Wazzup Pilipinas!
The National Basketball Association (NBA) announced today that the league has opened an office in Manila, Philippines, as part of its commitment to grow basketball and the NBA’s business initiatives in the country.
NBA Philippines Managing Director Carlo Singson will lead a dedicated local staff to assist NBA headquarters in continuing the growth of all of the NBA’s business lines in the country, including television, digital, merchandising, events and grassroots programs, and social responsibility. Singson’s nearly two-decade career with the league has included stints in the league’s headquarters in New York City and in the Hong Kong regional office.
“The NBA has experienced tremendous growth in the Philippines over the past decade, and we’ve helped more boys and girls play and enjoy the game,” said Singson. “By establishing an office in market with dedicated staff on the ground, we will be better positioned to work with our valued partners to deliver the best NBA experiences to some of the world’s most passionate basketball fans.”
“Opening an office in the Philippines is the next step in our efforts to grow basketball and the NBA’s popularity throughout Asia,” said NBA Asia Managing Director Scott Levy. “The fandom that exists in the Philippines presents an ideal opportunity to grow the game that we hope to replicate throughout the region.”