NBA and Cloudfone Announce New Multiyear Partnership in the Philippines

Wazzup Pilipinas!

The National Basketball Association (NBA) and CloudFone, the flagship mobile phone and tablet brand of Cellprime Group, one of the Philippines’ top technology companies, announced today a new multiyear marketing partnership.

CloudFone will engage consumers by providing access to NBA content on its mobile devices, interactive digital campaigns and NBA-themed phone accessories. Additionally, CloudFone will be integrated into the NBA’s marquee events in the Philippines, including the Jr. NBA/Jr. WNBA Philippines presented by Alaska, the league’s global youth basketball participation program, as well other initiatives such as NBA FIT and NBA 3X Philippines.

“CloudFone is venturing into lifestyle pillars such as sports, music, and entertainment, and partnering with the world’s biggest brands to deliver content and experiences that enhance the lifestyle of our consumers,” said CloudFone Chief Executive Officer Eric Yu. “Globally, the NBA is the pinnacle of sports lifestyle and a brand that our consumers relate to, admire, and trust. Together with the NBA, CloudFone will elevate the way Filipinos enjoy basketball by allowing fans to always stay connected to the game through our affordable mobile devices.”

“We are constantly striving to find new ways for Filipino fans to connect with our game, and CloudFone shares our commitment to innovation,” said NBA Philippines Managing Director Carlo Singson. “Through this new partnership, CloudFone will provide fans access to NBA content on its consumer-friendly, world-class devices.”

Bear Brand Continues to Strengthen Generations of Filipino Families with its ‘Laki sa Tibay’ Campaign

Wazzup Pilipinas!

In every disaster that hits the Philippines, strength and resiliency emanate as prevailing Filipino traits. But where do they get their strength of character when life’s greatest challenges come their way?

That strength of character came as a result of years of nurture, which started from their very own homes.

BEAR BRAND PMD leveraged its efforts to nourish Filipino families to good health when it first kicked off its Laki sa Gatas (LSG) campaign, which has since benefited almost four million children, three million parents and 168,000 teachers since 2006. Through the LSG, BEAR BRAND PMD raised awareness on micronutrient deficiency, which is one of the major public health concerns in the Philippines.

On its 10th year, BEAR BRAND PMD relaunches its long-running nutrition education advocacy from Laki Sa Gatas to Laki Sa Tibay as proof of the brand’s commitment to continue strengthening the TIBAY of Filipino children, towards achieving their ambitions. For BEAR BRAND, TIBAY is facing life’s challenges by having strength of body, mind and will, achieved through a healthy lifestyle and proper nutrition, with everyday milk drinking at the center. Through the launch of LAKI SA TIBAY in 2016, BEAR BRAND PMD aims to reach more public schools per year to engage more teachers, parents and school-children on the role that TIBAY plays for them to achieve their ambitions.

With the Laki sa Tibay in place, BEAR BRAND PMD will be highlighting the vital role played by a healthy lifestyle, with everyday milk drinking at its core. This ensures that every Filipino child has the right Tibay ng Katawan, Kalooban at Isipan in overcoming life’s biggest challenges.

Meet the 40: The Binibining Pilipinas 2016 Candidates Revealed

Wazzup Pilipinas!

Forty bright and beautiful candidates vying for titles at this year’s Binibining Pilipinas 2016 pageant were presented to the media, the partners, and guests at Novotel Manila Araneta Center on Tuesday, March 29.

Stunning everyone in their swimsuits, the candidates charmed the illustrious guests with their confidence and stage presence. The ladies also let their personalities show at the photo call by the hotel’s pool side.

This year’s exciting roster consists of local pageant winners, graduates from top schools, artists, sports and fashion enthusiasts, and working professionals who excel in their respective fields. Representing various provinces in the country, the Top 40 candidates bested hundreds of aspirants that went through rigorous screenings in January.

It’s going to be a tough competition this year following the stellar successes of the reigning beauty queens. The historic win of Pia Wurtzbach at the Miss Universe 2015 pageant became a shining moment of glory for our country. The winning streak also continued with Anne Colis winning the Miss Globe 2015 title; as well as the impressive showing of Parul Shah, Miss Grand International 2015 3rd Runner-up; Christy McGarry, Miss Intercontinental 2015 1st Runner-up; Rogelie Catacutan, Miss Supranational 2015 semifinalist; and Janicel Lubina who made it into the Top 10 of the Miss International pageant, and was awarded Best Dresser.