Bear Brand Continues to Strengthen Generations of Filipino Families with its ‘Laki sa Tibay’ Campaign

Wazzup Pilipinas!

In every disaster that hits the Philippines, strength and resiliency emanate as prevailing Filipino traits. But where do they get their strength of character when life’s greatest challenges come their way?

That strength of character came as a result of years of nurture, which started from their very own homes.

BEAR BRAND PMD leveraged its efforts to nourish Filipino families to good health when it first kicked off its Laki sa Gatas (LSG) campaign, which has since benefited almost four million children, three million parents and 168,000 teachers since 2006. Through the LSG, BEAR BRAND PMD raised awareness on micronutrient deficiency, which is one of the major public health concerns in the Philippines.

On its 10th year, BEAR BRAND PMD relaunches its long-running nutrition education advocacy from Laki Sa Gatas to Laki Sa Tibay as proof of the brand’s commitment to continue strengthening the TIBAY of Filipino children, towards achieving their ambitions. For BEAR BRAND, TIBAY is facing life’s challenges by having strength of body, mind and will, achieved through a healthy lifestyle and proper nutrition, with everyday milk drinking at the center. Through the launch of LAKI SA TIBAY in 2016, BEAR BRAND PMD aims to reach more public schools per year to engage more teachers, parents and school-children on the role that TIBAY plays for them to achieve their ambitions.

With the Laki sa Tibay in place, BEAR BRAND PMD will be highlighting the vital role played by a healthy lifestyle, with everyday milk drinking at its core. This ensures that every Filipino child has the right Tibay ng Katawan, Kalooban at Isipan in overcoming life’s biggest challenges.

Meet the 40: The Binibining Pilipinas 2016 Candidates Revealed

Wazzup Pilipinas!

Forty bright and beautiful candidates vying for titles at this year’s Binibining Pilipinas 2016 pageant were presented to the media, the partners, and guests at Novotel Manila Araneta Center on Tuesday, March 29.

Stunning everyone in their swimsuits, the candidates charmed the illustrious guests with their confidence and stage presence. The ladies also let their personalities show at the photo call by the hotel’s pool side.

This year’s exciting roster consists of local pageant winners, graduates from top schools, artists, sports and fashion enthusiasts, and working professionals who excel in their respective fields. Representing various provinces in the country, the Top 40 candidates bested hundreds of aspirants that went through rigorous screenings in January.

It’s going to be a tough competition this year following the stellar successes of the reigning beauty queens. The historic win of Pia Wurtzbach at the Miss Universe 2015 pageant became a shining moment of glory for our country. The winning streak also continued with Anne Colis winning the Miss Globe 2015 title; as well as the impressive showing of Parul Shah, Miss Grand International 2015 3rd Runner-up; Christy McGarry, Miss Intercontinental 2015 1st Runner-up; Rogelie Catacutan, Miss Supranational 2015 semifinalist; and Janicel Lubina who made it into the Top 10 of the Miss International pageant, and was awarded Best Dresser.

Our Children Deserve Better Than Harmful and Dirty Softdrinks

Wazzup Pilipinas!

Congratulations to my son. He just finished Grade 10 which is 4th year high school if not for the K-to-12 program. I will always want the best for him and that includes giving him only what is good for both mind, body and soul. As a parent, I will keep him away from what I believe can be harmful for him.

With so many scientific breakthroughs and discoveries in many fields, it is a wonder why there still exists the destructive products around us which include artificial or processed food products like softdrinks. We all know what's healthy for us, yet we often turn to the cheaper products that would only put us into more danger, and subject us to more expensive hospital and medical expenses because of the degradation in health, leading to sickness, that it will eventually cause.

I have been advocating against these softdrink products since we all know they are health hazards regardless of the quantity consumed. There is noting beneficial about the products and they have been proven so many times, for so many years, that they could not assure the cleanliness of their softdrinks especially the bottled ones. If large foreign objects like candy wrappers can penetrate their system, what more of the minute particles that go undetected by the naked eye.

We should be panicking since this problem has been around for years, yet these big corporations are just paying off the complainants with bribes, and giving generous gifts to influential people, just so they can keep running their business. Why has the issues keep dying down? That would be one of the biggest enigmatic questions.

What is the government, specifically the FDA, DOH and DTI doing with all these complaints? Why are these softdrinks in our school canteens which makes them a threatening alternative to the better fruit juices? It's alright if we spend a little ore as long as we are assured our children will not become sick.