Importance of Air Transport Industry to Tourism and Economic Growth

Wazzup Pilipinas!

It is no coincidence that there is “cross-country empirical evidence of the mutually reinforcing relationship between a high level of economic development and a well-established air transport industry, resulting in improvements in living standards.” - Julie Perovic The Economic Benefits of Aviation and Performance in the Travel & Tourism Competitiveness Index International Air Transport Association (IATA) 2013

The vision is to become the “must experience” destination in Asia. In order to accomplish that, our goal is to develop a highly competitive and environmentally and socially responsible tourism that delivers more widely distributed income and employment opportunities.

This could be attained if we strengthen our "gateways" or access to our country, and that would highly depend on how convenient our airports are.

The Ninoy Aquino International Airport (NAIA) has remained the country’s largest gateway, followed by MCIA, and with Kalibo & Clark having the 3rd and 4th largest gateways with an increasingly large share percentage wise. Kalibo still has the biggest share of chartered flights and the full optimization of Caticlan will be a game-changer too. The growth of Davao, Iloilo and Puerto Princesa will depend on airport infrastructure and intensified markets to spur demand.

Sadly, the Philippine air transport industry is not able to capitalize on the growth of the Philippine economy, with the value for the Philippines scoring only 1.5 in air transport benefits from economic growth in 2015. This is the Sensitivity of Air Passenger Traffic Growth to GDP Growth Benchmarks.

The Journey: Trekking the Rough Roads to Brand Success

Wazzup Pilipinas!

Prepared for the Grandest Seminar of the Year!

The event entitled, The Journey: Trekking the Rough Roads to Brand Success organized by Mount2N Productions of Polytechnic University of the Philippines is set on March 6, 2017 at PUP Theater, COC Bldg., Sta. Mesa, Manila, from 12NN to 4PM in partnership with various brands that will surely bring you the biggest seminar that will prepare you for the corporate world.

Mount2N Productions proudly brought to you three great guest speakers that will help you to be empowered as they share their knowledge about marketing issues and trends. The first speaker is Ms. Gabriela Loren Bade, Senior Strategic Planner of Ace Saatchi and Saatchi and she will be sharing her experience about Emotional Marketing. She is the woman behind the famous Cebuana Lhuillier Re-Meet and many more campaigns that touched a lot of people’s heart. The second speaker is Ms. Julia Robillos, President of Institute for Corporate Image Corporation and she will give us inspiring talk about Personal Branding as we take the road to the corporate world. And lastly, Ms. Ivanna Pacis, Miss World Philippines 2nd Princess and commercial and ramp model, she will graciously teach about Personality Development and how you will carry yourself.

Geared up! Take a deep breath as Mount2N Productions lead your way to your success.

LET THE JOURNEY BEGIN!

Event Title: The Journey: Trekking the Rough Roads to Brand Success

Date: March 6, 2017

Time: 12NN-5PM

Venue: PUP Theater, COC Bldg. Sta. Mesa, Manila

Brillante Mendoza Film Festival at SM Fairvew

Wazzup Pilipinas!

By now everyone significant in the movie industry knows who Independent Film (Indie) director Brillante Mendoza is, and how his films has changed the viewpoint of many people regarding what we all know as "Indie" films.

Indie Films are those that are financially challenged in terms of production but are mostly intellectually-inclined and geared towards higher reasoning and appreciation of the arts - specifically in movie-making.

When before the stars or actors of the Indie films are mostly unknown, popular stars could now be also seen gracing the films as either main star or cameo roles.

It was even evident from the previous Metro Manila Film Festival (MMFF 2016) how Indie films made it to the line-up of much-awaited but controversial Christmas season film festival led by the Metro Manila Development Authority (MMDA) on December 25, 2016 which was dubbed as a #Reelvolution where the usual movies from seasoned comedians didn't made it through the selection of the board.

This must be the time when Indie films are thoroughly recognized as quality films eventhough it lacks the monetary backing of a big time producer.