology (ICT) Professional by profession and a Social Media Evangelist by heart.
