Game of Seasons: Strategizing Seasonal Product Marketing Tactics

Wazzup Pilipinas!

On February 17, 2017 (Friday), the House Productions will be conducting a seminar entitled as GAME OF SEASONS: “Strategizing Seasonal Product Marketing Tactics“ at the P.U.P. Bulwagang Balagtas, NALLRC, is an open and free admission marketing seminar of House Productions that tackles subjects or topics regarding the challenges and risks of seasonal product marketing. This seminar will consist on various segments like talks from guest speakers and Question and Answer sessions. This seminar also has the following objectives:

· To provide marketing students a comprehensive understanding of seasonal product marketing.
· To encourage students to implement seasonal product marketing as a business strategy.
· To educate the audience through various speeches, presentations, and other activities from distinguished guest speakers/corporate partners.

This seminar will inform marketers how different products strategize their tactics upon demands every season and show how the corporate world really works from professional guest speakers from leading brands and companies from different product industries in the Philippine market. To help them pursue their marketing career and give them significant marketing knowledge that may help them in whatever marketing path they will take after graduation.

The registration will start at 11:00 AM until 12:59 PM and followed by the event proper at 1:00 PM until 5:00 PM. Specifically, this seminar plans to invite a total of 800 student attendees from the Marketing Department including the faculties, alumnus of the department, guest speakers, corporate partners as well as students from other College and Universities inside Metro Manila.

The House Productions, is a service-oriented and non-profit organization are required to promote academic excellence and competence to our fellow PUP marketing students with a total population 1800 students and among the business related.

DICT Digital TV Summit and Launch of the Digital Terrestrial Television Broadcasting (DTTB) Migration Plan

Wazzup Pilipinas!

On 14-15 February 2017, the Department of Information and Communications Technology (DICT) will launch the Digital Terrestrial Television Broadcasting (DTTB) Migration Plan in a 2-day Digital TV Summit to be held at Novotel Manila Araneta Center Cubao, Quezon City.

The Event

The first day of the Digital TV Summit is dedicated for the launching of the DTTB Migration Plan and the Ceremonial Digital TV Switch On. Partners from the broadcast industry are expected to grace the event to express their support and commitment in the comprehensive national implementation of the DTTB Migration Plan.

Moreover, exhibitors from different segments of the broadcast sectors (production, manufacturing, and content) will showcase emerging trends in Digital TV to educate the public on the latest Digital TV technology available in the market.

On the second day of the summit, experts from local and international broadcast firms will exchange best practices and knowledge regarding the current trends in the production, transmission, policy, and regulations that concern the transition from analog to Digital TV.

The Plan

The DICT’s DTTB Migration Plan consists of comprehensive policies and regulations as well as technical and fiscal considerations necessary for the Philippine’s migration to digital TV broadcasting.

The implementation of the DTTB Migration Plan will ensure smooth transition from analog to digital that will later on lead to a complete Analog Switch Off (ASO). This shall be done through partnership with National Government Agencies such as National Telecommunications Commission (NTC) for implementation and regulation, Department of Finance (DOF) for funding, Department of Trade and Industry (DTI) for giving incentives to small scale broadcasters, Department of Environment and National Resources (DENR) for e-waste management, National Economic and Development Authority (NEDA) for economic impact, and Department of Social Welfare and Development (DSWD) for financial subsidy in purchasing digital set top boxes.

A better Philippines in terms of broadcasting can only be achieved when there is collaboration among the government, its stakeholders, civil organizations, and private industries.

Cusi: DOE Overseeing Earthquake Power Rehab Efforts, Fuel Price Freeze

Wazzup Pilipinas!

In the light of the magnitude 6.7 earthquake that hit Surigao province on Friday, Energy Secretary Alfonso Cusi today joined President Rodrigo Duterte and other cabinet members in extending the necessary assistance to all affected communities and individuals.

“We are looking into the extent of the damages caused by the earthquake. We are addressing the immediate needs and concerns of our people on energy," said Secretary Cusi, who stressed "safety is the top priority."

"We have to ensure an adequate, reliable and secure supply of energy and to execute fair pricing of petroleum products, such as gasoline, diesel, kerosene and liquefied petroleum gas (LPG),” added Cusi.

Cusi said his department is closely monitoring the power restoration efforts being conducted by the Surigao del Norte Electric Cooperative, Inc. (SURNECO).

According to a National Electrification Administration’s report, 95% of SURNECO’s franchise area has been restored by11:00 p.m. last night.

The effort has so far energized the primary lines of Surigao City and all the municipalities of the province while the remaining 5% is still being addressed by the electric cooperative.

SURNECO also reported the damage on its main office building, necessitating the transfer to their old building and covered court.

Earlier, the National Grid Corp. of the Philippines reported that there is no earthquake-related damage or sustained fault on transmission facilities.

For the petroleum and oil products, the DOE has reiterated the implementation of Republic Act (RA) 10623 which imposes a "price freeze" on certain LPG and kerosene products being sold in the areas affected by the calamity.

“With the declaration of a State of Calamity, government will impose a price freeze on basic energy commodities for 15 days, particularly for kerosene and household LPG," said Cusi.

“In order to effectively ensure the supply of petroleum products, oil companies are obliged to update the DOE of the operational status of their depots and gasoline stations within the areas to stabilize the supply and reduce chances of individuals who are taking advantage of the oil situation,” he added.

“The DOE assures everyone that it will remain to be vigilant in protecting the interest of the public, " Sec Cusi concluded.