Wazzup Pilipinas!
Global imaging and technology leader RICOH opens the doors to new applications and revenue streams for local printing businesses with the launch of a new series of digital production devices, unveiled for the first time in the country at the recent Print Philippines 2016 industry expo in Pasay City.
The RICOH Pro C7100X series is the only machine in the market that boasts of a revolutionary fifth-color station for either clear gloss or white toner, which enables users to print additional colors than the traditional CMYK. This function allows more added-value applications such as spot gloss, flood, and watermark images along with regular printing, on both colored and clear media. Very soon, Ricoh will also be launching their fluorescent line of toners such as neon green and neon pink.
The RICOH Pro C7100X is ideal for high-end work on a wide range of print jobs, such as annual reports, catalogs, postcards, direct mail, business and invitation cards, posters, packaging, and a whole lot more. With digital technology, cutting-edge design and varnish effects that have previously been possible only with traditional offset printing is now made accessible for lower volume, on-demand print jobs.
“There are a lot of small and mid-sized printing businesses here in the Philippines, and all of them are always looking to expand their application portfolio to enter new markets and expand their business,” says Irene G. Santos, general manager and sales & marketing division head of RICOH Philippines. “This is definitely what we had in mind when we created the RICOH Pro C7100X series, especially when we added the fifth-station solution to the devices.”
“What’s happening with the market right now is that a lot of printing is moving from high volume analog to lower volume, short run digital printing,” affirms Eric Sulit, RICOH Philippines president and CEO. “That’s where a lot of features come in—variable data printing, capability to do very short runs and still have the quality of an offset machine. So jobs that previously a large printer would have turned down can now be accepted because of our machine.”