The Pochologist (Episode 1): How to Know Your Life Purpose

Wazzup Pilipinas!

WHY... perhaps the most important yet most difficult question to answer. Why did you wake up today? Why do you go to work? Why are you alive? Let the Pochologist help you answer this big question in this short but inspirational video about finding your LIFE PURPOSE. Pocholo Gonzales is your Pochologist - your mentor and your friend in the school of life.

Life is a never-ending quest for MEANING.

On the surface, it seems as if people only strive for fame or fortune. But deep in our hearts, everything that we strive for – material or imaterial – all lead to our much deeper desire to be significant. We ultimately want to have an impact – to our loved ones, to the society, to the world.

But how do we reach that level of accomplishment, amidst the distractions in our daily life? How do we go past the viscious cycle of working for money, chasing deadlines, and balancing work and play? What’s the secret to truly achieving GREATNESS?

The truth is, there is no secret to success or happiness. Everyone knows what needs to be done in order to achieve their dreams. But you see, knowing what to do is very much different from doing what you know. We don’t need to be informed much more than we need to be REMINDED of the actions we need to take in order to become the best version of ourselves.

This is where the Pochologist comes in!

As one of the most sought-after speakers in the country today, Pocholo “The VoiceMaster” Gonzales takes inspiration and motivation to a higher level as the Pochologist. Believing that inspiration and motivation has expiration, Pocholo uplifts your spirit through EMPOWERMENT – giving you actionable, practical wisdom that will take you from knowing to DOING.

For over a decade, Pocholo has empowered thousands of Filipinos here and abroad – through his radio programs and his motivational talks. He has a collection of his own words of wisdom which he fondly calls “Pochology.” Now, he has opened yet another avenue to help others discover their greatness – the POCHOLOGIST.

For a few minutes each day, the Pochologist helps you discover your potential and live up to your greatness, with short yet empowering videos that will not only make you think, but also ACT.

Here’s the pilot episode of the Pochologist, where he talks about life purpose. In this video, the Pochologist will help you answer your WHY – the most important yet the most difficult question to answer in our life.

 

Contributed by Pocholo "The Voicemaster" Gonzales

How Effective is Online Marketing for Philippine Real Estate?

Wazzup Pilipinas!

Changes is continuously coming due to the never-ending evolution of technology. This is particularly true in some industries that have successfully adapted in the current global business landscape.

For real estate, many licensed professionals are taking advantage of the World Wide Web to reach their target market. Gone were the days where you only have to rely on the people that you know and those you meet on the streets to promote what you offer. With the advent of social media platforms you can instantly reach almost two million possible clients with just a few clicks away.

Lamudi Philippines, a leading real estate website and an expert on online real estate marketing, shares the reasons why many real estate professionals claims that online marketing is now the way to go.

Wider Reach and Limitless Possibilities

According to internetlivestats.com 43.5% or almost half of the Philippine population are using the Internet. Imagine being able to tap even just a fraction of that number. Fortunately, there is just so much that you can do online to get the attention of Internet users. Some of the most effective tools like clear and crisps photos, short but engaging videos, and now virtual reality are just some of technology-enhanced gears that you can harness to capture your market.

One best example is the magnified effect of word-of-mouth advertising. For instance, a nice new place complete with residential and leisure components that becomes an instant hit to social media users can effectively help a rising condo in that area. Shares will just pour in and you will just ride the hype and count your sales.

Harold Geronimo, AVP and Head of Public Relations and External Affairs of property giant Megaworld Corporation, shared that his company is now recognizing the evolution of the market. From heavily banking on various traditional advertising methods, the shift to more portable, more real-time and fast-paced approach to reaching your target audience is gaining importance. Because of this, different online promotion techniques such as social media channels, blogs and websites have become an integral part of Megaworld’s marketing mix.

Mr. Geronimo also emphasized that the fastest and cost-efficient way to distribute content is through social media. “Almost all segments of consumers in the Philippines are on social media and we want to be where our target markets are. With the growing competition of real estate in the country we are utilizing the online space to spread our creativity and be ahead of other companies,” he stressed.

Lamudi also interviewed Pinnacle Real Estate Consulting Services Inc., one of the top property management and brokerage services providers in the country, and they stressed that digital marketing is now considered one of the best ways to advertise as this provides a wider reach and the fastest vehicle toward clients.

On the GO!

Posting listings or browsing for a dream home is just quick and easy. As Internet and technology become more mobile, the chance to find your next big sale or your first investment can be done simultaneously with other tasks. As Filipinos learn to value their time and resources more, people tend to rely on various applications, service-focused websites and other technology-assisted means of making life a tad easier.

Alejandro Mañalac, Executive Vice-President of Step Philippines, Inc., also revealed that digital marketing plays a big role in their day-to-day real estate operations. “Generating leads wherever and whenever really maximizes time and resources. Furthermore, upon receiving inquiries from our various campaigns, we are already equipped with the information that we can share instantly while the leads are hot, which means quicker response time,” Mr. Mañalac enthused.

Sales, Sales, and More Sales

The potential to earn a six-digit income monthly with just a few sales is the ultimate come-on spiel of successful real estate brokers. Mary Clair Dino, licensed real estate broker who freshly acquired her PRC license last year, is now very interested to give real estate platforms like Lamudi a go because of her experience in successfully closing sales using just Facebook (and without extensive training and very technical knowledge to do such). “I just posted pictures and shared the advantages of the properties and I successfully closed deals, then it occurred to me that there is more to Internet marketing,” shared Ms. Dino when asked why she is interested to subscribe on Lamudi.

Supreme Court-Issued TRO on DOE and ERC Issuances Pertaining to Retail Competition and Open Access Implementation

Wazzup Pilipinas!

The Department of Energy (DOE) and the Energy Regulatory Commission (ERC), as respondents, respect the ruling of the Supreme Court and will abide by its temporary restraining order (TRO) on the DOE Circular No. DC2015-06-0010, Series of 2015 and ERC Resolution Nos. 5, 10, 11 and 28, Series of 2016, without prejudice, however, to exhaustion of available legal remedies in order to put forward the factual and legal bases on which the promulgation of the assailed rules have been based.

Due to the legal complexities surrounding the TRO, the DOE, ERC and the Philippine Electricity Market Corporation (PEMC), are still in the process of drafting a general advisory for the guidance of the Retail Competition and Open Access (RCOA) Stakeholders, without prejudice to future issuances. The main issues being considered are whether:

1. Those who have already executed Retail Supply Contracts (RSCs) and were already registered and switched shall continue to honor their respective RSCs;

2. Ongoing applications for registration filed before the Central Registration Body (CRB) may proceed voluntarily;

3. Applicants who wish to withdraw or defer their registration before the CRB may do so consistent with the Retail Market Rules provided that the CRB shall not be liable for any legal repercussions that may arise out of the contestable customers’ contractual obligations; and

4. Remaining contestable customers who have not yet secured their RSCs may continue to negotiate and exercise their power to choose.

The DOE, in coordination with the ERC and PEMC, as the CRB, will continue to conduct information drive and to educate the contestable customers on the benefits of RCOA in order to respond to queries affecting the industry players.

The DOE assures the public that extensive consultations and coordination efforts will continue towards full implementation of the provisions of the law favoring the consumers' power of choice.