Common Ailments to Watch Out for as Summer Kicks In

Wazzup Pilipinas!

As the weather temperature continues to rise, the 6S or six illnesses of summer are not far behind.

Diarrhea and vomiting, sore eyes or conjunctivitis, sunburn, skin diseases, cough and colds, and rabies are the six common ailments that Filipinos must watch out for in the next two-to-three months.

With lots of people heading to the beach or the swimming pool, they may accidentally drink water that is infected with the E.Coli bacteria which comes from fecal matter that contaminates the water source, thus, causing nausea, diarrhea and vomiting. Poorly chlorinated swimming pools may also cause sore eyes or conjunctivitis when the virus enters through the eyes.

Such prolonged exposure to the sun without proper protection against the harmful Ultraviolet rays may, likewise, cause sunburn – that painful, itchy, irritated patch of skin that often peels off. When combined with dehydration, overexposure may lead to heat stroke.

Summer also causes skin diseases to come out such as the tan, scaly patches caused by yeast infection which thrives in moist parts of the skin; infected bug bites and contact dermatitis while camping and hiking; and whitish, translucent bumps called molluscum which thrives in under-chlorinated water, among others.

Cough and colds, while may cause discomfort anytime of the year, tend to linger in the summer while the number of dog bites also increases as dogs become irritable due to the heat and children spend more time playing outdoors.

Roeder Camanag Leads All-Male Cast For Female Roles In The Dressing Room

Wazzup Pilipinas!

Multi-awarded actor and director Roeder Camanag is set to lead an all-male cast to act as females in Dulaang UP’s “ANG DRESSING ROOM: KUNG SAAN LUBUSANG PANGUNGULILA ANG DULOT NG AGOS NG PANAHON” --- a 1977 post-war Japanese play by Shimizu Kunio, translation adapted by Chiori Miyagawa from an original translation by John Gillespie and its Filipino translation by Palanca award winning playwright Nicolas Pichay under the direction of Alexander Cortez.

Together with Roeder are seasoned artists of Philippine theatre, film, and television namely Andoy Ranay, Gwyn Guanzon, and Ian Ignacio.

The play within a play tells the stories, frustrations, memoirs and aspirations of four actresses preparing backstage (gakuya, in Japanese) and waiting for their cue to enter onstage. All actresses express their desire to perform the lead role and their obsessive coveting for it ignites a comic yet dramatic narrative about shared memories and their relationship with each other. “Ang Dressing Room: Kung Saan Lubusang Pangungulila Ang Dulot Ng Agos Ng Panahon ”is a tender and humorous drama about actors, the theatre, aging, surviving and moving on.

Herewith are some interesting thoughts written by Roeder Camanag on his role as Actress A about this play which opens on April 13 – 7 p.m. at the Wilfrido Ma. Guerrero Theater, 2/F Palma Hall, U.P. Diliman Q.C. 

Harte Hanks Helps Sony Regain Brand Loyalists

Wazzup Pilipinas!

Sony is a global leader in electronics products, but the Japanese multinational conglomerate once lost this status as a premier brand, at least for the brand loyalists.

How did Sony, an iconic brand for Filipino consumers, regain that lofty position in the world market?

It took a marketing strategy mapped out by Harte Hanks, who is known for driving growth for the world’s largest brands, to turn things around for Sony, one of the world’s largest television manufacturers.

With consumers having more options, how could Sony Corp. generate consumer buzz around its products, and then translate that into long-term loyalty that drives growth and profitability?

Harte Hanks, which will incidentally open on April 21 its BPO-call center at the Mall of Asia Complex, in Pasay City, and the Japanese company devised an integrated marketing campaign that leveraged the power of untapped data from Sony’s existing and prospective customer base. The idea was to keep them a step ahead of the customer.

“We deliver real interactions and measurable engagement results for brands the world over,” said the US-based marketing firm, who had established a main and two secondary locations in the Philippines more than a decade ago. The MOA facility will consolidate Harte Hanks Philippines’ BPO-call center operations in the country.