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Sunday, April 2, 2017

27th Grand Adclash Triumph 2017 Expanding Horizon Towards Success


Wazzup Pilipinas!

It’s the grandest time of the year for Polytechnic University of the Philippines’ Department  of Advertising and Public Relations, as the graduating students show what creativity really is, in the upcoming 27th Grand Ad Clash entitled “TRIUMPH2O17: Expanding Horizon Towards Success”, happening at Fisher Mall Activity Center on April 7, 2017 at exactly 1 PM.
The Department of Advertising and Public Relations will showcase that creativity and wit flow in the veins of their students as they annually arrange an Integrated Marketing Communication contest that marks the final stretch of the senior students before they go toe-to toe with the real deals of Advertising shebang. And for the year 2017, 4 teams will be up for their grandest pitch yet, with PhilHydro Inc., a Maynilad Water Services subsidiary as their client.

Much like how important the role water plays in our day to day living, the 4 participating teams carefully conserve and utilize every drop of research and data which are essential, as it support their campaigns. These facts will help them come up with a crystal clear analysis, after a thorough analyzation and brainstorming, recommendations, together with the out-of-the-box idea and deliverables, will start coming up as the creative blood flow intensifies for each participating team. And with much confidence, the team’s chosen presenters will exude the overflowing greatness of their work at Fisher Mall Activity Center on April 7, 2017 at exactly 1 in the afternoon. Updates will be posted on their official Facebook page at www.facebook.com/pupadclash2017. It will definitely be a day of big idea extravaganza as these 4 contestants will have their young creative bloods tested and be hailed as the grand winner of the said event.

Come and witness the grandest event of the year, where real creativity flows in the veins of the advertising youngsters, the 27th Grand Ad Clash entitled: “TRIUMPH2O17: Expanding Horizon Towards Success” 

Saturday, April 1, 2017

Working Smarter with Ricoh MFPs


Wazzup Pilipinas!

In these fast-paced times, professionals and office workers are accustomed to multitasking, working with tight deadlines, and taking on projects that require intense creativity and efficiency. Although this may be considered already the norm in the modern-day workplace, many still find it challenging to cope with the demands of their respective dynamic and competitive industries.

Continuously improving the way people work requires simplification of day-to-day processes that may seem menial, but can actually contribute greatly to getting tasks done in faster, easier, and in more cost efficient ways.

One such daily task is the printing of various documents and other materials, ranging from printing for individual consumption, preparing for meetings, to producing materials for events or for mass distribution.


Smarter ways to work


As part of its vision to empower professionals with a new way of working that is tailor-fit to their needs, global imaging and electronics leader RICOH pioneered its innovative Multi-Function Product printer (MFP) models MP C2004SP ,MP C4504SP upto MP C6004SP.

RICOH MFPs present a wide variety of paper and finishing options designed to help users achieve more creative and efficient output. These printers can deliver up to 60 color pages per minute, has an expanded capacity of 2,300 to 4,700 sheets in its stock. Innovatively designed rollers reduce paper curls for more uniform paper stacks and fewer jams.

Users can produce marketing collaterals such as handouts, flyers, brochures, and banners with an excellent print quality of 1,200 x 1,200 dpi. These new printers also do away with manual stapling, and can automatically bind up to five printed pages together with no staple wire using the Hybrid Stapless Finisher—spelling cost and work efficiency.


Fingertip access to information


Featuring a 10.1”-wide touchscreen Smart Operation Panel with intuitive interface, users can swipe, scroll, drag-and-drop, and pinch-flick as they would with their smart phones and tablets to print, scan, copy, and fax using comprehensive applications.

The embedded apps also allow users to simplify and personalize even complex workflows. Repetitive, manual jobs can be bypassed, such as in scanning one’s weekly meeting notes and sharing them with the same pre-entered recipients with a touch from the printer’s home screen.

Moreover, RICOH’s Integrated Cloud Enterprise Solutions allows documents to be saved in a folder or cloud storage such as Google Drive, Dropbox, and Evernote. The RICOH Smart Device Connector App, on the other hand, allows personal mobile devices to connect to the MFPs and print and share information from almost anywhere.

For other tasks such as scanning, RICOH’s 100-sheet automatic reversing document feeder (ARDF) enables sharing of digital information through a multitude of scanning capabilities. The printers can also fax contracts and other forms just as quickly, as faxes can be sent and received between email inboxes to save on paper and transmission costs.



Managing workstyles and eco-efficiency

Further adding value in cost efficiency is RICOH’s EZ Charger Xpress. which is a software that manages individual users or departments’ usage of the printing equipment. An IT administrator can customize automated cost charging for the different users, and set print quotas. This spells utmost convenience for organizations and corporations in managing their paper use, and even helps conserve resources.

For archiving and protection of files, the MFPs can store up to 3,000 frequently used documents in the document server, and files can be retrieved quickly through keyword searches. Access to specific functions can also be restricted, print jobs can be deferred until the author releases them, and watermarks can be added on documents to prevent unauthorized copies of important information.

For RICOH, offering high performance and innovative equipment should always take into account managing environmental impact and energy consumption as well. Hence, the MFPs have a wide range of eco-friendly features, including an in-built human detector sensor that recovers the machine from sleep mode as soon as a user is nearby. Its 0.5 second switch-on time is the fastest in its class.

The RICOH MP C2004SP and MP C4504SP are products of the company’s solution-focused Workstyle Innovation Technology that revolutionizes peoples’ ways of doing things to support them in accomplishing their goals at work.

RICOH products are showcased at its main office in Makati (tel. no. 865-9500) and branches located in Laguna (045-502-7243), and Cebu (032-256-4559). For more information, visit www.ricoh.com.ph

Netflix is Looking for the Best Translators Around the Globe


Wazzup Pilipinas!

We’re pleased to introduce HERMES, the first online subtitling and translation test and indexing system by a major content creator.

Since Netflix launched globally, the scale of our localization efforts has increased dramatically. It’s hard to believe that just 5 years ago, we only supported English, Spanish and Portuguese. Now we’ve surpassed 20 languages - including languages like Korean, Chinese, Arabic and Polish - and that number continues to grow. Our desire to delight members in “their” language, while staying true to creative intent and being mindful of cultural nuances is important to ensure quality. It’s also fueling a need to rapidly add great talent who can help provide top-notch translations for our global members across all of these languages.

Since we unveiled our new HERMES tool two weeks ago, thousands of candidates around the world have already completed the test, covering all represented languages. This is incredible to us because of the impact it will ultimately have on our members as we focus on continually improving the quality of the subtitles on the service. We’re quickly approaching an inflection point where English won’t be the primary viewing experience on Netflix, and HERMES allows us to better vet the individuals doing this very important work so members can enjoy their favorite TV shows and movies in their language.

More information about HERMES can be found on the Netflix Tech Blog.

- Chris Fetner and Denny Sheehan

Chris Fetner is Director of Media Engineering and Partnerships at Netflix

Denny Sheehan is Director of Content Localization & Quality Control at Netflix
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