Harte Hanks Helps Sony Regain Brand Loyalists

Wazzup Pilipinas!

Sony is a global leader in electronics products, but the Japanese multinational conglomerate once lost this status as a premier brand, at least for the brand loyalists.

How did Sony, an iconic brand for Filipino consumers, regain that lofty position in the world market?

It took a marketing strategy mapped out by Harte Hanks, who is known for driving growth for the world’s largest brands, to turn things around for Sony, one of the world’s largest television manufacturers.

With consumers having more options, how could Sony Corp. generate consumer buzz around its products, and then translate that into long-term loyalty that drives growth and profitability?

Harte Hanks, which will incidentally open on April 21 its BPO-call center at the Mall of Asia Complex, in Pasay City, and the Japanese company devised an integrated marketing campaign that leveraged the power of untapped data from Sony’s existing and prospective customer base. The idea was to keep them a step ahead of the customer.

“We deliver real interactions and measurable engagement results for brands the world over,” said the US-based marketing firm, who had established a main and two secondary locations in the Philippines more than a decade ago. The MOA facility will consolidate Harte Hanks Philippines’ BPO-call center operations in the country.

Evia Lifestyle Center Has the First and Only MX4D Motion EFX Cinema in the Country

Wazzup Pilipinas!

I watched for the nth time a Batman versus Superman: Dawn of Justice movie at the Evia Lifestyle Center MX4D Vista Cinema. Since the movie's regular screening last March 26, I've watched the said movie for the 4th time already at special blocked screenings organized by different companies.

But why am I still watching the movie again? Not only am I a fan of the Batman/Superman franchises, the experience watching the movie in 4D makes the repeat worth every second, and every peso. The regular rate for a 4D is around P450 to P500 depending on the movie but the experience has proven the cost very worthwhile.

The cinema just started its operations on February 10, 2016 and houses 4 state-of-the-art movie theaters, including an immersive 80-seater MX4D Motion EFX Theater - the newest evolution in the 4D cinema experience,

What is 4D? Aside from being 3-dimensional or 3D, it also offers you 10 kinds of smell (yup! your nose will have a special treat), and you get to almost feel what you see in the movie. Here you'll experience your seats heave, roll and pitch to synchronize with the actions in the movie. The seats will also jolt and poke you at the back and bottom.

Why Student Travel Is More Important Than Ever Before

Wazzup Pilipinas!

According to essayzoo.org, college education is important for the students’ population given that it helps in personal growth. This argument develops in the case that students have come across a website with essays that comment about college education and college life. This means that there is an ideal contribution to the college life to the student. A good case to argue is that many people from the college institutions usually attribute their school life to the fact that they have been able to travel while studying. This forms that basis of the argument given that these school trips help to expose the students to a variety of culture and tradition.

Another important point to note is that it becomes increasingly demanding to travel when one has finished their college years. This statement means that when one has graduated, the life after school becomes stressing with the increased bills. For example, after finishing school one does not have the opportunity to skip their responsibilities in the place of travelling. Thus, it is very important that students travel while still in school given that they have the opportunity, and they are allocated with student discounts. 

International experience is important for students given that the diverse world of employers would want to hire people with such experience. However, students tend to argue that travelling as a student is costly given the high airfare. In this view, it is important for students to realize that many schools or institutions offer a scholarship that accommodates the expenses. As such students should maximize the opportunities to engage in abroad study programs offered while in the school years. Importantly, travelling students acquire certain skills such as independence, opportunities to network with other people and bilingualism. As such, travelling as a student is like an investment that will generate benefits in the end.

Links Used:

http://travelmakersmd.com/summer-travel-for-students/

http://www.al-fanarmedia.org/2015/12/turkey-offers-refuge-to-expelled-egyptian-students/