MSAP ICE Awards 2017 is Now Open for Entries

Wazzup Pilipinas!

The Media Specialists Association of the Philippines (MSAP) continues to recognize excellent and exemplary work in media thinking and communications with the 2nd ICE Awards.

Now open for entries for campaigns that ran from May 2015 until June 2017 that fall under the following ten categories: Best in insight, Best in Creative Use of Media, Multi-media, Single Medium, Activation, Branded Content, Digital, Data, Not-for-Profit Campaign, and Effectiveness Award.

All qualified participants can submit their entries starting July 15 to 22 for early bird submission at P5,000 per entry or P20,000 for 5 entries; and regular submission dates from July 23 to 30 at P7,000 per entry or P25,000 for 5 entries. All MSAP members, creative agencies of the MSAP members, and members of KBP/GM7, UPMG, OAAP, OMAG, IMMAP can join the ICE Awards.

All campaign entries will go through strict screening processes and will be judged based on three standards: Insights, Creativity, and Effectiveness. The entries that will garner the highest scores will be qualified to vie for ICE Awards two major prizes: Media Agency of the Year and Advertiser of the Year.

Announcement of winners will be on September 9, 2017 at the final night of the 2017 Media Congress in Baguio City. To learn more about ICE Awards and the entry submission process, please visit http://www.iceawards.com.ph/.

MAD Volunteers Brave Martial Law in Mindanao; Bring School Treats for Kids

Wazzup Pilipinas!

In spite of the crossfire gripping Marawi City and the declaration of martial law in Mindanao, no fear had ceased the passion, determination and courage of 17 millennial volunteers from across the country to hold its 34th outreach program called “I am M.A.D. (Making A Difference) Camp” in Zamboanga City, recently.

I am MAD volunteers spearheaded the distribution of “Bag of Dreams” gift packs of school supplies for 73 school children of Muruk Elementary School in Brgy. Upper Pasonanca, about 13 kilometers from the city proper.

The three-day camp gave both the volunteers and kids a time to interact through educational and entertaining activities which included the ‘share your dream’ getting-to-know-you session, team-building, storytelling, games, arts and crafts that promote the organization’s four key advocacies anchored on the Department of Education’s core values—love of God (maka-Diyos), love for others (makatao), love of environment (makakalikasan), and love of country (makabayan). All these are integrated in the “10 I am MAD Commitments”.

To support the program, I am MAD Zamboanga chapter led by Meryl Hilda Jalani, raised P60,000 by selling school supplies and holding a mini-art exhibit months before the actual camp. A portion of the proceeds was also shared to evacuees from Marawi City.

Maureen Wroblewitz is Asia's Next Top Model for Season 5

Wazzup Pilipinas!

That girl you once called a pretty face but with no skills just got the title of Asia's Next Top Model (ANTM) for 2017. The girl who didn't let bullying get the best of her.

The youngest, shortest and least experienced contender wins the competition. The first Ever Filipina Winner of ANTM is Maureen Wroblewitz!

Maureen broke the curse of the filipinas being runner-ups for the past 4 seasons of ANTM

How to be you po? Grabeeeeee.

With her surname, I know what you guys are thinking - We have another half-Filipina who is making our country proud. But true enough, Filipinos become a lot more attractive when mixed with another race, or is it the case for this particular lady who seemingly bears the last name of a foreigner.

Just as Pia Wurtzbach is of half-blood due to a foreigner as a father, is Maureen also of foreign blood?

Yup! He has a German father to thank for that beauty...or is it the other way around. Filipinas are known to become more beautiful when positively "infected" with another race. No matter what nationality, the fusion always has beautiful results. Lol!

Moments after she was announced as the winner of Asia's Next Top Model, "Nylon Singapore" unveiled its cover starring the Pinay-German teen. Wow! That's two achievements in succession. ..or did the magazine tried to take advantage of her win since we all know that the ANTM show is not live, and so the magazine had plenty of time to release the magazine cover at the right timing after the announcement of her win.

Regardless, we are proud of our "kababayan" for another win to put the Philippines back in the map again. Yeah, we commend all those of Filipino blood every time they are recognized for an international achievement.

"Do you know why Mauren won? Because her two competitors were so dying to win the title and so overconfident that they both overdid their performance. Tu overdid her runway walk as what the judges had commented, but did fantastic on the photoshoot. Shikin overdid the photoshoot that she turned out very edgy, but managed to slay the runway. While Maureen stayed in the middle, both of her performances have enough class, sass and elegance that were needed to be the Asia's Next Top Model. And most of all she got the best ATTITUDE. So to all the haters and bashers we wish you well. " - Ai Za

"Pinoys, please be humble. It's a victory for our country but please don't take this win as an opportunity for revenge or just to be petty, even if others started it. Naturally, fans from other countries would be disappointed or pissed and we cannot control how they react because frankly that's their prerogative. But we can control how we react and be the bigger person. Let's try to change this perception of Pinoy fans being petty and vindictive. It is possible to support Maureen without rubbing her victory in other's faces. Let us be inspired by Maureen herself, who stayed humble through all the highs and lows. Congrats, Maureen. You're living proof that humility coupled with hardwork is a winning formula." - Wyb Lumpias