DOE Pushes for Energy Security in BIMP-EAGA Meet

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The Department of Energy (DOE) expressed full support for the Brunei Darussalam-Indonesia-Malaysia-Philippines East ASEAN Growth Area (BIMP-EAGA) Power and Energy Cluster whose thrusts run parallel to the country’s own agenda of ensuring energy security, promoting a low carbon future, achieving total electrification, improving energy efficiency and conservation.

Energy Secretary Alfonso G. Cusi at the 2017 BIMP-EAGA Strategic Planning Meeting was represented by DOE-Assistant Secretary Leonido J. Pulido III.

As Head of the Philippine energy sector delegates, Pulido also Chaired the discussions of the Power and Energy Infrastructure (PEI) Cluster during the two-day breakout sessions.

According to Pulido, the key output of the cluster meeting is the formulation of the nine-year ‎‎‎(2017-2025) Power and Energy Infrastructure Cluster (PEIC) Roadmap for the different sub-sectors such as for Power Interconnection, Renewable Energy (RE), Rural Electrification and Sub-Regional Energy Efficiency and Conservation (EE&C) rolling pipeline project as input to the final BIMP-EAGA Vision ‎‎‎2017-2025 (BEV2025).

On the power infrastructure connectivity of the Philippines to the sub-region, the BIMP-EAGA Business Council (BEBC) presented to the Philippine delegates the proposed Sabah to Palawan Interconnection project.

The BEBC, a private sector group, initiated the partnership with the Provincial Government of Palawan aiming to deliver electric power from Sabah to Palawan.

During the meeting, the BEBC informed the participants that the signing of a Memorandum of Understanding may take place by April 2017 and when this will be realized, "it will provide the needed capacity addition to the country,” Pulido said.

In support of the Philippine Energy Sector 8-point Agenda, Pulido also underscored the need to strengthen the resiliency of energy infrastructures in the sub-region.

BEBC Brunei proposed a renewable energy resource assessment for each country intending to identify feedstock as fuel for a proposed biomass generating facility project.

Pulido reported that “The Philippines will pursue coordination meetings between the private sector, National Government Agencies (NGAs) and the provincial Government of Palawan to be able to review existing policies and regulation on cross-border trading and to facilitate the timely execution of the proposed interconnection.”

The BIMP Senior Officials welcomed the outputs of the Power and Energy Infrastructure Cluster and look forward to the efficient implementation of the different plans and activities until 2025 in partnership with the private sector and other key stakeholders.

Letran and Ad Foundation to Hold AdSpeak ‘17 (Updated)

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Colegio de San Juan de Letran, in partnership with the Advertising Foundation of the Philippines, will convene delegates from various schools when it holds AdSpeak ‘17, a student convention on values advertising. Letran and the Ad Foundation are co-presenting AdSpeak ’17 since they share the same goal of promoting values and worthwhile advocacies in advertisements.

The event, which will take place on March 10, will be held at the Student Center Auditorium of Colegio de San Juan de Letran in Intramuros, Manila. Admission is free on a first-come, first-served basis.

AdSpeak ’17 aims to impress on future communicators the importance of advertising with positive values.

Advertising experts will share their insights during the whole-day affair. Among them are Melvin Mangada, Partner & Chief Creative Officer, TBWA\Santiago Mangada Puno; Maya Estrada, Operations Manager, Ad Standard Council; Titus Arce, Managing Director, Dentsu Jayme Syfu; Alan Fontanilla, Managing Director, MullenLowe Open Phils.; Maya Ambalada-Roldan, Business Unit Director, Y&R Phils.; Paolo de Leon, Creative Director, Aspac/Dentsu Aegis Network; Jethro Adriano, Chief Creative Officer, Project Junkie; and Paolo Agulto, Creative Group Head, DDB Singapore.

Aside from talks from resource speakers, AdSpeak ’17 will mount its Values Advertising Awards, Students’ Choice Awards and Online Choice Awards. Commercials that uphold values have been created and entered by student delegates in six categories: Print, Radio, TV, Campaign, Digital and Brand Communications.

The AdSpeak’17 student convention is sponsored by Enervon Multivitamins, The Linden Suites, Hawk Bags, The Luxe Box, Greenwich, Nips, Hunts, Payless Pancit Canton, Mark Fragrances, The Soap Spot, Bic, Hallmark, Wild Format, Summit Media, DZUP 1602, Wazzup Pilipinas, Take Off PH, DZXL RMN’s Creativoices and Voice of the Youth Network, Click the City and Adobo Magazine.

GetGo, Honda Cars Team-Up for Exciting, New Partnership

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GetGo by Cebu Pacific has partnered with Honda Cars Philippines, Inc. (HCPI) through the recently launched “Points to Fly, Points to Drive” campaign. The alliance between the country’s fast-rising loyalty rewards program and the world-renowned car manufacturer aims to strengthen their commitment to provide rewarding and innovative products and services to their customers. “Through our partnership with HCPI, loyal GetGo members can expect even more exciting benefits and promos that can make their everyday spend rewarding as ever,” said Nik Laming, GetGo Loyalty Division General Manager. Photo shows Laming (left), and HCPI President and General Manager, Toshio Kuwahara sealing the partnership.