Wazzup Pilipinas News and Events

Friday, September 8, 2017

Build Me An App To Replace Business Cards

Print is dead? But why do we still need to print business cards?

Even the tabloids, broadsheets, and magazines are closing down. The only reason they are still here is because they belong to a bigger network of businesses who still find print media as influential and prestigious eventhough they've lied about their readership justvto attract or keep advertisers. I see more of these prints as "pambalot ng tinapa" rather than being read.

But even radio and television are extinct to the eyes of Millenials. Just finished chatting with a college student and confirmed he has never watched TV all his life except for a few glances. His daily source of information is online.

Exchanging business cards among new acquaintances has also been a culture. Thus, it is nothing more but a formality. You'll see yourself setting aside those cards once you have his email and contact number on your phone.

I've been wondering why someone has not yet developed an app that would automatically get my contact information from my smartphone and send them over via Bluetooth, wifi, NFR, or any other technology. to the other person's smartphone.

That would surely be cool.

Gamma Partners with Viber for Optimised Ad Formats

Gamma forges strategic partnership with Viber to bring optimised ad formats to brands, agencies and media buyers in Asia

Collaboration will see Viber gain immediate access to a single integrated platform for global demand and efficient monetisation of inventory

Gamma today announced a strategic partnership with Viber that will provide high quality, optimised and interactive ads to brands, agencies and media buyers in Asia. Gamma’s SSP platform will raise more demand for Viber’s premium inventory programmatically, through hundreds of ad partners and networks.

By utilising Gamma’s proprietary technology and premium inventory, agencies can access display and video ads on both mobile, desktop and applications that can significantly increase their brand presence.

Dirk Jacobs, Managing Director, Gamma said: “Asia is increasingly becoming digitalised, and consumers have fueled the growth of cross platform consumption for advertisements. We are thrilled to be working with leading communications provider Viber to ensure that their inventory are fully optimised and achieving their monetisation goals together.”

Gamma previously announced partnerships with MediaMath and POKKT to increase programmatic ad yield for publishers as well as to provide advertisers access to premium ad space in Asia.

Learn more about Gamma’s digital advertising offerings at www.gammassp.com.

Behold the Yamaha Sight

Yamaha Motor Philippines Inc. launches the Yamaha Sight which is a clear indication of the brand’s vision for the industry. The new motorcycle is an expression of efficiency, simplicity, and performance. What makes this machine even more special is its Fuel Injection that gives improved acceleration. The performance F.I. technology of Yamaha maximizes not just efficiency; it releases the full potential of the machine. The Yamaha sight is also equipped with a disc brake. This creates excellent rigidity balance in combination with the special brake pads helping provide braking force proportional to the rider’s input. The overall sharp design of this new machine is stunning because of the dynamically flowing lines that really catch your eye. The active color graphics presents a magnificent style that striking and captivating.

It has a 115cc air cooled engine that has a new fuel injection system that contributes to an improved feeling of acceleration. The adoption of a spiny sleeve with excellent cooling properties contributes to a more stable performance. An easy-to-read instrument panel design with gear-position indicator gives the rider an effortless experience.

The Yamaha Sight includes and abundance of features. The sharp headlight is equipped with a bright incandescent bulb that gives a clear view of the road. And on the other end, a sporty tail light illuminates from behind. The Stylistically designed Aluminum Grab Bar gives form and function. Its 9L compartment is compact enough to carry tools or travel size items. You can rest easy with the anti-theft technology of the key shutter that assures access to the motorcycle is only for the key holder. The muffler is complete with a protector and gives off a pleasing exhaust note. The 4L tank capacity gives excellent range for travel.

The Yamaha Sight has an SRP of 59,900 for the spoke wheel edition that is available in Black Raven and Red Metallic. The Cast wheel version has an SRP of 62,900 and is available in Yellow Hornet and Black Raven colours. You can find it in all Yamaha 3S Shops and Multi-brand stores nationwide.