Wazzup Pilipinas!
For the last 30 years, the Philippines has been a favorite outsourcing destination for
animation. Countless international companies have trusted the handiworks of the Filipino
animators, and we have not failed them. But when we begin asking ourselves, “What is our
own brand of animation? What is the Filipino identity of animation?” We cannot give an
immediate reply. We don’t even have a direct translation or an equivalent for the word
“animation.”
The event, brought to us by the Animation Council of the Philippines, Inc. (ACPI), is an attempt to answer these questions. It is ACPI’s way of saying
that the Philippines is not just about being an outsourcing destination for animation, but it can
also be an excellent source of original content and high quality animation.
Animahenasyon festival is the Filipino equivalent of animagination, as a result of combining
the words “animation” and “imagination” (imahenasyon). It is also about the image (imahe)
that we want to portray as a nation (nasyon) of animators to the world. But Animahenasyon is
more than just a showcase of what the Filipino animators can do. It is really a harvest (ani) of
the Filipino talent and creativity. It is a celebration of the Philippine animation industry.
This annual Filipino animation festival features the different animation
works of both aspiring and professional animators in the country through a competition. To
further advocate continued learning and development on the arts and craft of animation, a
series of symposium and interaction between international guest animators with local
animators and students were conducted. Also part of the festival is the exhibit of the works of
this year’s lifetime achievement awardee.
Ross is known as the Pambansang Blogger ng Pilipinas - An Information and Communication Technology (ICT) Professional by profession and a Social Media Evangelist by heart.
