Wazzup Pilipinas!
Every sip of an ice-cold Belgian
beer is an experience delivered from many years of brewing expertise. And for
Stella Artois, each drop of beer must be poured with precision and perfection
to offer an exquisite taste connoisseurs deserve. This is done through the brand’s
nine-step pouring ritual that has stood the test of time.
Born from the
passion for delivering a full-bodied, authentic flavor of Belgian beer, the
nine-step pouring ritual follows strict standards in beer pouring. To ensure
that this ritual is preserved and will endure through time, Stella Artois hosted
its 2nd Draught Masters Philippines Competition last June 22, 2017
at Fairmont Hotel, Makati City. Here, bartenders from various restaurants,
bars, and hotels showcased their expertise in the nine-step pouring ritual. The
top three performers will represent the country as finalists in the regional
finals in Bangkok, Thailand.
“Our nine-step ritual is a dance
between the Chalice and the Draught Master. It is observed properly to serve a
pleasantly bitter beer flavor we’ve always loved,” says Chester Cabrera, Head
of Marketing, Booze Online, Inc. “With the second installment of Draught
Masters Philippines, Stella Artois would like to share the brand’s over 600
years of brewing expertise by keeping our time-honored, nine-step pouring
ritual alive.”